1. Home
  2. »
  3. Marketing Reporting and Analytics Comparisons and Review
  4. »
  5. Top 5 Owox BI Alternatives & Competitors: An Unbiased List for 2023

Top 5 Owox BI Alternatives & Competitors: An Unbiased List for 2023

We'll cover

Owox BI is a popular business intelligence software that allows businesses to collect, prepare, and analyze data quickly. However, as with any software, there may be times when Owox BI doesn’t quite fit the needs of your business.

This article will discuss five alternatives to Owox BI; Porter Metrics, Hevo Data, Dataddo, Whatagraph, Pathmatics, and more. Let’s get started!

Owox BI

Owox BI Dashboard

Owox BI is a No-code digital data analysis platform that allows businesses to simplify data management and reporting. It is a Business Intelligence tool that quickly collects, prepares, and analyzes all your data. Owox BI offers a couple of products, including;

  1. Owox Pipeline

Automatically collect and blend data from multiple sources.

2. Owox Smart Data

Get ready-made marketing reports without the help of analysts, developers, or SQL knowledge

3. Google Sheets ↔ BigQuery

Upload any data from Google Sheets to BigQuery cloud storage and use it in your reports with the free Owox BI BigQuery Reports add-on.

Owox BI Pricing

OWOX plans and pricing

Owox BI pricing plans will only pay for the number of data sources.

  • Start Plan: This plan is free, offers one data source, and allows you to import Cost data to Google Analytics.
  • Marketing Data Plan: This plan starts at $55 per month.
  • Reports & Attribution Plan: This plan starts at $970 per month.
  • Enterprise Plan: This plan offers Advanced Analytics and tailored solutions for data-intensive companies. You’ll contact Owox specialists, who will set up custom integrations and a marketing data model unifying all aspects of your business at a custom price.

Owox BI Integrations

Owox BI offers data integration from over 135 connectors including but not limited to:

  • Google Big Query
  • Google Sheets
  • Amazon Redshift
  • Amazon S3
  • MySQL
  • Hubspot
  • salesforce
  • Github
  • Klaviyo
  • Recharge
  • Bold
  • Facebook Ads
  • Google Ads
  • Google Analytics
  • TikTok
  • Kno Commerce
  • Amazon Seller Central
  • Postscript
  • Pinterest
  • Snapchat

Owox BI’s Key Features

  • No-code data integration: Owox BI offers no-code data integration, meaning you don’t need coding skills to connect your data sources. Owox BI has pre-built integrations with popular marketing platforms such as Google Analytics, Facebook Ads, and Microsoft Advertising.
  • Owox BI Pipeline: The Owox BI Pipeline is a data processing tool that allows you to clean, transform, and prepare your data for analysis.
  • Data visualization: Owox BI offers a variety of data visualization options to help you better understand your data. Owox BI’s data visualization options include; charts, tables, maps, and Funnels.
  • Custom reports: Owox BI allows you to create custom reports to get the specific data you need. Owox BI’s custom reports are interactive, and users can share them with others.
  • Data Blending
  • Cross-Channel Reports

Owox BI Pros & Cons

Pros:

  • No-code data integration
  • Owox BI Pipeline
  • Data visualization
  • Custom reports
  • Data Blending

Cons:

Owox BI’s pricing may be a bit high for some businesses.

Who Is Owox BI Recommended For?

Owox BI software is an excellent tool for businesses that need a no-code data integration to visualize data, evaluate email marketing efforts, and create custom all-in-one reports.

For marketing analysts, digital agencies, and small to medium enterprises, Owox BI is an all-in-one solution that may help them satisfy their business intelligence needs and blend data across channels.

It is a good choice for businesses that want to get started with data analytics, data processing, and automated marketing reports. Now that we’ve discussed Owox BI let’s move on to the first alternative, Porter Metrics.

Porter Metrics

Actual Owox BI Alternatives:: Porter Metrics

Porter Metrics is a business intelligence tool that helps businesses collect, prepare, and analyze marketing strategies. Porter Metrics offers no-code data integration, commonly referred to as the Zapier for data reporting.

Porter Metrics Pricing

Porter Metrics offers a 14-day free trial with a free forever plan.

Actual Owox BI Alternatives:: Porter Metrics pricing

The free plan includes a 14-day free trial for all Porter Connectors, a Facebook Competitors connector lifetime free deal, and 80+ free Google Data Studio templates you can use immediately.

 After the trial, there are three paid plans:

Actual Owox BI Alternatives:: Porter Metrics pricing
  • Solo: This plan costs $15 per month or $150 per year and includes one connection and unlimited users.
  • Teams: This costs $30 per month or $300 per year. It has up to 5 connections, limitless users, 10 Google My Business Locations connections, and an extra connection for just $6 monthly.
  • Agencies: This package costs $80 per month / $800 per year. It has up to 20 connections, unrestricted users, and 10 Google My Business Location connections.
  • Custom: Depending on your requirements and the accounts you wish to connect with this custom plan, you may pick a Monthly or Annual price plan.

