Let me guess; you are now surfing the web, searching for the best marketing analytics data reporting tool for your business.

And now, you are trying to understand which is better between Domo and SuperMetrics to pull real-time data to your dashboard. 

If this bothers you and you would like to find a solution to the problem, please read on as we explore the differences, benefits, and lags between Domo and Supermetrics.

We’ve pulled together a comparison of Domo and Supermetrics, so you’ll know which is a better option between both cloud-based Business Intelligence solutions to pull data for visualization from a data warehouse.

Which is better? Both tools offer similar features, but each has pros and cons. Let’s take a closer look at both to see which is better suited for your company.

Domo Overview

Domo is a low-code big data visualization app platform that was developed to assist business leaders in integrating and take action after visualizing their data.

Domo is an end-to-end analytics data and business intelligence solution that does more than organizing data for you.

From integration connection to transformation and data pipelines to analysis and visualization to exporting and sharing embedded analytics.

Domo covers the entire spectrum and goes the entire mile to service its clientele adequately.

Interestingly, Domo supports every type of Business Intelligence user, from marketing campaign managers to data scientists and analysts to regular users.

Supermetrics Overview

The bulk of what Supermetrics is goes beyond helping brands visualize their data. They help you boycott the manual process and the stress that comes with it.

Supermetric provides many connectors and templates that data analysts can use to make sense of their data and create better businesses.

Supermetrics is a marketing analytics platform that helps you import your data from a data source and visualize the same.

An aspect of this data visualization tool known as Supermetrics you’ll find most interesting is that it handles marketing data.

This business intelligence (BI) tool helps you quickly get all the digital marketing data you need on your dashboard.

Supermetrics is a marketing reporting and data visualization tool that allows marketing data analysts, campaign managers, and digital marketers to get the exact marketing data that matters to their businesses when needed.

It helps digital marketing professionals make data-informed decisions to grow their business.

Supermetrics has 17,000+ customers in over 120 countries, and 15% of global online ad spend is reported through Supermetrics products.

More than 500,000+ users, including campaign managers, data analysts, and engineers, use Super metrics to move data from popular marketing platforms (such as Facebook, Google Ads, and HubSpot) to destinations like Google Sheets, Google Data Studio, Excel, BI tools, data warehouses, and data lakes.

Domo vs. Supermetrics: Reviews

Now, let’s have a quick run-through of the reviews for Domo and Supermetrics across different platforms.

G2 – Domo rating is 4.4/5 stars with 636 reviews.     

 

Supermetrics rating is 4.3/5 stars with 387 reviews.  

              

Capterra – Domo: 4.2 stars (199 reviews)

 

Supermetrics: 4.3 stars (81 reviews)

Trust Radius – Super Metrics: 9.1 out of 10

Domo: 8.7 out of 10

 

What kind of company uses Domo?

Domo is used by clients in the communication sector, financial services, and manufacturing sectors. They also have clients from Media, retail, tech, and other professional services who use their business intelligence tools.

They have over 2000+ users and are in touch with about 450+ CEOs who love their products and services. 

• What kind of company uses Supermetrics?

Supermetrics is used by corporations and firms that work with massive data. They provide an extensive database of connectors for clients across industries, including marketing agencies.

Supermetrics has 17,000+ customers in over 120 countries, and 15% of global online ad spend is reported through their products and marketing reports.

Over half a million business leaders, including marketers, data analysts, and data engineers, use Supermetrics to move data from popular marketing platforms (such as Facebook, Google Ads, and HubSpot) to destinations like Google Sheets, Google Data Studio, Excel, BI tools, data warehouses, and data lakes.

Domo vs. Supermetrics: Data Connectors

Domo Connectors

Some of Domo’s data connectors include:

• Instagram
• Google Analytics
• Oracle
• Salesforce
• MySQL
• Zendesk
• Facebook Ads

Domo software has over 150+ connectors and integrations; you can access them here. Supermetrics gives you access to over 60+ connectors and integrations and the ability to connect to over 200+ data sources across other industries and platforms.

At the same time, Datorama claims to provide better solutions by providing over 1000 AI-powered connectors that integrate with any type of data source.

Plus you get scheduled automated reports with Supermetrics according to some reviews we’ve seen online.

