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Facebook Ads Progress reporting report template for Looker Studio

Get the actual Facebook Ads Progress reporting report template used by Porter to monitor your Marketing performance.
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Creator

Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

+40,000 marketers have downloaded our dashboards

Template setup

Copy-paste the same dashboards that other teams and agencies use to monitor their Marketing performance

Facebook Ads Progress reporting report template overview

With this performance monitoring template on Looker Studio, you can monitor specific metrics such as page load time, conversion rate, and bounce rate. Break down the data by device type, geographic location, and browser to gain deeper insights. Share the data with your teams or clients via PDF, link, or email to influence decision-making. Answer important questions like “Which marketing campaign had the highest conversion rate?” or “How does performance vary across different regions?”.

Suggested data sources

Use cases

Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available fields.

Metrics

Conversion metrics

– Conversion rate
– Cost per acquisition (CPA)
– Return on investment (ROI)

Engagement metrics

– Social media followers
– Website traffic
– Average session duration

Visibility metrics

– Website traffic
– Social media followers
– Search engine ranking

Dimensions

Campaign

– Audience segmentation
– Channel performance
– ROI measurement

Audience

– Demographic breakdown
– Psychographic breakdown
– Behavioral breakdown

Time

By hour, day, week, month, quarter, or year

Features

100% custom charts

White-label

Custom metrics​

All-time historical data

Schedule email alerts​

Filters

Interactive

Goals​

Data blending

FAQs

A progress reporting report should include metrics on visibility, such as impressions and reach, engagement metrics like clicks and interactions, and conversion metrics like conversions and sales. To provide a detailed analysis, the data should be segmented by campaign, channel, audience, content, objective, and date. For example, one can analyze the visibility metrics of a specific Facebook campaign targeting the millennial audience during the first week of July to understand the effectiveness of the content in reaching the intended audience.
To analyze progress reporting data, the following steps should be followed: 1) Choose visibility, engagement, and conversion metrics. For visibility, track impressions and reach. For engagement, measure click-through rates and time spent on content. For conversions, consider lead generation and purchase rates. 2) Add context by comparing against costs, date range, goals, rates, and benchmarks. For example, compare the cost per impression to industry averages, or track conversion rates for different time periods to identify trends. 3) Segment data by campaign, channel, audience, content, objective, and date. For instance, analyze the engagement metrics for a specific social media campaign aimed at a particular audience segment. Compare the results to objectives set for that campaign. By following this framework, the progress reporting report will provide valuable insights into the visibility, engagement, and conversion aspects of the analyzed data.
To build a Facebook Ads Progress reporting dashboard, 1) connect your Facebook Ads account and any other relevant data sources. 2) Choose metrics such as click-through rates, conversion rates, and cost per click to monitor performance. 3) Segment your data by campaign, channel, audience, product, customer content, objective, and date for a comprehensive view. 4) Add filters or buttons for interactivity, such as filtering by date range or campaign type. 5) Share your dashboard via PDF, scheduled emails, or links for easy access and review.

A Facebook Ads Progress reporting dashboard is a visual tool that tracks and displays the performance and effectiveness of Facebook ad campaigns. It is significant for businesses as it provides insights into ad performance, helping to optimize marketing strategies. Tools like Looker Studio are commonly used to create these dashboards, which typically include key elements like ad spend, click-through rates, impressions, and conversions. Real-time data monitoring is crucial as it allows for immediate adjustments to improve campaign performance. For learning how to create a marketing dashboard using Looker Studio, visit our YouTube channel: https://www.youtube.com/@porter.metrics.

Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps:

Before downloading your report choose the date range you want to visualize on your report.
Click on the “File” menu at the top left corner of the screen.

Select “Download as” from the drop-down menu and choose “PDF.”

You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report.

Click on “Download” to save the report on your device.