Business Intelligence (BI) tools help you make sense of your data and understand what’s happening within your company. This blog post will compare Funnel.io and Supermetrics, two of the most popular BI tools.
We’ll look at their data connectors, data destinations, security features, pricing plans, and customer reviews to help you decide which tool is right.
Funnel.io Overview
Funnel.io is a business intelligence tool offering data connectors for over 500 marketing and advertising platforms, including Google Analytics, Facebook Ads, Instagram Ads, Twitter Ads, and LinkedIn Ads.
Funnel.io also offers integrations with CRM tools like Salesforce, HubSpot, Zendesk, and Intercom. With Funnel.io, you can centralize your data in one place for easy analysis.
Funnel collects and stores all your data in a data warehouse before loading it into your selected data destination. Funnel.io offers a variety of features to help you make sense of your data, including Funnels, Dashboards, Reports, and Data Explorer.
Funnels allow you to track conversions and see where people drop off in the conversion process. Dashboards give you an overview of your data and allow you to spot trends quickly.
Reports let you dive deep into your data and understand what’s happening in detail. And Data Explorer allows you to explore your data without writing any SQL code.
Supermetrics Overview
Supermetrics helps you integrate your raw data from many different sales and marketing platforms into the tools you already use to report and analyze data.
Supermetrics does not store any of this data either on its server or a third-party server; it just moves it from your data sources into your preferred data destination like Google Sheets, Excel, Google Data Studio, and data warehouses like Snowflake, BigQuery, and Amazon Redshift.
Once there, you can analyze the exact data you want and build custom marketing reports for your clients, management team, or your analysis.
Ideal For?
Funnel is ideal for small to medium-sized businesses that need to pull data from extensive marketing, advertising, and analytics platform pool.
Funnel is also a good choice if you want to centralize all your business data in one place for data visualization and easy analysis.
Supermetrics is a great reporting tool for businesses that need to move their marketing data into the tools they use for data visualization, reporting, and analytics.
Supermetrics can be scaled up or down to fit the needs of businesses of any size. We’ll look at these tools side by side based on the following areas:
- Data Connectors
- Data Destinations
- Security & Reliability
- Pricing
- Reviews.
Funnel.io vs. Supermetrics: Data Connectors
Supermetrics and Funnel are ETL tools that can help you collect data from different sources. They both have the same core feature, called ‘ETL’ for Extract, Transform, and Load.
Funnel offers Over 500 database and SaaS integration possibilities, including but not limited to:
- Google Analytics
- Google Ads
- Bing Ads
- Google BigQuery
- Google Search Console
- Facebook Ads
- Facebook Insights
- MailChimp
- Moz
- SEMrush
- Stripe
- Twitter Ads
- Yahoo Gemini
- YouTube
- Adform
- Adobe Analytics.
Supermetrics offers data source connectors for over 80 different marketing platforms. This includes the most important and requested platforms that can pull a lot of data across different fields and metrics.
The platforms covered by Supermetrics can be broken down into the following groups:
- Paid media (including Facebook Ads, Google Ads, and TikTok Ads)
- Web analytics (including Google Analytics and Adobe Analytics)
- Social media (including Facebook, Instagram, and Twitter)
- SEO (including Google Search Console, Google My Business, and Ahrefs)
- Ecommerce (including Shopify, Klaviyo, and Stripe)
- Mobile and app analytics (including Apple Public Data and Facebook Audience Network)
- Email (including Mailchimp)
- Sales (including Salesforce, HubSpot, and CallRail)
Supermetrics aims to give you granular data. They will give you all the data that is available through their API. You will be able to pull different types of data from each connector.
Funnel.io pulls in fewer data points than Supermetrics. To compare, let’s look at three popular data sources and see what is available with Supermetrics and Funnel.io.
Funnel.io vs. Supermetrics: Data Destinations
Funnel offers the following destinations:
- Google Sheets
- Google Data Studio
- BigQuery
- Snowflake
- Azure Synapse
- Amazon S3
- Amazon Redshift
- Google Cloud Storage
- Azure Storage
- SFTP server
Supermetrics allows you to transfer data from different sources into the reporting and analytics tools you are already using. This can be done through a spreadsheet, data visualization, BI tool, data warehouse, or data lakes.
With Supermetrics, you can move your data to similar destinations with the addition of Microsoft Excel and custom Supermetrics API—which you can use in Tableau, Power BI, Qlik, databases, or data warehouses that support JSON or CSV inputs.
Funnel vs Supermetrics: Security & Reliability
Funnel and Supermetrics have two very different data transformation methods. Funnel essentially stores the data in its own servers before loading it into a data warehouse to do any cleaning, mapping, or grouping work.
While this is true, Supermetrics does all data transformations during the data transfer process; thus, no third-party server is required, and you can rest assured that your data is always safe.
Supermetrics and Funnel.io are SOC2 Type II, and ISO certified. They have the data protection and privacy frameworks outlined in the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).
Supermetrics uses fully-encrypted caches to improve data delivery performance from sources. This means your data flows through as-is, which should line up with the numbers you see on their platforms.
Funnel vs. Supermetrics: Pricing
Funnel.io has three pricing plans;
- Essentials, $399 per month
- Plus, $999 per month
- Enterprise, $1999 per month
Supermetrics, on the other hand, offers multiple products with different pricing plans.