Porter Metrics Integration

Actual Owox BI Alternatives: Porter Metrics Integration

The integrations and Connectors available on Porter Metrics include:

  • Google Business Profile (Google My Business)
  • Google BigQuery
  • WooCommerce
  • Instagram Insights
  • Linkedin ads
  • Linkedin Pages
  • Hubspot
  • Shopify
  • Google Sheets
  • Facebook – Instagram Ads
  • Facebook Public Data
  • Facebook Insights
  • Twitter Ads
  • Twitter Analytics
  • Tik-Tok Ads

Porter Metrics Key Features

Porter Metrics offers the following features.

  • No-code data integration: Porter Metrics offers no-code data integration, meaning you don’t need coding skills to connect your data sources. Porter Metrics has pre-built integrations with popular marketing platforms such as Facebook Ads and Microsoft Advertising.
  • Data visualization: Porter Metrics offers a variety of data visualization options to help you better understand your data. Porter Metrics’ data visualization options include; charts, tables, maps, and Funnels.
  • Custom reports: Porter Metrics allows you to create custom reports to get all the necessary data you need. Porter Metric’s custom reports are interactive, and users can share them with others.
  • Report scheduling: Porter Metrics allows you to schedule your reports to receive them daily automatically, weekly, or monthly.
  • CRM & Email Marketing Integration: The CRM & Emarketing Integration feature allows you to connect your Porter Metrics account with your CRM or email marketing platform

Other features include;

  • Analytics Dashboard
  • Data Management
  • Ecommerce Tracking
  • Google Analytics Integration
  • A/B Testing
  • Social media analytics
  • Funnel Analysis
  • White-label reports
  • Live chat support for everyone
  • Multi-Touch Attribution

Who is Porter Metrics Recommended For?

For business people and internet marketers, Porter Metrics is a good choice. It’s an excellent option for organizations looking to get started with data analytics without having the time or resources to invest in a more complicated solution.

Porter Metrics Pros & Cons

Pros:

  • No-code data pipeline
  • Highly intuitive interface
  • Offers a free plan
  • Unlimited data warehouse and data sources
  • Doesn’t waste time processing data
  • Fast and reliable reporting
  • Free for starters
  • Integrates with 100+ data sources

Cons:

  • Limited integrations with SaaS applications.

Porter Metrics vs. Owox BI

Porter Metrics and Owox BI are business intelligence tools offering marketing reporting and data analytics. Both tools have a free plan; however, Owox BI’s free plan is more limited.

Owox BI offers more integrations than Porter Metrics, but Porter Metrics is ideal for eCommerce stores and small businesses.

Whatagraph

Actual Owox BI Alternatives: Whatagraph

Whatagraph is a marketing analysis tool that helps businesses push manual data, analyze, and generate automated reports. It extracts, transforms, and loads data from multiple sources into one place for easy analysis.

Whatagraph Pricing

Actual Owox BI Alternatives: Whatagraph Pricing

Whatagraph offers a 7-day free trial along with three plans:

  1. Professional: $199 per month, 25 data sources, five users, 40+ integrations, pre-made templates, unlimited reports, unlimited historical data, and 30 minutes kickoff session.
  2. Premium: $299 per month, 50 data sources, ten users, 40+ integrations, pre-made templates, unlimited reports, unlimited historical data, and a 1-hour onboarding session.
  3. Custom: 100+ data sources, unlimited users, 40+ integrations, pre-made templates, unlimited reports, unlimited historical data, and multiple 1-hour onboarding sessions.

Whatagraph Integrations

Whatagraph offers 40+ integrations. Some of the popular integrations include:

  • Google Ads
  • Google BigQuery
  • Facebook Ads
  • Facebook Insights
  • Microsoft Ads
  • LinkedIn
  • LinkedIn Pages
  • Instagram Ads
  • Instagram Insights
  • Twitter Ads
  • YouTube
  • Pinterest Ads
  • Pinterest Organic
  • Snapchat Ads
  • Google Sheets
  • Search Ads 360
  • Google Search Console
  • Google My Business

Whatagraph Features

  • Efficient data collection: Whatagraph quickly collects data from multiple sources and loads it into one place for easy analysis.
  • Pre-made templates: Whatagraph offers pre-made templates to help you get started with your reports.
  • Unlimited historical data: With Whatagraph, you have access to unlimited historical data so you can track your progress over time
  • 40+ data connectors: Whatagraph offers 40+ data connectors to help you collect data from all your marketing channels.
  • Analyze users sessions 
  • Monitor multiple campaigns and marketing data simultaneously
  • Customize your reports with your client’s brand colors, using their logo and custom domains. 

Whatagraph vs. Owox BI

Whatagraph is ideal for businesses that want to collect, analyze their data quickly, and improve their business success by reducing time on their daily marketing analytics routine.

At the same time, Owox BI is a good choice for businesses looking for more integrations and customizations. With a starting price of $199, Whatagraph is not as affordable as Owox BI and might not be suitable for all businesses.

Dataddo

Actual Whatagraph Alternatives: Dataddo dashboard

Dataddo is a chief analytical tool that helps you connect analytics tools to BI apps and storage.

