This article will compare Adverity and Datorama to determine the best marketing reporting tool. We will look at their prices, data connectors and integrations, destinations, support, and data security.
To begin with, let’s take a quick look at the BI tools.
Adverity Overview
Adverity is a marketing analytics tool that helps data analysts and digital marketers turn their business data into easy-to-understand dashboards and insights.
It automates data management and integration from multiple sources, so you don’t have to worry about errors or spreadsheets.
You can use Adverity’s extensive library of data connectors and features to pull, analyze data, and distribute it across various data destinations like a data warehouse.
Adverity helps you get the most out of your datasets. It makes it easier to see what is going on with your data by giving you better data visualization using customizable dashboards.
You can use this to speed up your marketing reports and ensure everyone can use the data. Adverity can also provide actionable insights to plan for the future by predicting what will happen.
Datorama Overview
Datorama (now known as Marketing Cloud Intelligence) is a cloud-based Business Intelligence Tool created by Salesforce.
Instead of sifting through complex data, Datorama provides marketers with an easy way to access data and create custom reports to better understand marketing performance across multiple marketing and advertising platforms.
This tool provides visual analytics, calculation functionality, and key performance indicators. Most importantly, it helps users save time by gathering data from multiple data sources and displaying it all in one place.
Ideal For
Adverity is ideal for agencies and large enterprises because it has many features, including data connectors and integrations, that make it easy to get all your data in one place.
It also has predictive insights, which can help you plan for the future. Datorama is ideal for businesses that want easy access to their data.
It has many features, including data visualization, business intelligence, and significant data capabilities. We’ll look at these tools side by side based on the following areas:
- Data Connectors
- Data Destinations
- Security & Reliability
- Pricing
- Reviews.
Adverity vs. Datorama: Data Connectors
Adverity offers 200+ integrations and the ability to build custom integrations for any data source. At the same time, Datorama claims to provide over 1000 AI-powered connectors that integrate with any type of data source.
Adverity Integrations
The following are some of the most used integrations on Adverity:
- Amazon
- Facebook Ads
- Instagram Ads
- Google Ads
- LinkedIn Ads
- Shopify
- Nielsen DAR
- Twitch
- Twitter Ads
- Teads Ads Manager
- TikTok Ads
- Do check out Adverity’s integration page for more details.
Datorama Connectors
Some of Datorama data connectors include:
- Google Ads
- Google Analytics
- YouTube
- Facebook Ads
Adverity vs. Datorama: Data Destinations
Adverity can send data to 20+ destinations, including Tableau, Looker, and Google Sheets, while Datorama can send data to 50+ destinations, including Salesforce, Mixpanel, and Domo.
Adverity vs. Datorama: Security & Reliability
Both Adverity and Datorama offer a high level of security and reliability. Adverity is ISO/IEC 27001 certified, Datorama uses 256-bit AES encryption, and the data is backed up regularly.
Adverity vs. Datorama: Pricing
1. Quick Start
Pricing: Free
2. Premium
Pricing: Starting from €1,500/month
3. Enterprise
Pricing: Custom
For more pricing information, kindly check out the Adverity pricing page.
Datorama does not offer a free trial or a free version of their software. You won’t find pricing information on their website; you must contact sales.
Adverity vs. Datorama: Reviews
Finally, look at the reviews for Adverity and Datorama across different platforms.
G2
Adverity rating is 4.5/5 stars with 180 reviews.
Datorama’s rating is 4.2/5 stars with 102 reviews.
Capterra:
Adverity: 4.5 stars (74 reviews)
Datorama: 4.4 stars (22 reviews)
TrustRadius
Adverity: 10 out of 10
Datorama: 7.4 out of 10
Which Reporting Tool is Best for You?
When choosing a reporting tool, it’s essential to consider your needs and budget. Adverity and Datorama are great marketing reporting tools that can help you make better decisions for your business.
They both offer a wide range of features, integrations, and destinations. However, Adverity is better suited for agencies because it has more features and integrations.
If you’re looking for an easy way to access your data, then Datorama is the better choice. However, if you’re looking for a more comprehensive tool, Porter Metrics is the better choice.
