Funnel.io was founded in 2014 by Fredrik Skantze and Per Made, the same individuals that are responsible for the Facebook advertising tool Qwaya.
Being no strangers to the advertising world, Fredrik and Per decided to take their ambition further from Qwaya to building a tool that enables marketers to automate their online marketing data from various platforms in real-time so they can more precisely analyze their marketing data.
At first, that included only visualizing the marketing data, but currently, Funnel.io has grown from just only visualizing data to gathering data from all of the various marketing channels, cleaning it up, and normalizing it so that it can be integrated easily into well-known business intelligence tools and reports for analysis.
This article will discuss everything you need to know about Funnel.io and what makes it so special.
Funnel.io Overview
Funnel.io is a cutting-edge marketing and advertising data collection platform for businesses of all sizes.
With the help of this powerful tool, you can gather information from various marketing and advertising channels such as Google Ads, Facebook Ads, Twitter Ads, and so on and connect it with your marketing transactions and goals.
The technology completely automates the procedure, doing away with the requirement for manual data entry or Excel-based data collection.
Marketing professionals can use Funnel.io to maximize the results of their advertising investments. Additionally, it simplifies organizing the data to speed up access and search.
The fact that Funnel.io is simple to use and implement is one of its best features.
How to Create a Data Studio Report Using Funnel.io?
Creating a data studio report using Funnel.io is actually quite easy to do. As such, it’s so easy that it is unbelievable. We will show you how to do it yourself in the following steps.
Log in to Data Studio.
The first thing to do is login into your data studio. Visit www.datastudio.google.com/ to get started.
Create a report
You should see “Create” on the left side of the dashboard. Click on it and select “Report” better still click on the huge + sign on “Blank Report” to create a report.
Add data sources
Next is to add your data sources. This is where you want to get your data from. It could be Facebook, Google, Twitter, or a combination of all three.
You can use Funnel.io connectors to connect to your data sources. When prompted for a data source, type funnel.io, and it should pop up under “Partner connectors” and select anyone you want.
You’d have to grant both Funnel.io and Google permission to access your data before you can import it into the data studio. Once that is done, you can edit your data as you see fit.
Add charts
Next, customize your report to see how it fits with different types of charts. Click on “Add a chart.” And select from the dropdown list the one you want.
There are pie charts, bar charts, time charts, geo charts, line charts, and so on. Pick the one you want to use.
Add filters
Filters are mostly used to streamline your data, that way, only the data you want is shown on your report.
To add a filter, go to the panel on the right, where you see “SETUP” and “ STYLE” Click on Setup and scroll down till you see “add a filter”, click on it and then input the parameters you want your filter to be made up off. That’s it.
Share your report
Sharing your report in Google data studio is as easy as ABC. You can download your report by clicking on “File” and then “Download” this downloads your report as a PDF, making it easier for you to share it.
Another way is to click on the “Share” button and share your report by adding the emails of the people you want to share it with.
And if you don’t have everyone’s email, you can easily create a link for the report. That way, anyone who clicks on the link is taken to the report.
See, easy peasy.
Funnel.io Pricing and Plans
Funnel.io have three pricing plans from which you can pick.
1. Essentials: This is the cheapest pricing plan Funnel.io offers at a whopping $399 per month if you choose to get an annual plan.
If you decide to pay monthly instead of an annual plan, you pay $479. This plan comes with:
- 230+ Core connectors available
- Prepare data with easy-to-use transformation
- Send data to visualization solutions and data warehouses
- 5 users
- Email support
- Data Explorer tool tip
- Contextual data model
- data history of up to two years
- And so on.
2. Plus: This plan comes at a whopping price of $999 monthly but is billed annually. Quite expensive, but it comes with:
- Everything in Essentials
- Custom connectors available
- Multiple workspaces
- Roles and permissions
- Unlimited users
- Email and premium chat support
- And even a Biannual success review.
3. Enterprise: This plan was created for big teams that need strong support, security, and enterprise scalability.
The price is $1,999 per month and billed annually. This Enterprise plan comes with:
- Everything in Plus and Essentials
- Enterprise Single Sign-On
- Setup accelerator
- Customer Success Partner
- Priority email and chat support
- Data region choice (EU or US)
- Priority assistance
- On-demand training
- And access to a customer success partner.
You can know more about their pricing by clicking here.
Funnel.io Integrations
Funnel.io has an amazing amount of data sources and integrations. 500+ integrations or connectors to be precise. These are some of them.
