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Copy a template that combines multiple data sources
A website dashboard is an interface tool that consolidates data from multiple sources (e.g., Google Analytics, Search Console, server logs) to track and display key performance indicators (KPIs) (e.g. page views, bounce rate, session duration), enabling teams to monitor website performance and create presentations for stakeholders.
Website dashboards are typically built using flexible tools like Google Looker Studio, Power BI, Google Sheets, or platform-specific solutions to enable high customization and integration of multiple data sources.
An actionable website dashboard balances context and specificity based on the audience (executives, managers, and analysts) and their use cases.
Executive dashboards for CTOs, CEOs, and clients show the website's impact on business goals. Reviewed weekly, monthly, or quarterly, they include:
Manager dashboards have cross-source views with drill-downs to see performance by page, region, device, and traffic source. They help align teams, define tactics, and include:
Operational dashboards for analysts and web managers have granular, customizable KPIs to solve technical issues. Monitored hourly, daily, or weekly, they cover:
Operational website dashboards are highly customized, built in flexible tools like Google Sheets or Looker Studio to enable data cleaning, blending, annotations, and integrating multiple sources.
To build a website dashboard, connect your data sources, choose a template on Looker Studio or Sheets, build your queries by selecting metrics and dimensions, choose charts to visualize your data, customize the dashboard, design and share via link, PDF or email.
Here’s the breakdown:
Define and connect the data sources to bring to your dashboard. Common sources are Google Analytics for web analytics, Search Console for SEO data, and server logs for performance metrics.
To connect your data sources, go to portermetrics.com, choose the data sources to bring to your dashboard.
You can follow these tutorials on connecting your data:
Choose from dozens of website dashboard templates in Google Sheets or Looker Studio, designed for use cases like traffic monitoring, SEO performance, and user engagement.
Learn to copy Looker Studio templates.
While templates are the starting point. Make them specific for your business or agency. Map your specific metrics, especially custom events, user data, and all the fields and metrics that you define as "goals" and "conversions".
Depending on your reporting tool—Google Sheets or Google Looker Studio, pick any of the dozens of templates created by our team and customers to solve your website reporting use cases, such as traffic monitoring, SEO performance, and user engagement.
Once your dashboard template is downloaded, you may 1)modify it or 2) create a blank page to build it from scratch. Whatever the case, setting up a query always follows these steps:
You can follow these tutorials on adding data to your dashboards
To make your website dashboards truly white-label you can add logos, colors, fonts, and styling to mirror your brand.
Follow these tutorials to design your website dashboards:
Share your website dashboards via links, PDF, schedule emails, and control permissions.
Website dashboards should include a mix of traffic, engagement, conversion, and performance metrics and KPIs to fully understand the performance of the website towards business goals. They include:
Website traffic KPIs measure the flow of visitors to the site:
Performance KPIs compare your website's technical efficiency, including:
Effectiveness KPIs compare the input with the output from one stage to another
To analyze these website KPIs, segment them by: