If you are looking for Fivetran alternatives, you are in the right place. We don’t know your reason for looking for a possible replacement, even though it’s one of the most widely used marketing automation solutions.

We know we are here to provide you with options, like Porter Metrics. This article will list the best Fivetran alternatives that perform well, if not better, than Fivetran.

But first, we will give you a quick rundown of Fivetran and its position in this competitive marketing reporting automation business. 

So let’s get started, shall we? There are hundreds of other marketing reporting automation options, but for this article, we will concentrate on the ones with a higher chance of helping you find what you need. 

Fivetran Overview

Fivetran is a beautiful data integration tool with data sources, schema data management, transformation, loading, and monitoring. Fivetran is also a cloud-based extract, transform, and load solution (ETL for short) for businesses.

This tool can replicate and sync data from more than 160+ sources and prepare it for additional visualization and analysis without stress.

With Fivertran’s data connectors, you can easily connect to any data source, including databases, cloud apps, saas platforms, and streaming services.

Fivetran effectively gathers business processes and customer data from related servers, websites, and applications. The collected data is then sent to other analytics, advertising, and warehousing tools.

Additionally, you can automatically create and change your database schema using Fivetran’s schema management tool.

Its transformation tool allows you to change different data types into the format you want for your analysis. Its loading feature allows you to load your data into any location, including databases, data warehouses, and analytics tools. 

Finally, the monitoring feature helps data teams streamline their data integration requirements, monitor the ETL data ingestion process, and troubleshoot potential issues.

These features make Fivetran worth considering.  

Fivetran Pricing

Fivetran pricing uses a row-based price mechanism, unlike many other ETL systems. This means that the cost you incur depends on utilization. The five current pricing options are:

Starter: $120 monthly and includes:

• Ten users
• No usage caps
• 1-hour syncs
• 200+ fully-managed connectors
• Analytic-ready schemas
• 14-days of free use with new connectors
• Integration for dbt Core
• Prebuilt data models
• User permissions for accounts and destinations
• SOC 2 Type II and 27001 certifications
• Select data processing location (US, EU, etc.)
• 24/7 global support

Standard select: $60 monthly and includes:

• One user
• Up to 0.5M MAR
• 15-min syncs
• Everything in Starter, plus:
• Fully-managed database connectors
• SSH tunnels for encryption
• Reverse SSH tunnels (annual contract only)
• SLA for system uptime
• Access to Fivetran’s Rest API

Standard: $180 monthly and includes:

• Unlimited users
• No usage caps
• Everything in Starter, plus:
• Fully-managed database connectors
• SSH tunnels for encryption
• Reverse SSH tunnels (annual contract only)
• SLA for system uptime
• Access to Fivetran’s Rest 

Enterprise: $240 monthly and includes:

• Unlimited users
• No usage caps
• 5-min syncs
• Everything in Standard, plus:
• Enterprise database connectors
• Custom user roles
• Streaming logging to external tools
• VPN tunnels for advanced security
• Select cloud provider (GCP, AWS or Azure)
• SLA for 1-hour support response
• Support for multiple subsidiaries
• SLA for data delivery

Business critical: Custom. Request a quote.

• Unlimited users
• No usage caps
• 5-min syncs
• Everything in Enterprise, plus:
• Access to HVR Solution
• Operate Fivetran in the chosen region (AWS or Azure)
• AWS or Azure PrivateLink for advanced security requirements
• PCI DSS Level 1 certification
• Customer-managed keys for encryption

Fivetran Integrations

Fivetran offers over 160+ integrations or connectors for you to connect your data. Some of them are:

• Zoho CRM
• Linkedin Company Pages
• Canvas
• Instagram Business
• Twitter Analytics
• TikTok Ads
• Google Analytics 4
• Amazon Ads
• Reddit Ads
• BigCommerce
• Microsoft Azure SQL Database
• Twilio
• Apple Search Ads
• Twitter Ads
• MySQL on Google Cloud SQL
• Google Play
• Pinterest Ads
• Google Drive
• Apple App Store (formerly iTunes Connect)
• Google Search Console
• MySQL on Azure Database
• Mailchimp

And so much more.