Supermetrics Pricing for Google Sheets
There are four monthly pricing plans for Google Sheets.
- The Essential plan costs €99 per month and offers 10 data sources, one user, and ten accounts.
- Core Plan costs €199 per month and includes Linkedin Ads, Google My Business, Pinterest Ads, and 25 additional connectors.
- Super plan costs €499 per month and has 46 data sources, adding Ahrefs, Mailchimp, and Shopify to its list of data sources.
- The Enterprise plan comes with a domain-wide license, premium customer service, and data warehousing locations at a custom price.
Supermetrics Pricing for Excel
The names of the plans are the same as Google Sheets, although there are some changes in the numbers.
- The cost of the Essential plan is €99 per month, with 7 data sources
- The Core plan is €199 per month, with 22 sources available.
- The Super plan will cost you €499 and will include 42 data sources for three users,
- The Enterprise plan is customizable in all terms.
Supermetrics will provide you with unique services if you choose the Enterprise plan.
Supermetrics Pricing for Data Studio
Data Studio pricing plan costs vary from those of Google Sheets and Excel. You may pick one of the five subscriptions, Single Connector at €69 per month, Essential at €99 per month, Core at €199 per month, Super at €499 per month, and Enterprise at a custom price.
Funnel vs. Supermetrics: Reviews
Finally, look at the reviews for Funnel.io and Supermetrics across different platforms.
G2
Capterra:
For Funnel.io
For Supermetrics:
Trustradius
Funnel.io has no rating on Trustradius
Supermetrics has a rating of 9.1
Funnel vs. Supermetrics: Support
Funnel and Supermetrics offer support through email, chat, and a knowledge base. Funnel and Supermetrics offer support through email, chat, and a knowledge base. Funnel’s support is limited unless you’re on the Enterprise plan.
Porter Metrics — An alternative to Funnel & Supermetrics
Funnel and Supermetrics are two of the most popular business intelligence tools. However, they may not be the best fit for small to medium marketing agencies and companies that may not have a developer.
If you’re looking for an alternative to Funnel or Supermetrics, we recommend Porter Metrics.
Porter Metrics is a no-code marketing reporting tool and analytics platform that helps marketing teams track, measure and visualize their data.
With Porter Metrics, you can connect to all your marketing data sources, including Google Analytics, Facebook Ads, and AdWords.
You can create custom reports and dashboards to see all your marketing data in one place. Porter Metrics also offers a free 14-day trial, so you can try it out before you commit to a paid plan.
Whether you’re looking to track your marketing channel performance or social media growth or rank higher on Google and generate more leads, Porter Metrics can help take your business to the next level.
Get started with Porter Metrics now or request a free report and see the difference it can make for your business.
Why choose Porter Metrics?
- Easiest to Use: Porter Metrics is the most accessible and user-friendly marketing reporting tool. With our drag-and-drop interface, you can create beautiful marketing reports without coding skills. No-code required.
- Best Support: Our world-class support team is available 24/7 to help you with anything you need. Porter offers the kind of support no other alternative can provide. We offer a live chat with quick responses and helpful recommendations, a dedicated team to help you set up, migrate, or replicate your reports for free, and personalized training on Google Data studio.
- Best Value for Money: Porter Metrics starts at $15/month for the Basic plan, which includes all the features you need to get started.
- Tutorials and Guides: We have a library of tutorials and guides that show you how to use Porter Metrics and get the best out of your marketing data.
How To Migrate from Funnel to Porter Metrics
Migrating from Funnel to Porter Metrics can be a daunting task. But don’t worry, our team is here to help. This guide will show you how to easily migrate your data over to Porter Metrics.
First, you’ll need to create a new account on Porter Metrics. Once you’ve created your account, you’ll be able to connect to all your marketing data sources, including Google Analytics, Facebook Ads, and AdWords.
Once connected to your data sources, you’ll need to import your Funnel reports into Porter Metrics. To do this, open Data Studio and click the “Import report” button.
Next, select the report you want to import and click on “Import.”
We will then import your report into Porter Metrics. You can now view and edit your report in Data Studio.
Please get in touch with our support team if you have any questions or need help migrating your data over to Porter Metrics.
How To Migrate from Supermetrics to Porter Metrics
The process of migrating from Supermetrics to Porter Metrics is similar to that of Funnel. First, you’ll need to create a new account on Porter Metrics.
We can assist you in moving your data for free. Our staff will transfer your data securely and readily with just a few clicks. To get started, create an account and request a free report setup. Our staff will contact you to guide you through the procedure.
Conclusion
In this Funnel.io vs. Supermetrics comparison, we looked at the data connectors, data destinations, security, pricing, and reviews of both Funnel.io and Supermetrics.
We also recommended Porter Metrics as an alternative to Funnel or Supermetrics. Porter Metrics is a no-code marketing reporting tool that offers the easiest-to-use drag-and-drop interface and the best support.
Porter Metrics also starts at $15/month for the Basic plan, which includes all the features you need to get started.
If you’re looking for an alternative to Funnel or Supermetrics, we recommend Porter Metrics. You can get started with Porter Metrics or request a free report and see the difference it can make for your business.
