Finding the best BI tool for your company that can efficiently process large amounts of raw data from internal and external systems and presents them elegantly in a report can be challenging, especially in light of the large number of business intelligence tools available right now. 

And if you don’t know what BI tools or business intelligence tools are, we will tell you now.

Business intelligence (BI) is a technology-driven data analysis and information delivery method that supports managers, employees, and executives in making smart business decisions. 

To make the analytics results available to business users for operational decision-making and strategic planning, organizations or businesses collect data from internal IT systems and external sources, prepare it for analysis, run queries against the data, and create data visualizations, BI dashboards, and reports.

The ultimate goal of every BI tool is to help make better business decisions that facilitate businesses to boost revenue, enhance operational efficiency and gain a competitive edge over business rivals. 

And out of the numerous BI tools out there, two BI tools stand out. Looker and Domo.

In this article we are going to look into both of these tools, giving you their differences, benefits, prices, and connectors, and from there finally see which one can fulfill your needs, and enhance your business operations.

So, let’s begin.

Looker vs. Domo: Overview

Let’s start with a brief overview of both BI tools.

Looker Overview

Looker is a powerful business intelligence (BI) tool that helps businesses create informative and comprehensive visualizations.

It supports dashboard collaboration, has a user-friendly workflow, and is entirely browser-based, removing the need for desktop applications.

Users can design interactive and dynamic dashboards, plan and automate the delivery of reports, define unique alerting criteria, and leverage integrated analytics, and so on.

With Looker, businesses can get a deep understanding of their customer’s journey and interactions with consolidated data across multiple touch-points and it is THE product for every database administrator. 

Domo Overview

Domo is a BI tool that assists businesses in integrating their data and acting upon it with appropriate visualizations.

Domo is a business intelligence and analytics tool that does more than arrange data for you. It also provides a wide range of services that aid in connecting, transforming, and analyzing data for almost all businesses.

Additionally, various interfaces are available, making it simple to connect to any data source. The Domo platform is a fully mobile cloud-based tool that is reachable from any location, so you can always track your metrics and KPIs.

Regardless of your level of data expertise or lack thereof, you can use Domo to enhance your productivity in any department or business.

Looker vs Domo Reviews

These are some of the reviews of Looker and Domo by actual users of both products across various trusted reviewing platforms.

G2 Looker Reviews

Looker has 4.4 stars out of 5 stars from 1,095 reviews on G2 at the time of this article. That’s impressive and shows Looker has a lot of happy clients. These are some of the reviews.

G2 Domo Reviews

Domo has 4.4 stars out of 5 stars from 636 reviews on G2 at the time of this article. Just like Looker, it shows that clients are happy using Domo. Here are some of the reviews.

Capterra Looker Reviews

Looker has 4.6 stars out of 5 stars from 148 reviews on Capterra. These are some of the reviews.

Capterra Domo Reviews

Domo has 4.2 stars out of 5 stars from 199 reviews on Capterra. Here are some of the reviews.

Trust Radius Looker Reviews

Looker scores an 8.1 out of 10 from 288 reviews on Trust Radius. An 8 is not bad, if you ask us. These are some of the reviews.

Trust Radius Domo Reviews

Domo scores 8.7 out of 10 from 196 reviews on Trust Radius. Once again, that’s impressive. Here are some of the reviews.

What kind of company uses Looker?

The majority of businesses that use Looker are situated in the United States and work in the computer software sector.

Looker is most frequently used by businesses with 50–200 employees and $1 million–$10 million in annual revenue.

The sectors that use Looker are Computer software, information technology and services, internet, financial services, marketing and advertising.

What kind of company uses Domo?

Clients in the manufacturing, financial services, and telecommunications industry use Domo. Clients widely use their business intelligence tools in the media, retail, IT, and other professional services.

For example, UnitedHealth Group Incorporated, a United States-based Healthcare organization with over 300,000 employees and revenues of $255.64 billion makes use of Domo.