Fivetran Features

Data Connectivity: Even with over 160 data connector sources, Fivetran offers users the option to create their own data connector to APIs not yet natively supported.

Extract Data: Fivetran connects natively to over 100 SaaS sources and automatically extracts data from those sources after an admin has granted access through OAuth. 

Data Sync: Once connected, the tool performs a historical sync. From there, instead of laboriously reloading complete data dumps from APIs and databases, it optimizes loadings by updating data sources in batches, with data load time configurable as frequently as five minutes and as infrequent as every 24 hours.

Load into Cloud Data Warehouses: Fivetran supports modem cloud warehouses like Azure, BigQuery, Redshift, and Snowflake.

Transform Data: Transformations always happen in the data warehouse so that both raw and transformed data are available. This ensures that data will never be lost and the transformations can be edited and run again on the raw data.

Fivetran Pros & Cons

Pros:

• Flexible pricing plans. You pay based on the number of monthly active rows.
• An easy-to-setup tool with low downtime.
• Offers a 14-day free trial period and 14-day free access to new connectors for all customers.
• Smooth integration.
• Comprehensive data source.

Cons:

• The amount of data transformation options are limited. 
• Running transformation on Fivetran requires a team with engineering resources and SQL knowledge.
• Fivetran doesn’t offer custom connectors on request. Users have to either send a connector request or develop a custom connector themselves, which can be hard to do and maintain.

Who Is Fivetran Recommended For?

Companies are trying to develop more and more data pipelines to get data into their data warehouses, but there is a problem. The people constructing such pipelines, the data engineers, are usually the bottleneck.

Any team of data engineers will quickly get overwhelmed by all of these requests. Frequently, one-off requests to add new columns, construct and deploy several new pipelines, and create new datasets. It can be tasking where Fivetran comes to the rescue.

If you are going through this, especially with having issues with large data, data warehouses, or data pipelines, or just want to reduce cost by not hiring another data engineer, then Fivetran is for you.

Fivetran Alternatives

If Fivetran isn’t for you, or you want to gauge your options before committing, check out these alternatives. Starting with:

Porter Metrics Overview

Porter metrics combine your daily marketing data with Google Data Studio, enabling you to automate your reports with only a few clicks.

It integrates your data from over 100 sources, including Google Analytics, Twitter Ads, Facebook Ads, Hubspot, Shopify, Your landing page, and more.

You can also easily create custom reports or make one from the 80+ report templates. Porter metrics facilitate the organization and visualization of all your extensive marketing data into an easy-to-understand report.

Additionally, since using the platform is simple and easy to learn, you don’t need coding expertise. 

Porter metrics is a crucial tool for businesses looking to track their most important KPIs, as it allows you to connect your essential company data with other applications you already use, such as Hubspot, Linkedin, Facebook, Instagram, TikTok, and other social networking sites, as well as all of your marketing data.

Additionally, you can use Porter Metrics to calculate your overall advertising expenditure and return on investment from several ad channels, including those provided by Google and other social media platforms.

Porter Metrics Pricing

Porter Metrics offers a range of budget-friendly pricing options. There are four pricing options. They are:

Solo: $50 monthly and is for:

• Individuals reporting a single connection.
• One connection
• Unlimited Users.

Teams: $30 monthly and is for:

• Marketing teams reporting their social and ad channels.
• Five connections
• Unlimited Users
• 10 Google My Business Locations connections included.

Agencies: $80 monthly and is for:

• Agencies reporting to multiple clients.
• $800/Year
• 20 connections
• Unlimited Users
• 100 Google My Business Locations connections included
• Customize your plan by adding additional connections 

Custom: Schedule a call

This plan requires you to schedule a call with Porter metrics and describe what would work best for your business. Porter Metrics can help you track how well your marketing channels are doing.

Porter Metrics Integration

These are the essential Porter Metrics integrations:

• Facebook Ads/ Insights
• Instagram Ads/ Insights
• Linkedin ads/ Pages
• Twitter Ads/ Analytics
• Tik-Tok Ads
• Google Business Profile (Google My Business)
• WooCommerce
• Hubspot
• Shopify
• Mailchimp

Porter Metrics Features

Easy generation of reports: One of the most exciting features of Porter Metrics is the ability to generate reports with a single click. Freelancers and small businesses on a budget will appreciate this option to Fivetran for report creation.

