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72 New Metrics and Dimensions related to the following items were included in the Facebook Ads Porter Metrics Connector
Actions y Conversions
The “Id account” has been added to the connector’s settings as well as new Attribution Windows (the number of days between when a person viewed or clicked your ad and subsequently took an action):
28 days click
28 days view
7 days view
1 day view
28 days click + 1 days view
28 days click + 7 deys view
28 days click + 28 days view
7 days click + 7 days view
7 days click + 28 days view
1-day click + 7 days view
1-day click + 28 days view
Apple iOS 14 Latest Update Can Affect Your Facebook Ads and Reporting.
Facebook’s Aggregated Event Measurement is a protocol that allows for the measurement of web events from iOS 14 users. Aggregated Event Measurement limits domains to 8 conversion events that can be prioritized for Aggregated Event Measurement reporting.
According to Facebook’s latest update on Oct 20, 2021. They are about to offer a more straightforward Conversions API setup.
“With our recent introduction of the Conversions API Gateway, we’ve made the process of setting up the Conversions API quicker and easier — especially for advertisers who may lack developer resources.”
But why look up to the code when you have a resource such as Porter Metrics Facebook Ads – Instagram Ads connector? Well, that’s a good question.
The answer is you don’t have to. Leave it all in our hands. If you want to start reporting, there is only one thing you need to do now.
Problem displaying data on a timeline
When creating a time range series, data was not being obtained for all the days of the range, this problem has been fixed.
Visualize campaigns and ads groups Reach metric in a table.
Try creating a table with the Reach metric and add a filter. You will see this value is obtained for certain campaigns or ad groups.
[New Field] The field: CPC (Link) has been added. Try pull this field to link to your creative ads right away. Use the amount spent / Link clicks formula.
[Fields combination] Allows the data visualization among diferent levels. For example, combining campaign starts, campaign ends with fields beyond the campaign name.
“Ad URL” to get the Facebook ad URL.
The field “Ad URL” Allows get to link to visualize the Ad content piece faster, which is useful when presenting reports and analyzing data.
[Field Name] renaming on several fields. Users will be able to pull the metric and visualize a propper name in their dashboards.
Ex: “Cost Per App Installation” all fields were renamed with standard First word capital letter and description.
“Day of Week” that allows data breakdown by day of the week.
Cache time reduction, from 6 hours to 1 hour.
It is ok if you want to set up your report, but if you need help with it, feel free to contact our specialist team in charge. We can set up your reports for free!
We already have a tutorial to show you how to set up your report template, including use cases, charts customization, blending examples, and more.
If you are working with our report template, you need to know all the metrics and dimensions that belong to. For this reason, we’ve created this list.
We know how powerful this report template is, and we also know how connecting this report with others apps can help you to have a full overview of your social media platforms.
You can check our connector list to review similar connectors such as Instagram Ads and Google Ads to create a cross-channel ads report visualizing your total ad spend and conversions across your paid channels.
Porter is the fastest way to get your marketing metrics and dashboards where you need them.