Over the last several years, LinkedIn has grown far beyond just being another job site. Today, LinkedIn is a leading social media platform for business professionals to connect.

LinkedIn has become one of the most popular social networking platforms for business professionals. To make the most of this platform, it is essential to track proper KPIs.

Doing so will help you measure your success and improve your overall marketing strategy. It’s an important site for finding new clients and promoting your services.

But it’s also a precious resource for in-house marketers who want to learn more about their target audience. And recently, LinkedIn has begun rolling out new features to make the marketing experience on LinkedIn better and easier for users.

In this post, we’ll learn the right KPIs that digital marketers must track to refine and build their LinkedIn marketing strategies.

What are Key Performance Indicators (KPIs)?

A KPI is a quantifiable measure demonstrating how effectively a company achieves key objectives. KPIs are used to evaluate progress and assess whether goals are being met.

There are many different types of KPIs, and they can be customized to fit the specific needs of a business. Choosing KPIs relevant to the company’s overall strategy is the most important thing.

Why are KPIs important?

KPIs are important because they help organizations track and measure progress towards their goals.

By setting and monitoring KPIs, organizations can identify areas where they are doing well and areas where they need to improve.

KPIs can also help organizations compare their performance against other organizations.

What are some good KPIs examples?

There are many possible KPIs examples, but some commonly used ones include measures of sales volume, revenue, profitability, customer satisfaction, website traffic, engagement on social media, and number of new customers or leads

How do you choose KPIs?

There are a few things to consider when choosing KPIs. First, think about what kind of data you want to track. Second, consider your goals and how KPIs can help you reach them.

Finally, think about what resources you have available to track KPIs.

LinkedIn KPIs

Linkedin KPIs are social media metrics that indicate how successful your LinkedIn marketing goals are.

Every B2B firm irrespective of its company size should have LinkedIn performance indicators that supplement its overall marketing strategy.

This is because LinkedIn is a hub for business professionals. The platform allows marketers to speak to high-level executives with ease.

Hence, creating a LinkedIn marketing strategy and setting the right key performance indicators is the smartest thing a B2B brand can do.

Top LinkedIn KPIs to track

The following is a list of the top KPIs you should track as a business on LinkedIn.

1. Followers growth rate

The follower growth rate is the speed at which a user’s followers increase.

A high follower growth rate can indicate a successful account and lead to increased opportunities for interaction and collaboration.

For your LinkedIn page to appear authoritative, it needs a high number of followers.

This is because people see pages with a huge following as credible sources of information. Hence, tracking the number of followers on your page is crucial in achieving your company’s growth.

2. LinkedIn Engagement rates

Engagement rate is the percentage of people who engage with a piece of content on LinkedIn. Engagement includes any action that a person takes, such as liking, commenting, or sharing.

It’s an important metric that signals to businesses whether their LinkedIn posts are connecting with the right people.

The LinkedIn engagement rate is determined by the number of interactions divided by the number of impressions. The interactions include things like clicks, comments, and shares.

There are several benefits to having a high LinkedIn engagement rate:

It shows that you are active on social media and considered a valuable LinkedIn community member.

This can lead to more opportunities to connect with other members and grow your network.

Additionally, a high engagement rate can also lead to more views of your profile and increased visibility for your business or brand.

3. Video views

LinkedIn video views are a metric that determines how many times a LinkedIn user has viewed a video. This is one of the most important Linkedin KPIs companies must track if they produce a lot of video content.

This metric is important for marketers because it helps gauge their video content’s effectiveness. If a large number of users are viewing a video, it is likely that the content is resonating with the audience.

There are a few common reasons why your brand’s video views on LinkedIn may be low:

One reason could be that the company’s profile is not very appealing, or the company’s information hasn’t been updated in a while. Another reason is that your brand isn’t utilizing LinkedIn live stream. 

Brands that utilize the live stream feature on LinkedIn get 7x more reactions and 24x more comments than regular video

Another possibility is that the organization’s video may not be relevant to the topic being discussed, or it may not be of high quality.