No coding needed: You can white-label your reports, tweak the KPIs, and make the dashboard look like part of your product, and you can do this without the need to learn or know any coding skills to connect your data sources.

Extensive Data visualization options: Porter Metrics offers several extensive data visualization options to help you better understand and analyze your data. These data visualization options include; charts, maps, tables, and Funnels.

Create and schedule report: You can create a custom report and schedule it to receive them daily, automatically, weekly, or monthly.

All these features and more are why the Porter metric is one of the most common and widely-used components of marketing reporting automation tools.

Porter Metrics Pros & Cons

Pros:

• No coding knowledge is required for the data pipeline.
• Very user-friendly interface
• Unlimited data sources and data warehouse
• Custom metrics and reports
• Aggregate several accounts in one connection.
• Integrates with more than 100+ data sources

Cons:

• Limited SaaS integration

Who Is Porter Metrics Recommended For?

Porter Metrics is for everyone. Even social media influencers are all about the gram and glam. Porter Metrics connects your everyday marketing tools data to Google Data Studio so that you can automate your report in just a few clicks.

No coding skills are necessary. Porter Metrics has a stand-by team that can create a free report for you in less than 30 minutes to show you how easy and effective their tool is. Give them a try here.

Stop wasting your time manually reporting with Google Sheets and presentations with screenshots. You are cooler than that!

Porter Metrics vs. Fivetran

While Fivetran offers more connectors and is suitable for data warehouses, its services aren’t beneficial. Running transformation on Fivetran, requires a team with engineering resources and SQL knowledge.

As a result, a small company or even an individual might struggle to use and keep up with Fivetran, unlike Porter Metrics, which has something for everyone.

A freelancer can comfortably use Porter metrics to track their data; marketing consultants can impress their clients with Porter metrics, which can be done in just a few minutes and is also way more budget-friendly than Fivetran. 

Domo Overview

Domo transforms business by making data accessible to anyone.

By going beyond conventional business intelligence and analytics, Domo’s low-code data app platform enables anybody to build data applications to drive any activity in their company to exactly where work gets done.

Thanks to Domo’s fully integrated cloud-native platform, critical business processes can be optimized in days rather than months.

Domo enables you to visualize your data and see future challenges or difficulties that you can start addressing and gives you a chance to address problems before they escalate.

Domo Pricing

Domo’s pricing isn’t set in stone like some tools on this list. In terms of pricing, Domo is a pay-as-you-go service like any other.

How you use the data storage, data refresh rates, the volume of data queries, users, and fees will determine how much you pay.

Domo Integration

These are some of Domo’s data integrations or connectors:

• Instagram
• Google Analytics
• Oracle
• Google Search Ads 360
• Microsoft SQL Server
• Amazon advertising
• Facebook Ads
• Stripe
• Twitter Ads
• Microsoft Dynamics CRM

Domo has more than 1000 pre-built connectors and integrations for your data; you can access them here.

Domo Features

Visceral Dashboards: You can have many statistics, such as ROI, sales figures, employee performance, or any other KPI you decide to gather, into a single, simple-to-read dashboard with drop-down menus dividing specific displays.

ETL Function: You can manipulate data using simple SQL or a drag-and-drop interface to link data sources, clean data, and prepare it for analysis.

Bi-Directional Database Connectors: Securely and conveniently extract data from several database sources, producing multi-dataset reports in a single graphic visualization. You can also control connections to on-premise databases, web-hosted apps like social media, and other software programs.

Employee management: Use employee profiles and Domo Buzz to promote collaborative involvement across the company. Keep tabs on which personnel is involved in specific projects, what they are working on, and what they are doing for the company, and become aware of which personnel produce which outcomes. In other words, have a deeper understanding of how your company works.

Embedded Analytics: Integrate analytics, visualizations, and dashboards into additional products while retaining complete in-platform drill-down capabilities. You can also use white labeling to apply company branding consistently. 

