Free Facebook Ads report template for E-commerce

Optimize your budget and achieve your Facebook Ads (Purchases and Leads) objectives with this template for Google Data Studio. 

Facebook Ads for E-commerce template 

This Facebook Ads for E-commerce dashboard will help you optimize your ad spend on Facebook. It also will help you strategize around what you need stop doing and make better decisions with the “Stop, Start, Keep” model.

Include your own benchmarks and track results to create impactful data reports using Google Data Studio.

It also breaks down performance ads and campaigns by name to spot which ads creatives and full campaigns are impacting whether positively or negatively your results. 

Along with the most popular conversion metrics, the report template displays related metrics such as engagements, and ad spend. 

Included KPIs

  • CTA for Facebook Ads
  • CPC for Facebook Ads 
  • CPL for Facebook Ads
  • Conversion value: the total economic value registered for the conversions logged on your ads. For Facebook Ads 
  • Ad spend: the total advertising spend on Facebook Ads is called Amount spent and on Google Ads it’s Cost
  • Transactions: this metric represents the number of conversions registered. On Facebook Ads—unless you create custom conversions—the default metric is Purchases, and Leads.

Hacks & more

  • Yellow cards are included to guide you while pulling your own data
We highly recommend to start analyzing to complete the Keep, Stop and Start analyses boxes included. 

The steps to copy a Data Studio report template are simple:

  • Make sure you’re signed in to your Google account and have a Google Data Studio account. 
  • Go to the report template and click on Use template.
  • Then connect the data source; we recommend you Porter Metrics connectors. 
  • Generate the copy, and you’re done. 

You can follow this guide on copying report templates on Google Data Studio.

Here are also a guide to connect different apps to Google Data Studio

You can find our documentation at our help center.

You can also request our team to help you set up your first report for free by scheduling a call

Yes, Google Data Studio—like most Google Marketing products—is free. 

The connections to report data from Google products like Google Analytics, Google Ads, Google Search Console, Google Sheets, and Youtube are free, too. 

If you want to connect third-party apps like Facebook, Shopify, or your CRM to report their data on Data Studio, you may use a different provider, like Porter.

Those services generally have a cost. At Porter, we offer a 14-day free trial for all our connectors.

Yes, the report template is free. 

However, pulling the data automatically requires a Google Data Studio connector. 

If the data comes from a Google product, like Google Analytics or Youtube, the connector is free. 

But if you pull data from a third party like Shopify or Facebook, you may rely on a provider like Porter Metrics. 

Once you create a copy of your template and successfully create your first report, you’ll start a 14-day free trial with us. 

If you don’t want to upgrade a plan with Porter, you may keep with the template but the connectors will stop working. 

You may keep using our connectors by upgrading so the data displays or use another connector with the same report template. 


Yes, it’s a priority. 

Feel free to schedule a call to help you set up your reports for free. 

Reach out to us via the website chat or the email

Also follow our documentation, Youtube channel, and access our Facebook group. 

Porter is the Zapier for data reporting. 

We connect your favorite apps—think of Shopify, Facebook, or your CRM—to your reporting tool or spreadsheet. 

We’re better for people whose day involves some data analysis but don’t code. 


Needed apps to connect to your report template.

Reporting tool

Where the template will work.


Automate your reporting with templates

Convert to PDF

With Google Data Studio, you can download all your reports in a PDF version.

Email scheduling

Send your reports automatically to whom you want. Schedule weekly, daily, or monthly reports to the emails you choose.

All your data in one place

In the same report view, you can combine data from multiple sources like Facebook, Google, Shopify, and more, so you truly have everything in one place.


Change the look-and-feel of your reports by adding custom logos, colors, and fonts. With Data Studio, you can embed your reports anywhere and manage users permissions as needed.

Report template overview

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