4. Number of LinkedIn post views

The number of LinkedIn post views is a key performance indicator (KPI) for content marketers. It is a good way to gauge the reach and engagement of your content.

The more views your posts get, the more likely it is that your content is being seen by your target audience, as a result, engagement can increase.

Generally, the more post views your organization gets, the more likely people are to take advantage of special offers they may have or be informed of happenings in your company.

5. Impressions & reach

LinkedIn impressions are the number of times your content is seen, while reach is the number of unique LinkedIn members that have seen your content within a specific period of time

These key metrics tell you whether your posts resonate with your target audience. If you want to improve your LinkedIn impression count or reach, there are a few things you can do.

First, make sure your profile is complete and up-to-date. Second, actively engage with other users by liking, commenting on, and sharing their content.

Finally, post interesting and relevant content of your own. Doing these things will improve your chances of showing up in other users’ feeds and getting more exposure for your profile.

6. Followers’ demographics

As a business owner, it’s important to understand your target market and potential customers.

By tracking the demographics of your LinkedIn followers, you can better understand the people who are interested in your products or services.

This information can help you tailor your marketing efforts to reach a more targeted audience. 

Additionally, tracking your followers’ demographics can help you gauge the performance of your marketing campaigns and make necessary adjustments.

7. Click-through rate

LinkedIn click-through rate (CTR) is the percentage of people who click on a LinkedIn ad or sponsored post. 

A high CTR means that your ad is relevant and interesting to your target audience and that you’re targeting your ads well.

Keeping tabs on this KPI is important for a number of reasons:

• It is a key metric for determining how effective your advertising is.
• It can help you identify which ads are performing well and which need improvement.
• CTR can be used to help you optimize your ad campaigns for better results.

If you want to increase your LinkedIn CTR, you should focus on creating compelling headlines and descriptions for your posts.

Using images and videos in your posts can also help increase engagement and CTR. Finally, make sure to post regularly and promote your content through other channels to reach a wider audience.

8. Conversion rate

Conversion rate is the percentage of people who see your ad and then take the desired action.

LinkedIn conversion rate is important to track because it helps you determine how effectively your campaigns drive leads and sales.

By tracking your conversion rate, you can see how many people are clicking on your ad and then taking the desired action, whether it’s filling out a form or making a purchase.

Low conversion rates may indicate that your ad is not relevant to your target audience or that your landing page is ineffective. By tracking your conversion rate, you can make changes to improve your results.

If you’re wondering what a good conversion rate is…

A recent study showed that LinkedIn has a conversion rate of 2.74%. This means that for every 100 visitors to the site, only three of them actually convert into leads.

To measure your conversion rate, divide the total number of conversions by the total number of link clicks on your ad.

9. LinkedIn page views

LinkedIn page views refer to the number of times a LinkedIn profile page has been viewed by other LinkedIn users.

The more page views a LinkedIn profile has, the more popular and influential that user is considered to be. This metric is useful for marketers as it indicates the number of potential contacts that the profile contains

A LinkedIn page view is important because it helps you to gauge the level of interest that people have in your profile.

If you have a high number of page views, people are interested in what you say and are more likely to start building relationships with you by sending connection requests.

Page views also help improve your search ranking on LinkedIn, so it’s important to try to get as many as possible.

10. Cost per conversion

The cost per conversion is the total cost of acquiring a new customer, divided by the number of customers acquired.

This metric is important to track because it allows businesses to see how much they are spending to acquire new customers, and whether or not that spending is resulting in a net profit.

If you’re looking to lower your LinkedIn cost per conversion, there are a few things you can do:

• Make sure your ad is targeted to the right audience. 
• Create a strong offer or lead magnet that will appeal to your target audience.
• Finally, make sure your landing page is optimized for conversion.

Following these tips can lower your LinkedIn cost per conversion and increase your ROI.

How to set realistic LinkedIn KPIs

There are a few things to keep in mind when setting KPIs for LinkedIn.