Looker vs. Domo: Integrations and Data Connectors

When it comes to data connectors, Domo wins by a large margin. Domo has 1000+ pre-built connectors while Looker has 50+ connectors. Let’s take a look at some of the connectors both BI tools to have.

Looker Data Connectors

These are some of Looker’s connectors:

• Microsoft Excel
• Dropbox business
• Google Workspace
• Mailchimp
• Salesforce Sales Cloud
• Google Analytics 360
• Asana
• Hubspot Marketing hub
• Stripe
• Rippling
• Hubspot CRM
• Quickbooks online

You can access some of Looker’s connectors here.

Domo Data Connectors

You can choose from over 1000 data connectors. 

• Instagram
• Google Analytics
• Oracle
• Google Search Ads 360
• Microsoft SQL Server
• Amazon advertising
• Facebook Ads
• Stripe

Looker vs. Domo: Pricing

One important factor you should always consider regarding anything is whether you can afford it. It’s no use having a BI tool that has 2,000+ data connectors if you are having trouble paying even the cheapest plan. 

This section will cover the pricing plan of each tool, so you can select the one that best fits your budget.

Looker Pricing 

Unlike most software that has a three-tier pricing structure, Looker’s pricing is tailored to your business’s needs.

Even though they have a variety of plans for every business’s unique needs, the only way to find out what it truly costs to use looker is by requesting a quote.  

One good thing is that you can request a demo from looker to at least test the water and see if looker is a great fit for your business.

Domo pricing

Like Looker, you must request a quote to know the pricing structure. You can click here to request a quote with them. 

The good thing is that you can use Domo for free for a short time before paying, that way you can get a feel of what Domo entails, so you can better pay for what your business actually needs.

Looker vs. Domo: Customer Support

With strong communication and problem-solving skills, an excellent customer support team will engage potential clients and please potential prospects.

Every customer or user wants to feel heard and if your business can do that, success is yours. So, let’s see how customer support works for these two BI tools.

Looker Customer support:

You can reach Looker Support by using their in-app chat feature. Type your question in the chat box that appears when you select Help from the app’s upper right-hand corner. 

As an alternative, you can make a request by using this form (email support). To contact Support, you do not need to sign into a ticketing system.

Internally, Looker maintains a ticketing system, and the customer interface in the Looker Help Center allows you to access all Support requests. You can email, chat, or directly interact with Looker Support through the site. 

And because every Looker Support analyst is trained to the same high level, Looker does not have an escalation path. Although they have internal processes to ensure lengthy issues are treated with high priority.

Domo Customer Support:

Although Domo doesn’t provide live support, it does have a vast knowledge library with materials from articles to “How to” videos to assist you with your problem.

If you require additional assistance, you can open a ticket with their support staff. You can open up a ticket at support.domo.com, send an email to support@domo.com, or give them a call at 801-805-9505.

The only downside we don’t like is that they also have a package plan for their support. We also don’t know the price. Your plan could determine how quickly your issue will be solved. 

Looker vs. Domo: Security

Looker Security 

Looker has a dedicated information security function in charge of security and data compliance.

Looker has a SOC 2 Type II + HIPAA report and an ISO27001 Certification that protects the Personal Information it obtains via the Platform with reasonable and appropriate physical, electronic, and procedural measures.

Any areas of the Platform that gather delicate Personal Information do so using secure socket layer (TLS/SSL) encryption, which is industry standard.

Your database connection information and cached data held at rest are protected by AES 256-bit encryption on the Looker platform. 

Additionally, network traffic between users’ browsers and the Looker platform is encrypted using TLS 1.2.

The most recent versions of the most popular browsers contain the most recent encryption protection, therefore, to use TLS, your browser must support it.

Domo Security 

Every layer of the platform at Domo has security, compliance, and privacy controls built in, along with customer-managed security features.

Domo offers significant self-service security capabilities and sophisticated internal security controls so that users can always maintain control and full transparency over their data.

These consist of:

• SAML-based SSO
• Multi-Factor Authentication
• IP address restrictions
• Security profiles

Lastly, Domo continuously evaluates security standards and features to maintain compliance with industry-accepted best practices and frameworks.