Supermetrics Data Connectors

The following are some of the most used software integrations on Supermetrics:

• Facebook Ads
• Facebook Insights
• Instagram Ads
• Instagram Insights
• Google My Business
• Google Ads 
• Google Analytics
• LinkedIn Ads
• Ahrefs
• Apple Public Data
• Capterra PPC
• Shopify
• Google AdSense
• Pinterest Ads
• Pinterest Public Data.
• Snapchat Marketing 
• TikTok Ads

 

Do check out other Supermetrics Integration here for more details.

Domo Plans and Pricing

Domo software’s pricing is based on pay-as-you-go bases. So you can use data storage, data refresh rates, the volume of data queries, and users and make payments depending on how often you use this bi tool.

Supermetrics Plans and Pricing

Supermetrics software provides a broad range of analytics services to different data sources. They can do all this because they stand out as one of the foremost providers of data visualization interfaces and business intelligence tools.

Please click on the image below if you’d like to see their pricing model.

With Supermetrics software, business users can access a plethora of pricing models for their general analytics service and Google Data Studio-related services.

But, if you want to access their Google Data Studio-related services and pricing plans, then you’ll be able to access Supermetrics’ Google Data Studio services and pricing plan from here.

From the image above, business users can see that Supermetric’s basic plan, known as the Single connector plan starts at €39 and goes up until the Super €499 plan.

They left room for the enterprise plan, so you’d be able to request that service if you need more than three users and more than ten accounts per data source – as well as custom fields.

A lot of reviewers thought that the offer was a little below standard for what competitors in the same industry are offering.

Domo vs. Supermetrics: Support

Questions will arise about the platform’s services at one point or another. A great support team will engage potential prospects and delight customers with communication and problem-solving skills.

Let’s check out the support of Domo and Supermetrics under these headings:

Live Chat

There is no live chat for Domo. But Supermetrics allows you to contact support via live chat and responds within three minutes on average.

Implementation

Domo and Spermetrics allow you to access Custom Integrations, Custom Metrics & Dashboard Creation, and Data Source-Specific Custom Services.

Supermetrics didn’t mention anything about their support implementation services on their website, but you can always request a quote for personalized service.

Is Domo safe?

Domo as an organization is committed to top-level data protection and security. They have an in-house security Council composed of a cross-functional team of senior technology and business leaders, fostering Domo’s strong security culture. 

Domo has also built security, compliance, and privacy controls into every platform layer, including customer-managed security features. Domo provides the following security frameworks.

Multiple logical and physical security layers, least privilege and, separation of duties access model, threat assessment for each new feature, transport layer encryption, and encryption at rest.

Extensive logging and monitoring of network, system, and application events.

Is Supermetrics safe?

Supermetrics software is safe and committed to your data’s security and privacy. To that end, they developed security systems from the ground up based on security and data protection best practices for their analytics services.

The following stands out in terms of security for Supermetrics software. External auditors have audited their processes, and Supermetrics is SOC 2 Type II, GDPR, and CCPA compliant. Our sales team can provide the full SOC 2 Type II report under NDA. 

Unlike most enterprise companies, they do not permanently store the data you load using their data integrations and analytics services. At no time does your data ever enter a backup.

They cache essential data when you initially access their service, so they can efficiently serve you. In almost all cases, data remains in short-lived encrypted caches.

While your business data is on their systems or traveling between the data source and us or from us to you, the data is always strongly encrypted, usually via SSL encryptions and data security protocols.

Porter Metrics — An Alternative To Both Domo And Supermetrics

An alternative to the two platforms compared in this post is Porter Metrics. Porter integrates your daily social media and marketing data to Google Data Studio for a few dollars a month so that you can automate your reporting with just a few clicks.

You will find that it helps organize and visualize all your high-volume marketing data. Plus, you don’t need any coding skills to use the platform as the learning curve is easy and straightforward.

With Porter Metrics Connectors, you can automate client reporting processes in minutes. Porter is an essential player in helping firms monitor their most critical KPIs.

You can use it to link your critical business data with other tools you already use, including Facebook, Instagram, TikTok, Linkedin, Hubspot, and other social media, and all your marketing data.

As a bonus, you can utilize Porter to estimate your entire ad spend and ROI from various ad channels, such as those offered by Google, Facebook, Instagram, LinkedIn, and TikTok.

Ease of Use

We offer a no-code platform that only requires you to select a template from our template gallery, connect your data source using our data connectors, and make a few tweaks to the template to best convey your desired message.

In the end, you’ll see that got landed a beautiful template focused specifically on performance and conversions.

Customer Support

Our customer support team replies in less than 10 minutes and offers support to help you create executive-level dashboards 24/7. You can also schedule a one-to-one session where we can assist you in real-time.

