Best Free Website Analytics Report Templates for Looker Studio (2026)

Free, white-label website analytics report templates for Google Looker Studio. Track sessions, traffic sources, bounce rate, conversions, and user behavior from Google Analytics 4. Built and curated by our team, used by +10,000 marketing teams and agencies.

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Last updated: April 2026

What is a website analytics dashboard on Looker Studio?

A website analytics dashboard on Looker Studio is a visual report that connects to Google Analytics 4 and displays your website’s traffic, user behavior, and conversion data in real time. Instead of navigating GA4’s interface, you get a customizable overview with the exact metrics your team needs.

Connect GA4 in minutes: With Porter Metrics connectors, pull your Google Analytics 4 data into Looker Studio and start tracking website performance right away.

Why use a website analytics dashboard on Looker Studio?

monitoring

Real-time traffic monitoring

See sessions, users, and pageviews as they happen. Our GA4 template shows traffic trends, top pages, and source/medium breakdowns in one view.

conversion_path

Conversion tracking

Track goals, e-commerce transactions, and conversion rates by channel. Use our acquisition template to see which sources drive the most revenue.

schedule_send

Automated reporting

Stop pulling data manually. Schedule automated reports to stakeholders via email, PDF, or shared dashboard links.

devices

Cross-device analysis

Compare mobile vs. desktop performance, track user journeys across devices, and identify where visitors drop off with custom visualizations.

How to build a website analytics dashboard on Looker Studio

1

Connect Google Analytics 4

Go to portermetrics.com and connect your GA4 property to Looker Studio. Follow our GA4 connection tutorial.

2

Choose a website template

Browse our website template gallery and pick one for your use case. Learn how to copy a Looker Studio template.

3

Customize your metrics

Add sessions, users, bounce rate, conversion rate, and revenue. Use calculated fields for custom KPIs and filters for page-level analysis.

4

Design your dashboard

Add your branding and structure pages by traffic type, funnel stage, or content section. Follow our design tutorial.

5

Share and automate

Share via link, PDF, or schedule automated email delivery to your team.

Connect GA4 to Looker Studio

Connect Google Analytics 4 to Looker Studio (2026)

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Key metrics and KPIs for a website analytics dashboard

Traffic

  • Sessions — total website visits
  • Users — unique visitors
  • Pageviews — total pages viewed
  • Pages per session — depth of engagement

Engagement

  • Bounce rate — single-page visit percentage
  • Avg. session duration — time on site
  • Engagement rate — GA4 engaged sessions
  • Scroll depth — content consumption

Conversion

  • Conversion rate — visitors completing goals
  • Transactions — e-commerce purchases
  • Revenue — total sales value
  • AOV — average order value

Acquisition

  • Source / medium — where traffic comes from
  • Organic vs. paid — channel split
  • Landing pages — entry point performance
  • Referrals — external site traffic

Start tracking your website performance today

Connect Google Analytics 4 in minutes. Choose from 33 free website analytics templates on Looker Studio. Get started for free →

Frequently Asked Questions

What is a website analytics dashboard?
A website analytics dashboard is a visual report on Looker Studio that pulls data from Google Analytics 4 to track sessions, users, pageviews, bounce rate, conversions, and traffic sources in one view.
What is the best tool to build a website dashboard?
Google Looker Studio is the most popular free tool. With Porter Metrics, connect GA4 and 80+ sources to build website dashboards in minutes.
Are these website templates free?
Yes, all 33 templates are free to download and use with Porter Metrics free plan.
Can I track e-commerce on these dashboards?
Yes. Our e-commerce templates track revenue, transactions, AOV, and product performance from GA4 and Shopify.
Can I use these for client reporting?
Yes. All templates are white-label. Add your branding and share automated reports via email, PDF, or live links.

Start building your website analytics dashboard today

Connect GA4 in minutes. Choose from 33 free website templates on Looker Studio.

Get started for free →

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