Adverity or Funnel? Which is best for your business? Both tools are great at helping businesses automate their marketing processes.
A significant difference between them is that Funnel.io focuses on collecting all your data in one secure place and makes it analysis-ready for you and your team.
In contrast, Adverity focuses on enabling users to maximize the impact of their efforts and optimize their ROI.
This article will compare Adverity and Funnel based on their reviews, audience, connectors, support, pricing, destinations, security, and service type.
Adverity vs. Funnel: Overview
Before we dive into the comparison, let’s get a brief insight into what Adverity and Funnel do.
Adverity Overview
With offices worldwide, Adverity is a rapidly growing group that offers many well-known brands, companies, and agencies the advantages of automated marketing data integration and intelligent marketing analytics.
Adverity can help you make insight-driven decisions easily and quickly with the right integrated data platform to analyze data for sales, marketing, and eCommerce teams.
Funnel Overview
Source: Funnel.io
Users of Funnel.io can collect information from all marketing and advertising channels and combine it with other data sets to accomplish their goals.
The platform eliminates the requirement for data collection done manually or via Excel. Funnel is a dependable and secure cloud-based option for storing all of your important data.
Gathering metrics, arranging the data, generating insightful reports, and generating KPIs are easy with Funnel. No coding or technical knowledge is required.
Adverity vs. Funnel: Review
Reviews are critical when making decisions like these, as reviews give you insights into what previous and current users think about the platform.
This section will take you through reviews from the most popular review platforms.
G2
Adverity is rated 4.5 out of 5 stars from 180 reviews on G2. Below are some of the most recent reviews:
Funnel has a rating of 4.5 out of 5 from 102 reviews on G2. The following are some of the most recent reviews:
Capterra
Adverity has another top rating of 4.5 out of 5 stars from 24 reviews on Capterra. The following are some of the most recent reviews:
Funnel is rated 4.7 out of 5 stars from 16 reviews on Capterra. Here are some of the most helpful reviews:
Trust Radius
Adverity has an excellent rating of 10 out of 10 from 1 review. Here’s the review Adverity got on Trust Radius:
Funnel currently does not have reviews on Trust Radius, but we’ll keep checking for new reviews and update this post.
Adverity vs. Funnel: Ideal For?
You might be asking yourself if this platform is right for you and what kinds of companies use this platform. No worries, this section will answer your questions.
What kind of company uses Adverity?
Like most other marketing analytics tools, Adverity was created to make reporting easier for digital agencies and marketers.
Companies use Adverity for data extraction, performance analysis, data management, and visualization.
What kind of company uses Funnel?
Funnel and Adverity share similar audiences. It does not require coding or special technical skills, so it is open to everyone.
According to research by enlyft, most companies using Funnel are in the marketing and advertising, internet, computer services, and financial services industries.
Adverity vs. Funnel: Connectors
Another question you might ask is, “Can this platform integrate with all my marketing channels”? Here, we’ll take you through the integrations and connectors Adverity and Funnel have.
Adverity Connectors
Adverity has more than 200 connectors for automated integration, including:
- Amazon
- Facebook Ads
- Google Ads
- LinkedIn Ads
- Moz
- Mailchimp
- Instagram Business
- Hubspot
- Google Sheets
- Google Search Console
- SEMrush
- Amazon Web Services
- Google Analytics
- Shopify
- Slack
- Snapchat Ads
- Snowflake
- Nielsen DAR
- Taboola
- Twitch
- Twitter Ads
- Twitter Public Analytics
- Teads Ads Manager
- TikTok Ads
- WooCommerce
- YouTube
- YouTube Analytics
Funnel Connectors
Funnel has more than 500 data connectors, including:
- AdWords
- Bing
- Google Search Console
- Google Analytics
- DoubleClick Search
- Google Sheets
- 360
- Ahrefs
- Apple Search Ads
- Baidu
- Google My Business
- Google Trends
- Naver
- SEMrush
- Facebook Ads
- Facebook Pages
- TikTok
- Quora
Adverity vs. Funnel: Support
Support is another critical factor to consider when choosing between Adverity and Funnel. Here, we’ll take you through the support features of both platforms.
Live chat
Both platforms have live chat support on their web pages.
Implementation
Adverity provides implementation services for data security and protection setup and workspace setup. If your company is just starting with Adverity, the implementation team has set up a workspace for you.
Adverity can also assist you with implementing organizational and technical measures for data security. On the other hand, Funnel offers an easy platform to implement and manage.
With Funnel, you get your data flowing in no time. It only takes a few clicks to transfer your data if you decide to change the destination of your data. No re-configuring is required.
Training
Adverity has a resource and education section that features blogs, events, studies, cases, and ebooks for training purposes.
Funnel, however, offers tutorials on funnel tips and funnel fundamentals. The platform also has a help center and a resources section.
Adverity vs. Funnel: Pricing
Another question you might ask is, “Are this platform’s plans within my budget”? This section will highlight the various plans and pricing the two platforms have.
Adverity Plans and Pricing
Unlike a conventional platform, Adverity has a pricing page without numbers and plans. They feel every customer’s needs are unique, so they don’t stick to the conventional pricing plans and models.
Instead, they offer a fully custom quote pricing model tailored to the requirements and needs of individual clients.
You can fill out this form to find out more, and Adverity will get back to you with the best plan.
Funnel Plans and Pricing
Plans for marketers and plans for agencies make up the pricing model for Funnel. Here’s a breakdown of Funnel’s pricing plans:
Plans for Marketers
1. Essentials
Pricing: From $399 monthly (billed annually) | From $479 per month (billed monthly).
This plan best suits small teams familiar with collecting and transforming their data.
2. Plus
Pricing starts at $999 per month (billed annually).
Take data analysis to the next level with this plan. The plan includes access to Funnel’s guided onboarding, custom connectors program, and premium chat support.
3. Enterprise
Pricing starts at $1,999 per month (billed annually).
Funnel designed this plan for large teams that require security, robust support, and enterprise scalability.
Plans for Agencies
1. Agency Small
Pricing: From $399 monthly (billed annually) | From$479 per month (billed monthly).
This plan is best suited for small agencies that prefer self-service.
2. Agency Medium
Pricing starts at $999 per month (billed annually).
This plan is the ideal data solution for most independent agencies.
3. Agency Large
Pricing starts at $1,999 per month (billed annually).
With this plan, you’ll get access to a customer success partner, priority support, enterprise scalability, data region choice, and more.
Adverity vs. Funnel: Destinations
“Which destinations can the platform send my data to”? This question is another familiar question users comparing data platforms ask.
Below, we’ll list the destinations to which each platform sends your data, along with the platform’s alerts and cross-channel reporting features.
Dashboards
Adverity lets you send your harmonized and collected data to various destinations: databases, data lakes, cloud storage, data visualization software, or your favorite business intelligence tools.
Here are the destinations you can send your dashboards to:
- Amazon Redshift
- Amazon Web Services
- Google BigQuery
- Google Cloud
- Google Data Studio
- Google Sheets
- Hadoop
- Looker
- Microsoft Azure
- MySQL
- Neustar
- PostgreSQL
- Power BI
- Qlik
- SAP Data Warehouse Cloud
- ScanmarQED
- Snowflake
- Tableau
Funnel.io also has various databases, data lakes, cloud storage, and data visualization software to which you can send your dashboards. The following are the destinations Funnel supports:
- Google Analytics
- Google Data Studio
- Power BI
- Google Sheets
- Snowflake
- Amazon S3
- Microsoft Azure
- SFTP
- Tableau
- Looker
- Google BigQuery
- Google Cloud Storage
Alerts
You can configure alerts on Adverity to send email notifications when outliers are found in your data. Outliers are values that are beyond a defined boundary, which are also known as anomalies.