Domo Pros & Cons

Pros: 

• KPI Monitoring
• Data Visualization
• Data Connectivity.
• Improve business Collaboration
• Cloud-based accessibility
• Embedded Analytics

Cons:

• Not budget friendly
• Difficulty with customer support
• Slow speed & Performance issues when working with large datasets
• Has limited capabilities in geospatial and geographic analytics

Who is Domo Recommended for?

Clients in the manufacturing, financial services, and communication industries use Domo. They have customers who employ business intelligence solutions from the media, retail, technology, and other professional services.

They have more than 2000 users and communicate regularly with more than 450 CEOs who adore their goods and services.

Domo vs. Fivetran

Fivetran has a niche and might need technical knowledge; it’s advised you have at least two data engineers on the ground to utilize Fivetran to its full potential. O

n the other hand, Domo isn’t like that, though you still need someone on the deck who is good with data and a bit of technical knowledge to help turn that data into an understandable report.

Compared to Fivetran’s niche data pipeline and warehouse service, Domo can be considered a good alternative as it’s a bit broad.

Polar Analytics Overview

Polar Analytics is a full-stack business intelligence solution that combines the features and usefulness of connectors, data visualizations, and data science to save time.

Without the need for engineering, Polar Analytics enables you to obtain meaningful marketing data such as your valid CAC, Marketing Efficiency Ratio, and genuine LTV. 

The company’s platform assists its customers in seamlessly integrating and centralizing all of their marketing data, rapidly calculating and analyzing their KPI, automatically monitoring their metrics, and gaining insightful information for their business.

Polar Analytics Pricing 

Polar Analytics offers a range of budget-friendly pricing options. There are four pricing options. They are:

Free: $0 forever and is for:

• Unlimited visits per month
• 9+ Integrations
• Daily refresh of data
• One year historical data
• Features
• 8+ Key Indicators

Start: $119 monthly (billed annually) and is for:

• Up to 100,000 visits per month
• Unlimited integrations
• Daily refresh of data
• Unlimited historical data
• Up to 3 users
• Unlimited Key Indicators
• Analytics templates
• Custom reports
• Alerts

Growth: $290 monthly (billed annually) and is for:

• Up to 1,000,000 visits per month
• Unlimited Integrations
• Multi-stores capabilities
• Daily refresh of data
• Unlimited historical data
• Up to 10 users
• Unlimited Key Indicators
• Analytics templates
• Custom reports
• Alerts

Plus: $540 monthly (billed annually) and is for:

• Unlimited visits per month
• Unlimited Integrations
• Multi-brands capabilities
• Hourly refresh of data
• Unlimited historical data
• Unlimited users
• Dedicated Slack channel
• Unlimited Key Indicators
• Attribution Model
• Analytics Templates
• Custom Report
• Alerts

Polar Analytics Integration

Polar Analytics integrates data from all your Advertising, eCommerce, Email, Analytics, and Tool sources so that you can analyze your data and performance.

Polar Analytics has up to 15+ connectors that you can use to import your data. Some of them are:

• Ecommerce
• Shopify
• Analytics
• Google Analytics
• Advertising
• Google Ads
• Facebook
• Tiktok
• Pinterest Ads
• Snapchat Ads
• Bing Ads
• Email
• Google Sheets

Polar Analytics Features

Functional Analytics Dashboard: Receive all the essential, in-depth reports you require to track and optimize your marketing budget, CAC (Acquisition Costs), LTV (Customer Lifetime Value), cohorts, ROAS, and more in your dashboard.

Intelligent Insights and Alerts: Your most crucial KPIs, such as a decline in conversion rate or an increase in customer acquisition costs, can have smart alerts set up, so you can receive quick notifications via email or Slack.

Seamless integration for multiple brands and Shopify stores: Data from your Shopify stores are combined in one place. If you are an agency or an e-commerce venture studio, you can create views to segment this data by country or brand.

Unlimited Users: Your account can have unlimited users with which you can share your dashboard with the group, the client, or the investor, thereby giving your team visibility into your most crucial KPIs and setting expectations for the future.