It gathers data from various platforms and digital marketing channels to create automated reports and help businesses improve marketing strategies.

Dataddo Pricing

Dataddo has two pricing plans.

Actual Whatagraph Alternatives: Dataddo pricing
  1. Standard: Starts at $35 per month
  2. Business: Custom pricing

Dataddo Integrations

Dataddo has the following data connectors:

  • Salesforce
  • Google Ad Manager
  • Google Analytics
  • Microsoft Advertising
  • Bing Ads
  • Facebook Ads
  • Instagram Ads
  • LinkedIn Ads
  • MailChimp
  • Hubspot
  • Youtube Ads

Dataddo Features

  • Custom reports
  • Custom user administration
  • White-label reports
  • Data blending
  • Customizable dashboards
  • Historical Data
  • Data management
  • ETL process automation

Dataddo vs. Owox BI

Dataddo is one of the most popular tools in the industry. It is fast-growing and used by many big companies and enterprises.

It is a good alternative to Owox BI for businesses looking for more integrations and customizations.

Overall, Dataddo provides you with more features and connectivity options than Owox BI, making it an Top Owox BI alternative.

Hevo Data

Actual Owox BI Alternatives: Hevo Data

Hevo Data is a marketing analytics platform that helps companies automate their reporting process. It loads all the data from over 100 sources into a data warehouse and creates convenient reports to help businesses make more informed decisions.

Hevo Data Pricing

Actual Owox BI Alternatives: Hevo Data Pricing

Hevo Data has a 14-day free trial and three pricing plans;

  • Free Plan
  • Starter Plan
  • Business Plan

Hevo Data Integrations

Hevo Data integrates with 100+ applications, including

  • Google BigQuery
  • Google Ads
  • Microsoft Advertising
  • Bing Ads
  • Facebook Ads
  • LinkedIn Ads

Hevo Data Features

Some of the Features of Hevo are:

  • Customizable dashboards
  • White-labeled reports
  • Historical Data
  • Data management
  • Quick Data Transformation
  • ETL process automation

Hevo Data vs. Owox BI

Hevo Data is an Owox BI alternative for data-oriented marketers looking for a great tool that offers real-time data analytics.

It also offers a flexible pricing plan to help make crucial decisions regarding their budget spending, marketing performance, and ad campaigns.

Pathmatics

Actual Owox BI Alternatives: Pathmatics

Pathmatics takes marketing data from all over the world and turns it into valuable insights. It prides itself on being the world’s largest marketing intelligence platform.

It has a database of over 100 million digital ad impressions and can provide insights into marketing campaigns and social media analytics.

Pathmatics provides a marketing analytics platform that helps top agencies, brands, and publishers make smart decisions and understand how digital advertising works on Facebook, Instagram, YouTube, display, mobile, and video.

Pathmatics Pricing

Actual Owox BI Alternatives: Pathmatics Pricing

Pathmatics do not provide pricing information on its site. And instead, it offers three packages- Explorer, Connect, and Custom – whose prices are only available upon request.

You’ll have to get a quote for each package you’re interested in to compare them before committing to one.

Pathmatics Integrations

Actual Owox BI Alternatives: Pathmatics Integrations

Pathmatics offers the following integrations:

  • Salesforce
  • Google Ad Manager
  • Google Analytics
  • Microsoft Advertising
  • Bing Ads
  • Facebook Ads
  • Instagram Ads
  • LinkedIn Ads
  • MailChimp
  • Hubspot
  • Youtube Ads

Pathmatics Key Features

Pathmatics provides the following key features:

  • Channel attribution
  • Digital ad spend analysis
  • Benchmarking
  • Competitive intelligence
  • Real-time data reports

Pathmatics vs. Owox BI

Pathmatics is a good Owox BI alternative for businesses looking for more in-depth insights into their marketing and advertising campaigns. However, it is more expensive than Owox BI and does not offer a free trial.

Conclusion

Owox BI is an excellent tool for small businesses as it is easy to use and has a low price point. It also integrates with many other tools, simplifying data management and reporting.

Porter Metrics is a good option if you are looking for an Top Owox BI alternative. You can automate your reports using Porter Metrics by integrating your data from all your data sources to Google Data Studio for just a few dollars per month.

Start your journey to automating your reports by generating a free report with Porter in minutes. As a bonus, Porter offers a free trial and a fair pricing plan, so there’s no excuse not to give it a shot.

If you are having difficulty creating a report, you can schedule an appointment with Porter to create one for you.

We hope this article has helped you understand the options available and given you the information you need to make an informed decision about which marketing reporting software is right for you. 

Meet the author

Picture of Juan Bello

Juan Bello

Juan Bello the co-founder and CEO of Porter Metrics, is a dedicated marketer who founded the company to help marketers make faster, data-driven decisions without the need for developers or wasting time and money⁠. He has a focus on helping marketing agencies and SMB marketing teams centralize and visualize their data on Looker Studio and Google Sheets without coding or complex setups.

Automate your marketing reporting in Looker Studio

no credit card required.