With Funnel, you can set up an automatic email sent to one or more email addresses when a connection stops working in one of your Funnel accounts.
You can program the notification to be delivered every day or once a week at a specific time.
Cross-channel reports
Adverity allows you to monitor all your KPIs while automatically creating a variety of insightful and rich data visualizations.
With Adverity, you can gather data from various sources across the organization, assisting decision-makers in taking wise action in response to your company’s KPIs and drilling into the data to identify anomalies, trends, and revenue opportunities.
Funnel.io allows marketers to make cross-channel comparisons and identify opportunities for deeper exploration. Funnel believes it pays to get familiar with and understand your data altogether.
Adverity vs. Funnel: Security
In this section, we’ll take you through how Adverity and Funnel guarantee the safety of your data.
Is Adverity safe?
Adverity takes data security very seriously. They are an ISO/IEC 27001-certified company, with all security processes and controls enforced and maintained to ensure the company has the highest level of information security.
Adverity also fully complies with all the privacy legal and current data protection frameworks, such as the EU GDPR (General Data Protection Regulation) and the highest standards for Information Security Management Systems (ISMS).
Is Funnel safe?
Yes, the platform is safe. Funnel designed a security program they adhere to.
The security program is based on the global ISO27001 standard and allows Funnel to work in a structured way to ensure the safety of their organization and their customer’s data.
Funnel is fully compliant with applicable data privacy legislation, such as CCPA in California, USA, and GDPR in the EU.
The platform uses external service providers for credit card processing and is not subject to PCI DSS requirements.
Adverity vs. Funnel: Service Type
Here, we’ll take you through the service types Adverity and Funnel offer their users.
Free trial
Both Adverity and Funnel don’t offer a free trial. Adverity only offers custom pricing models. The only way to find out more about their tool is to book a demo.
As for Funnel, you can only book a demo for standard pricing or talk to sales for custom pricing.
Freemium
Adverity and Funnel currently don’t offer freemium pricing models.
Request quote
You can book a demo with Adverity by entering your work email address, your organization’s industry, what best describes your role, and your country in the book a demo form and selecting a date and time.
You can also book a demo with Funnel by entering your work email and picking a date and time for the meeting. If you’re looking for a custom plan, you can talk to sales and fill out the get in touch form.
Porter Metrics — An Alternative To Both Adverity And Funnel
One of the best alternatives to Adverity and Funnel is Porter Metrics. Porter developed a system for storing, transforming, and visualizing any kind of data.
Businesses and organizations use Porter to get an advantage over the competition by connecting their everyday applications to any data platform, a visualization tool, or a basic spreadsheet.
While data can be isolated into multiple applications, sending them to the rapidly developing ecosystems of data warehousing platforms like Big Data Snowflake or visualization tools like Data Studio, Power BI, and Tableau is better.
Ease of Use
At Porter, we offer you a no-code platform. You only need to pick a template from our template gallery, connect your data source(s) using our data connectors, and make a few changes to the template to best communicate your desired message.
You can also use our platform to automate your reporting, saving time and effort while focusing on more demanding tasks.
Customer Support
Our customer support is one of the best in the industry. You can schedule a one-on-one support session with us. You can also contact us for instant help via chat on our website.
If you want to report a problem, you can share the Data Studio report you are having problems with support@portermtrics.com. Remember to share it with “editor” access. Then:
- Take a screenshot of the report page(s) with errors.
- Make a detailed description of the error.
- If the data is inconsistent, take a screenshot of the original data from the app (e.g., Facebook Ads manager).
- Share those resources via chat or email so we can solve them immediately.
Value for Money
Our pricing plans are affordable, especially compared to Funnel’s. We offer the same service as Adverity and Funnel and hold your hands at every step. The following are the pricing plans we offer at Porter Metrics:
1. Solo
Pricing: $15 per month | $150 per year
This plan includes only one data source connection with unlimited users.