- AdWords
- Amazon Ads
- Facebook Ads
- Google Analytics
- TikTok
- Salesforce
- Adobe Analytics
- Google Search Console
- Youtube
- Mailchimp
- HubSpot
- Shopify
- And so much more.
You can even request a new custom connector and get a reply within 2 business days. And in 2 to 8 weeks of the initial request, the new data connector will be made available.
Though the platform requirements and your output validation will determine the precise timing.
Funnel.io Features and Benefits
Funnel.io’s key features and benefits are easy data collection, precise cost analysis, and a wide range of data-useful applications.
Easy Data Collection
The goal of funnel.io is to ensure that data collection is accurate while also making it simpler.
Over 400 marketing and advertising platforms are integrated with the system, including Bing Ads, Google Ads, Instagram Ads, Facebook Ads, LinkedIn, Twitter, and many more.
Data from these sites are automatically gathered by it, and users can quickly clean, map, and group it.
The entire data collection process is automated, saving time and eliminating mistakes that could have been made with a human spreadsheet.
Precise Cost Analysis
Funnel.io is also designed to assist you in precisely analyzing the costs associated with marketing and advertising expenditures.
With the help of the solution’s outstanding collection of data transformation tools, you can visualize spending data and gain valuable insights that are beneficial to your business.
Your decision-making process will become more informed as a result of the insights, and you can concentrate on the most crucial elements of your business because it also saves you time and effort.
Countless Ways to Make Data Useful
One of its most noteworthy features is that Funnel.io provides a wide range of data-useful options. After you gather marketing data, Funnel.io offers a wide range of alternatives for visualizing it.
Anywhere you want, such as in Google Sheets, Google Analytics, Google Data Studio, business intelligence, and data warehouse and API.
Funnel.io Recommended for
Funnel.io is for everyone. For the single freelancer trying their best to understand their marketing strategies to seasoned marketers helping business optimize their online efforts to even big brands as big as Coca-Cola.
Funnel.io has over 1,200 large clients, most of which are in the United States. They include Home Depot, Trivago, Skechers, Samsung, Vodafone, Logitech, Skyscanner, and SAS — Scandinavian Airlines.
With their features of having 500+ connectors, you can be certain that whatever data you want to connect is available.
Funnel.io Pros & Cons
Everything has its pros and cons even a tool as good as Funnel.io and we are going to weigh the pros and cons for you.
| Funnel.io Pros | Funnel.io Cons |
| Great interface. | Expensive. |
| No coding knowledge is required. | Most beneficial features are only available on the most expensive plan. |
| Unlimited Data Volume. | No White-label solution. |
| Custom Connectors. | |
| Historical Data of 2 Years. | |
| 500+ connectors. |
Funnel.io Ratings & Reviews
G2 Review
Funnel.io currently has 4.5 out of 5 stars on G2, and these reviews are from 105 users, with 74 people giving it a solid 5 stars. That’s amazing for Funnel.io
Capterra Review
Funnel.io currently has 4.7 out of 5 stars on Capterra, and these reviews are from 16 users.
PorterMetrics an Alternative to Funnel.io
Even though Funnel.io has amazing benefits, it might not be for everyone.
For starters, the price might be too expensive for many people, and as a result, not everyone will be able to use it even if they wanted to.
Or it could be their customer support not being readily available as much as you want. The reason is up to you; we also provide an alternative for you.
Luckily, there’s an alternative that everyone can access called PorteMetrics. PorterMetrics is an alternative budget-friendly business intelligence tool everyone can access and use.
PorterMetrics Overview
PorterMetrics assists agencies and small businesses in streamlining their marketing reporting with ease. PorterMetrics has a Zapier data visualization tool that allows you to send data from your regular apps whenever needed.
PorterMetrics is designed to make automated reporting possible for any marketer without prior knowledge of Google Data Studio or coding. it’s that easy.
You can easily track the effectiveness of your marketing channels, advertisements, and stores in one location.
Any report template in Data Studio can be customized with your own fonts, colors, logos, and icons to appear more like your own reporting tool than Data Studio.
Your reports can be shared in many ways, such as by scheduling email delivery, sharing links, embedding them on any website, and even turning them into PDFs.
PorterMetric’s goal since its inception has always been to help businesses worldwide achieve new heights and success in their sector.
PorterMetrics Pricing and Plans
PorterMetrics’ pricing plans are so unbelievably budget-friendly. Unlike Funnel.io’s very steep price, even at its cheapest, PorterMetrics’ monthly plan is so cheap that it costs a family-size pizza on the weekend.
It’s that budget-friendly. PorterMetrics has three payment plans.