Polar Analytics Pros & Cons

Pros:

• It has a free offer forever.
• Optimize customer acquisition and better control performance marketing.
• Automate reporting, so you never have to download CSV files again.
• Enhance merchandising with sophisticated Product Analytics reports
• Increase engagement marketing with the use of sophisticated email marketing reports
• Increase Retention and LTV with the most robust views on retention.

Cons:

• A bit expensive
• Not enough data connectors
• Not enough customizable templates 
• Only Shopify’s eCommerce brands are eligible.

Who is Polar Analytics Recommended for?

Polar Analytics is recommended for any eCommerce businesses on Shopify that wish to integrate or connect all their customer data in one location and get useful insights to improve their retail advertising campaigns and grow their business.

Polar Analytics vs. Fivetran

Polar analytics’ only good feature against Fivetran is that it has a free pricing plan.Aside from that Fivetran seems like a better choice, especially when it comes to the number of connectors and customizable reports.

Adverity Overview 

Adverity is an intelligent business platform that assists marketers and marketing teams in connecting and automating their data in a single platform.

The tool was created with the aim of making it simple for marketing professionals to create data visualizations and analyses while saving them a ton of time and effort.

If you are interested in marketing analytics and data automation, Adverity is an end-to-end analytics platform that you should definitely explore.

It will turn disorganized data from several platforms into a single clean dashboard with all your key KPIs.

Adverity Pricing 

Adverity doesn’t have rigid pricing plans. Instead, they provide a fully custom quote uniquely tailored for the requirements and needs of every client.

Adverity Integration

Adverity has over 200 connectors for automated integration for you to connect any database, marketing data source, API, or file-based storage by utilizing one of the most comprehensive data connection libraries available. Some of them are:

• Adobe Analytics
• Amazon Advertising
• Campaign Monitor
• Facebook Ads Insights
• GitHub
• Google Ad Manager
• Google Analytics 360 API
• Google Big Query
• HubSpot
• Instagram
• LinkedIn
• Magento
• Mailchimp
• Microsoft Azure
• Microsoft Dynamics 365

They have over 600 connectors for you to connect your data source to.

Adverity Features

Data Integration: Adverity is more than just a data connector. The tool offers a modern data pipeline that guarantees data quality, governance, and lineage. 

ETL: Adverity is also a complete ETL system for the digital era that allows you complete control over the data model or schema applied to your data and access to an extensive transformation library that enables more complicated data manipulation scenarios to be fast and effectively.

Marketing Reporting: The fact that marketers created Adverity data exploration and visualization for marketers has advantages. It takes advantage of marketers’ subject-matter expertise. It transforms it into a simple, point-and-click interface that allows marketers of any technical proficiency to track and improve campaigns as they develop.

Augmented Analytics: This module, based on machine learning and AI algorithms, aids analysts and marketers in discovering insights, trends, and outliers more quickly and efficiently. 

Adverity Pros & Cons

Pros:

• Secured Data Integration
• User-friendly interface
• Reliable and Safe Data Storage
• White-labeling
• Complete Access Control
• Full Data Privacy
• High-quality customer service

Cons:

• No free trial
• Steep learning curve
• Little technical knowledge required
• Lacking the option to send a chart from one report to another
• Complicated transformation scripts

Who is Adverity Recommended for?

If you are a digital marketer or salesperson, Adverity is your tool. It was made with marketing in mind, and as a result, it helps smoothen the analytics involved with marketing.

When you use Adverity, your team can quickly answer vital business questions like:

• Which campaigns are the most effective?
• Which demographics and types of advertising do well in a post-cookie world?
• What is the total amount I spend on marketing, and how is it distributed among the various platforms and channels?
• How do my customer acquisition costs stack up against the lifetime value of my customers?

Adverity vs. Fivetran

Fivetran is easier to use, set up, administer, and best suited for data engineers and analysts. Its many integrations assist users in transmitting data fast to a BI tool or data warehouse.

Still, the user interface (UI) may be complicated for novice data users and lacks a SQL workbench. Adverity, on the other hand, is an analytics platform designed and suited for Digital marketers and data analysts.

The platform has a large selection of integrations and customizable pre-built dashboards and employs AI to deliver meaningful insights into marketing data and performance.

Adverity is preferred to use over Fivetran.