2. Teams
Pricing: $30 per month | $300 per year
This plan includes five connections with unlimited users and additional connections.
3. Agencies
Pricing: $80 per month | $800 per year
This plan includes twenty connections with unlimited users and additional connectors.
4. Custom
This plan requires you to schedule a call with us and describe what would work best for your business or organization.
With Porter, you can connect the following accounts:
- Facebook – Instagram Ads
- Facebook Public Data
- Facebook Insights
- Instagram Insights
- Linkedin ads
- Linkedin Pages
- Twitter Ads
- Twitter Analytics
- Tik-Tok Ads
- Google Business Profile (Google My Business)
- WooCommerce
- Hubspot
- Shopify
At no additional cost, you can also connect to all Google platforms (Google Ads, Google Analytics, Google Search Console, and other Google platforms).
We’re working on other connectors to help you make the most of Porter Metrics. If there’s a particular connector you want us to include, let us know via our product roadmap and wishlist page.
G2 Reviews
Various users have added reviews on G2, and we currently have an excellent rating of 4.9 out of 5 stars. We’re confident you will also give us a thumbs up after using our platform. Below are some of the reviews from G2:
One way we differ from other data platforms is our top-notch support. All the reviews on G2 vouched for our premium customer support.
How to Migrate from Adverity to Porter Metrics
Both Adverity and Funnel use the Google Data Studio destination. If you’re currently using the Adverity data connector on Data Studio, you need to change your connector to a Porter Metrics connector to migrate to Porter.
But if you aren’t using the Data Studio destination, no worries. To migrate from Adverity to Porter Metrics, follow these steps:
- First, go to the Porter Metrics website homepage.
- After that, click the Make A Report button on the top left of the homepage.
- Next, select the connector you would like to use. We will then redirect you to Data Studio.
- Then, click Authorize to connect to your Data Studio account.
- Follow the rest of the prompts to complete the required connection.
Since the steps to add data sources for each app connector are different, we made a help article on connecting your data to Google Data Studio.
This help guide will take you through the detailed process of connecting your data to Google Data Studio.
If you have questions about migrating to Porter Metrics, contact us via live support on our website or schedule a one-on-one session. You can also check out the best Google Data Studio courses if you’re new to Data Studio.
How to Migrate from Funnel to Porter Metrics
If you’re currently sending your data to the Data Studio destination with a Funnel connector, all you need to do is change the connector to a Porter Metrics connector.
You should also check out this helpful article on connecting your data to Google Data Studio for the steps to connect your data to Data Studio with Porter Metrics.
However, if you’ve never used Data Studio, the steps to migrate from Funnel to Porter Metrics are the same as those for Adverity above.
Conclusion
With this comparison between Adverity and Funnel, you should know which platform is best for your business. While you’re here, you should also try out Porter and create your first report.
We offer similar features as Adverity and Funnel with a better pricing model and premium support to hold your hand in your data reporting and automation journey.
If you have questions about our platform, you can contact us via live chat on our website or schedule a one-on-one session with us.
Summary Table
| Adverity | Funnel | |
| G2 Rating | 4.5/5 (180 reviews) | 4.5/5 (102 reviews) |
| Capterra Rating | 4.5/5 (24 reviews) | 4.7/5 (16 reviews) |
| Trust Radius Rating | 10/10 (1 review) | _ |
| Integrations/Connectors | 200+ | 500+ |
| Live Chat | ✔ | ✔ |
| Training | Resources and Education Sections | Funnel tips and fundamentals, a help center, and a resources section. |
| Plans & Pricing | Custom | Essential, Plus, Enterprise, Agency Small, Agency Medium, and Agency Large |
| Destinations | 19 | 12 |
| Alerts | ✔ | ✔ |
| Cross-channel Reports | ✔ | ✔ |
| Security | ISO/IEC 27001, GDPR, and ISMS compliant | ISO27001, CCPA, and GDPR compliant |
| Service Type | Quote Request | Demo, Quote Request |