Porter Metrics — An Alternative To Both Looker And Domo

Porter Metrics is a great alternative to the two platforms that were examined in this article. For a few dollars (pizza money) per month, Porter combines your daily social media and marketing data to Google Data Studio, enabling you to automate your reports just with a few clicks.

And, since using the platform is simple and easy to learn, you won’t need any coding expertise. You can quickly and easily automate client reporting procedures with Porter Metrics Connectors, making it a crucial asset for businesses looking to track their most important metric.

You can use it to connect your vital company data to other applications you already use, such as Linkedin, Hubspot, Facebook, Google workspace, Google ads, Instagram, TikTok, and even Shopify. Porter metrics have three main features. They are:

Easy to use

You don’t need to code when using Porter metrics, all you have to do is choose a template from our gallery, connect your data source using our data connectors, and make a few adjustments to the template so that it best communicates the message you want to send. That is all.

Support

Porter metrics customer support team responds in less than 10 minutes and is available around the clock to assist you in building executive-level dashboards. You can also arrange a one-on-one meeting with us so that we can help you right away.

No need for a “support package plan” to serve you better or get back to you only because your issue is critical. To us, everyone’s problems must be heard and solved. 

Budget Friendly 

The average price of pizza is $15. Imagine getting access to a tool that combines the functions of BI and ETL/ELT for your data for a month and it just costs the price of a medium size pizza. No other tool offers that.

Particularly when compared to Looker and Domo, our price plans are reasonable. We provide the same service as these businesses while also walking you through every step of the process. Click here to see our price range.

G2 Reviews

We have a 4.9 star out of 5 stars. That’s close to perfection. Here are some of the reviews.

How to migrate from Domo to Porter Metrics

Migrating from Domo to Porter Metrics is very easy. All you need to do is follow these steps:

Step 1: Visit the Porter Metrics website homepage.

Step 2: Click the Make A Report button on the top left of the homepage.

Step 3: After that, pick the connector you would like to use. Once done, we will redirect you to Data Studio.

Step 4: Click Authorize to connect to your Data Studio account.

We use Facebook Insights for this tutorial, but you can select any provider from the list. Simply choose “Facebook Insights”

Step 5: Enter your Facebook Insights Credentials & Authorize the Connection: In the next step, you will need to provide your Facebook credentials to be able to access all your data.

Step 6: In this step, you will need to choose an Insights page. So, pick it from the list, tick the boxes, and click on the “Connect” button.

Step 7: The next button brings you to a place where you will be able to see all your data and even edit your connection. Here you will be able to see your columns, table, and rows, and will be able to edit your data as you wish.

Step 8: Once you proceed into the next stage, you will most likely be in an empty dashboard if you connected via a connector.

You will see something like the image below where you will be able to add marketing data and develop your dashboard on your own.

Step 9: If you used a template instead of a connector, you would be greeted by a populated dashboard like the one below. 

You can choose from our list of templates from here.

And voila! You just transitioned from Domo to Porter Metrics successfully. If you need help, please get in touch with our support team or use the chat feature on the homepage.

Please do not hesitate to call us since we are available seven days a week, 24 hours a day. And if you are new to Google Data Studio, you can also check out this Google Data Studio course to help bring you up to speed. 

How to migrate from Looker to Porter Metrics

Moving from Looker to Porter Metrics follows the same process with Domo. We can also help you if you want us to migrate your data for no charge. Our professionals will transfer your data securely and effectively with just a few clicks.

Create an account on our website if you are ready to get started. Then one of our experts will contact you to guide you through the process.

Conclusion

Looker and Domo are excellent tools for marketing reporting, but Porter Metrics offers a superior value. Compared to Looker and Domo, it is substantially cheaper and has more features.

Additionally, our support team is there to help you with any inquiries or requirements you may have 24 hours a day, 7 days a week. Learn why Porter Metrics is the best business intelligence software for marketing reporting by trying it right away.