Solo: This plan comes with unlimited users, 1 connector, and any additional connectors at an extra $15 per connector and costs only $15 per month or $150 per year.
And if you choose the annual plan, you get 2 months off, free custom reporting services, 10+ data studio report templates, a free Google Business Profile and so much more.
Teams: This plan comes with unlimited users, 5 connectors and any additional connectors at $6 per extra connector, custom reports, and 10 Google My Business locations connections, and all this cost $30 per month or $300 per year.
You also get 2 months off, free custom reporting services, 10+ data studio report templates, a free Google Business Profile, and more when you choose the annual plan.
Agencies: This plan comes with unlimited users, 20 connectors and any additional connectors at $4 per extra connector, custom reports, 100 Google My Business locations connections, and all this cost $80 per month or $800 per year.
You also get 2 months off, free custom reporting services, 10+ data studio report templates, a free Google Business Profile, and more when you choose the annual plan.
Custom: You can also schedule a custom monthly or annual price that perfectly fits your needs.
PorterMetrics Integration
PorteMetrics has access to up to 80+ connectors that you can integrate your data. Some of the connectors are
- Facebook Insights
- Facebook Competitors
- LinkedIn Pages
- Twitter Analytics/Ads
- Google Analytics
- Google Business profile
- Mailchimp
- Shopify
- Woocommerce
- TikTok
- Amazon seller central
- Hubspot
- Google Ads
- And so much more.
PorterMetrics Features and Benefits
PorterMetrics has some features that make data collection and reporting easier for you.
White-label Dashboard: The reports (and templates) in Google Data Studio can be customized so that you can add your client’s or team’s branding, giving it a professional look.
Key Performance Indicators: You can add or combine more than 600 metrics and dimensions to your report to examine your data following your KPIs.
- You can Create custom metrics.
- Custom metrics such as CPA and engagement rate are included.
- There are both standard and custom modifications available.
- The amount spent can be converted into 5+ different currencies.
Data Analysis: The features help analyze stored raw data from any source and convert them into useful, easy-to-understand reports.
Unlimited support: PorterMetrics provides the best customer support in the business. They are available 24/7 to sort out any challenges.
You can phone us to schedule a call or use our chat to troubleshoot. We will also gladly offer you free help in creating your report.
PorterMetrics Recommended for
One major advantage PorterMetrics has over Funnel.io and any Business Intelligence tool out there is its generic and easy-to-use platform.
Anyone, and I mean anyone, can log on to www.portermetrics.com today and, before the end of the day, know how to use it to streamline their marketing efforts.
If you want to understand your ads effort, be it Google Ads or Facebook ads, or even know how great your online presence is on social media, PorterMetrics is for you.
You can also use Porter Metrics to check out your online store progress, such as Shopify, Woocommerce, and Google My Business profile.
PorterMetrics is designed with one purpose; to make it easier for the average person to understand their marketing efforts and optimize them for better success.
PorterMetrics Pros & Cons
| PorterMetrics Pros | PorterMetrics Cons |
| Great interface. | Not enough connectors. |
| No coding knowledge is required. | |
| White-label Customizable Dashboard | |
| Data Management. | |
| Reporting/Analytics. | |
| Great Customer Service. | |
| Very Budget-Friendly. |
PorterMetrics Ratings & Reviews
G2 Review
PorterMetrics currently has 4.3 out of 5 stars on G2; that’s good for PorterMetrics.
Capterra Review
Funnel.io currently has 4.3 out of 5 stars on Capterra.
Conclusion
Funnel.io is good and has its perks like its numerous connectors no doubt. If you can pay the steep price requested by Funnel.io, then go ahead.
But if you think that money could be well spent on other aspects of your business instead on just one platform, then PorterMetrics is the best option.
Frequently Asked Questions
Can I get a free trial with Funnel.io?
Yes, you can. Funnel.io can set up a trial subscription for you to highlight their benefits. Just contact them, and they’ll get you up and running quickly.
How much does Funnel.io cost?
Funnel.io has three price plans. The cheapest, which is known as Essentials, costs $399. Plus cost $999, and Enterprise costs $1,999. All the prices are billed annually and/or per month.
How many connectors does Funnel.io have?
Funnel.io have 500+ connectors.
Does PorterMetrics offer free templates?
Yes, PorterMetrics offers you up to 80+ free templates for you to use to create a stunning report.
What distinguishes Core Connectors from Custom Connectors?
With the help of Funnel’s Core Connectors, you can instantly connect to more than 230 marketing platforms and apps.
Custom connectors are built on request and are maintained by Funnel’s data team. This option is available only in their Plus and Enterprise plans.