Supermetrics Overview

Supermetrics is a tool that enables you to view all your business data in one location whenever you need it. You can use it to connect to several data sources like Facebook, Bing, Twitter, Linkedin, Google Analytics, and Google Ads.

Your data is not stored on Supermetrics’ servers or any third-party server. Instead, it transfers the data from your data sources to the data destination of your choice, such as Google Sheets, Excel, Google Data Studio, and a data warehouse like Snowflake, BigQuery, or Amazon Redshift.

Once there, you can perform data visualization, develop custom metrics to examine the precise data you need, and create unique marketing reports for your clients, marketing team, or analysis.

Supermetrics Pricing

Supermetrics pricing is different because it is based on the connector you want. This means the price for Google analytics differs from that of spreadsheets. So it depends on which connector you mostly use in your business.

In Google Sheets, for example, there are four monthly pricing plans for Google Sheets.

• The Essential plan costs €99 per month and offers 10 data sources, one user, and ten accounts.
• The Core Plan costs €199 per month and includes Linkedin Ads, Google My Business, Pinterest Ads, and 25 additional connectors.
• The Super plan costs €499 per month and has 46 data sources, adding Ahrefs, Mailchimp, and Shopify to its list of data sources.
• The Enterprise plan is a custom quote.

The prices of the connector are different; you can access them here.

Supermetrics Integration

Supermetrics have data source connectors for more than 70 different marketing platforms. This includes the most important and popular platforms for gathering data across various fields and marketing metrics. Some of them are:

• Ad data & Google Analytics
• Adobe Analytics
• Ahrefs
• Apple Search Ads
• Apple Public Data
• Database
• Facebook Ads
• Facebook Insights
• HubSpot 
• Instagram Insights
• LinkedIn Ads
• Mailchimp
• Pinterest Ads
• Salesforce
• Semrush Analytics
• Shopify
• Slack 

And so on.

Supermetrics Features

Sessions: Measure online traffic accurately and elegantly present the data. For example, it can show the webpage most people visit or enter on your site and the webpage they leave.

Engagement: You can set up and precisely measure a suitable engagement metric, such as the average session length, the number of pages viewed per session, the amount of scrolling, and even standard user actions.

Segmentation: You can segment by the population of users, demographics, sequence actions, and time. Custom segmentation is allowed in Supermetrics, so you can easily create customized reports and dashboards based on your segmentation.

Administration Alerts: Critical metrics can be self-monitored by Supermetrics, which can also notify administrators when they reach problematic levels. And because the software is always accessible, users can perform tasks quickly and not waste time waiting for the software to respond.

Supermetrics Pros & Cons

Pros:

• Speed
• Dynamic Usability
• Alerts for KPIs and metrics
• Custom Reports and Dashboards

Cons:

• Lack of storage
• Lack of depth and scalability
• Lack of efficiency
• Costly

Who is Supermetrics Recommended for?

Supermetric is a good choice for smaller organizations. They don’t need a huge enterprise solution. They need to answer the basic questions regarding marketing performance.

Supermetrics vs. Fivetran

When it comes to transporting data, Supermetrics can meet a variety of needs. They’ve covered whether you need to quickly analyze data in spreadsheet format, view it in a dashboard, access it in a BI tool, or incorporate it into a data warehouse.

Supermetrics scales with you and provides a full toolkit regardless of the size of your business. Since Fivetran provides normalized schemas, the data is not always prepared for analysis.

Tables are divided into smaller data sets and connected for logical storage through the standardization of schemas; as a result, data transformation may take longer if there are more joins. Supermetrics is a good alternative.

Conclusion

Now that’s it in a nutshell – a detailed and unbiased comparison of Fivetran alternatives. If you are looking at these alternatives, we would advise settling for Porter Metrics, as it is a suitable alternative to the others listed here.

Porter Metrics is your best option if you want a cost-effective solution with similar features, free reports, and templates. Porter offers a 14-day free trial for all Porter Connectors, a Facebook Competitors connector lifetime subscription, and 80+ free Google Data Studio templates.

You can book a free report setup with us here if you find it challenging to create your first report. You can also contact us via live chat, and we’ll get back to you quickly.