Value for Money

Our pricing plans are affordable, especially compared to Domo & Supermetrics. We offer the same service as these companies and also hold your hands every step of the way.

Here are the pricing plans we offer at Porter Metrics:

1. Solo

Pricing: $15 Per Month | $150/Year

This plan includes only one data source connection and unlimited users to help you track your performance metrics.

2. Teams

Pricing: $30 Per Month | $300/Year

This plan includes five connections with unlimited users and additional connections.

3. Agencies

Pricing: $80 Per Month | $800/Year

This plan includes twenty connections with unlimited users and additional connectors to help you monitor your performance metrics.

4. Custom

This plan requires you to schedule a call with Porter and describe what would work best for your business or organization. With Porter, you can connect the following accounts: 

• Facebook – Instagram Ads
• Facebook Public Data
• Facebook Insights
• Instagram Insights
• Linkedin ads
• Linkedin Pages
• Twitter Ads
• Twitter Analytics
• Tik-Tok Ads
• Google Business Profile (Google My Business)
• WooCommerce
• Hubspot
• Shopify

You can also connect to all Google platforms (Google Analytics, Google Ads, Google Search Console, and other Google platforms) for free.

We’re still working on other connectors to help you make the most of Porter Metrics. If there’s a particular connector you want us to add, let us know via our product roadmap and wishlist page.

G2 Reviews

A number of users have reviewed Portermetrics on G2, and we currently have a rating of 4.9/5. Fantastic right?

We’re confident you will also give us a thumbs up after using our single-platform data visualization and reporting tool. Below are some of the reviews from G2:

One way we differ from other data platforms is our support. All the reviews made on G2 vouched for our top-notch customer support.

How to migrate from Domo to Porter Metrics

Migrating from Domo to Porter Metrics is very easy. All you need to do is follow these steps:

Step 1: First, head to the Porter Metrics website homepage.

Step 2: Then, click the Make A Report button on the top left of the homepage.

Step 3: Next, select the connector you would like to use. We will then redirect you to Data Studio.

Step 4: Click Authorize to connect to your Data Studio account.

We use Facebook Insights for this tutorial, but you can select any provider from the list. Simply choose “Instagram Insights”

Step 5: Enter your Instagram Insights Credentials & Authorize the Connection: In the next step, you’ll need to provide your Instagram Insights credentials to be able to access all your data. This includes your Business Account Name as well as other requirements.

Step 6: In this step, you’ll need to choose an Insights page. This example will use one of the Insights pages. So, pick it from the list, tick the boxes, and click on the “Connect” button.

Step 7: The next button brings you here to a place where you can see all your data and even edit your connection. Here you’ll be able to see your table, rows, and columns and will be able to modify data if you wish to

Step 8: Once you proceed into the next stage, you’ll most likely be greeted by an empty dashboard if you connected via a connector.

You’ll see something like the one below, where you can add marketing data and develop your dashboard on your own.

Step 9: If you used a template instead of a connector to link your dashboard to your data source, you’d be greeted by a populated dashboard like the one below.

This template is much better than any template that any Domo vs. supermetrics article will ever point towards.

Or any of our Instagram Insight templates you find most appealing here. 

And that’s it. You’ve successfully migrated from Supermetrics to Porter Metrics. Please contact our support team if you require assistance or via the chat interface on the homepage. We’re here 24 hours a day, seven days a week, so don’t hesitate to contact us.

Since the steps to add multiple data sources for each connector are different, we created a help article on How to connect your data to Google Data Studio. In the help guide above, you’ll learn how to connect your data to Google Data Studio. 

If you have questions about migrating to Porter Metrics, contact us via live support on our website or schedule a one-to-one session. You can also check out the best Google Data Studio course if you’re new to Data Studio.

How to Migrate from Supermetrics to Porter Metrics 

The migration from Supermetrics to Porter Metrics is easier since both platforms offer Data Studio connectors and templates.

The steps to migrate from Supermetrics to Porter Metrics are the same as those listed above for migrating from Domo to Porter Metrics.

Conclusion

The answer to the question “Which is better?” depends on the platform that best aligns with your needs and budget. Apart from Domo and Supermetrics, you should also consider Porter Metrics and create your first report.

We offer a 14-day free trial, templates, tutorials, and personalized support to see you through the onboarding process. You can book a free report setup with us if you find it challenging to create your first report.

You can also contact us via live chat, and we’ll get back to you in the shortest time possible (usually under 10 minutes).