Porter Metrics — An alternative to Adverity & Datorama
Porter Metrics is the perfect solution if you’re looking for a way to keep track of all your marketing data. You can easily connect to Google Analytics, Facebook Ads, and Google Ads – in one place, without writing a single line of code.
If you’re not sure about investing just yet, no problem! Porter Metrics offers a free 14-day trial period so team members can take it for a test drive before deciding on a paid plan.
At Porter Metrics, we offer tools to help businesses reach their potential growth. With our performance tracking of marketing channels, social media outreach, and improved Google ranking and lead generation, your business will be better off than ever.
Request a free report today and see how we can make a difference.
Why choose Porter Metrics?
- Most accessible to Use: Porter Metrics is the most user-friendly and easy-to-use marketing reporting software. Using our drag-and-drop interface, you can create and automate insightful marketing reports without any coding knowledge.
- Best Support: To help you with whatever you need, we provide world-class assistance 24 hours a day, seven days a week. Our live chat is quick, and our answers are helpful; in addition, we have a dedicated team that will assist you in setting up, migrating, or replicating your reports for free.
- Best Value for Money: The Basic plan only costs $15 per month and has everything you need to start.
- Tutorials and Guides: We have a wealth of tutorials and guides related to Google Data Studio so that you can make the most out of your marketing data.
With so many features, Porter is the natural choice when searching for an alternative to Adverity and Datorama.
How To Migrate from Adverity to Porter Metrics
Are you looking for an actual Adverity alternative? Porter Metrics is your best bet. Not only does it offer everything required to get started with tracking marketing data, but it’s also easier to use than its competitors.
Plus, you’ll receive top-notch support and great value for your investment. This guide will show you how easy it is to migrate from Adverity to Porter Metrics.
Step One: Creating a New Report in Porter Metrics
Visit portermetrics.com and click on the “Make a Report” button,
Step Two: Selecting your Provider
We use Google Analytics for this tutorial, but you can select any provider from the list. Simply choose “Google Analytics.”
Step 3: Enter your Google Analytics Credentials: In the next step, you’ll need to provide your Google Analytics credentials. This includes your User ID, Property ID, and View ID. Continue to Step 4 after completing all the necessary data input.
Step 4: Select a Data View: In this step, you’ll need to choose a data view. This example will use the “All Web Site Data” view. So pick it from the list and click on the “Next” button.
Step 5: Choose Your Date Range and Filters: In this step, you must choose the date range and filters you wish to track. For our example, we’ll use the last seven days. So fill in 7 for “Day Filter” and leave all other boxes empty by clicking on the “Next” button. Then click on the “Next” button.
In Step 6, review your Settings and click “Finish” when you’re done: You’ll be given a summary of what you’ve selected. If it all looks good, move on to the next step by clicking the “Finish” button.
Step 7: Name Your Report and Click on “Accept”: In this step, choose a name for your report. For example’s sake, we will use “Google Analytics.” So after you have entered “Google Analytics” in the provided field, click on the green button that says “Save.”
That’s all there is to it! You’ve migrated from Adverity to Porter Metrics. Please contact our world-class support team if you require assistance. We’re here 24 hours a day, seven days a week, so don’t hesitate to contact us.
How To Migrate from Datorama to Porter Metrics
Our process of migrating from Datorama to Porter Metrics is similar to the one mentioned above. Also, we can assist you further by helping you move your data at no cost. Our team will transfer your data over securely and efficiently with only a handful of clicks.
If you’re interested in getting started, create an account and request a free report on our website. Once that’s done, one of our staff members will reach out to guide you through the procedure.
The Bottom Line
So, your best marketing reporting tool will depend on your needs and budget. Adverity is more expensive than Datorama, but it comes with more integrations and destinations.
However, Porter Metrics offers excellent value for money and is easier to use than Adverity and Datorama. Plus, you’ll receive top-notch support from our team.
If you’re interested in getting started with Porter Metrics, create an account and request a free report on our website.
Once that’s done, one of our staff members will reach out to guide you through the procedure if you need to migrate data.
So what are you waiting for? Start using Porter Metrics immediately and discover why it’s the ideal business intelligence software for marketing reporting.