First, consider what you want to achieve with your LinkedIn presence. Are you looking to generate leads, build relationships, or both?

Once you know your goals, you can set realistic and achievable KPIs. For example, if you’re looking to generate leads, you might set a KPI of 10 new leads per week.

If you’re looking to build relationships, you might set a KPI of connecting with 10 new contacts per week. Whatever KPIs you set, make sure they are realistic and achievable, so you can hit your targets and reach your goals.

Measuring LinkedIn KPIs: How to get started

To measure your LinkedIn KPIs you need an analytics tool that can easily track the above-listed KPIs.

What to look out for

Having known the best KPIs you should track to improve your marketing efforts, you must ensure you get the right social media analytics tool to do the job.

This tool should also be able to give you an option of creating reports which can be presented to your boss or clients.

Tracking tools

When starting out you can try out Linkedin analytics or Google Analytics to measure and track your KPIs. Linkedin analytics is LinkedIn’s native tool that allows you to keep tabs on your KPIs easily.

The only issue with this tool is that you can’t easily create a report for various LinkedIn pages with it 

Track your LinkedIn KPIs with Porter

After setting the key metrics to be tracked, you need a reporting tool to help you monitor your campaign performance.

Google Analytics or any other social media analytics tool are helpful in tracking conversions and other relevant metrics. But extracting data to make sense of your campaign performance can be difficult.

Hence, we created a no-code reporting tool, called Porter metrics that don’t just allow you to track your KPIs with ease but also gets your LinkedIn reports ready in less than 90 seconds.

Benefits of using Porter to track your LinkedIn KPIs

• No painful integration with your LinkedIn accounts.
• Access to 600+ custom metrics to create a LinkedIn report
• 80+ report templates to help you get your reports ready on time.
• Ability to import your reports in whatever format you need.
• No tech bugs or crashes. Porter extracts your reports from tools you’re already using.

Top 10 LinkedIn KPI Metrics (summary)

For business professionals, LinkedIn has become a popular social networking site. Making the most of this platform and measuring your success requires tracking the right KPIs. 

You’re no longer in the dark as to what KPIs you should track to improve your LinkedIn marketing performance.

In a nutshell, the Top 10 LinkedIn KPI Metrics include:

1. Follower growth rate
2. Engagement rate
3. Video views
4. Number of post views
5. Impressions & reach
6. Followers demographics
7. Click-through rate
8. Conversion rate
9. LinkedIn page views
10. Cost per conversion

Frequently asked questions (FAQs)

How can I get more page views on my LinkedIn profile?

If you want to get more page views on your LinkedIn profile, you can do a few things. First, make sure that your profile is complete and up-to-date. Secondly, post interesting and engaging content on your profile. Finally, connect with as many other LinkedIn users as possible.

How can I increase my video views on LinkedIn?

If you want to increase your video views on LinkedIn, there are a few things you can do. First, make sure your videos are high quality and offer value to your audience.

Second, share your videos on your other social media channels and encourage your followers to watch them. Finally, use LinkedIn Ads to promote your videos to a wider audience.

By following these tips, you can boost your video views and get more exposure for your business.

What are some ways to promote my content that will help me grow my follower count?

There are a number of ways to promote your content and grow your follower count. You can share your content on social media platforms, forums, or websites.

You can also run ads or use other marketing strategies to reach new audiences. Whatever method you choose, ensure you provide quality content that will appeal to your target audience.

How can businesses improve their LinkedIn engagement rate?

The first thing to do is to make sure your LinkedIn profile is complete and up-to-date, as this will encourage people to connect with them.

Secondly, they can post regular updates and interact with other users on the site. Finally, they can use LinkedIn Ads to reach a wider audience.

What are some common reasons for low numbers of LinkedIn post views?

There are a number of reasons why your LinkedIn post views may be low. One reason could be that the user’s network is not very engaged on the platform.

Additionally, the content itself may not be well-suited for LinkedIn or may not be interesting to the user’s target audience.