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Facebook Ads + Google Ads report template for Looker Studio

Get the actual Facebook Ads + Google Ads report template used by Porter to monitor your PPC performance.
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Creator

Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

+40,000 marketers have downloaded our dashboards

Template setup

Copy-paste the same dashboards that other teams and agencies use to monitor their PPC performance

Facebook Ads + Google Ads report template overview

With this performance monitoring template on Looker Studio, monitor specific metrics like website traffic, conversion rates, and customer satisfaction. Segment the data by source, device, and user location to identify trends and optimize performance. Share the insights via pdf, link, or email to influence teams or clients and drive strategic decisions. Answer questions like “Which marketing campaign generated the most leads?” or “How does site performance vary across different demographics?” Maximize your data-driven decision making with this template.

Suggested data sources

Use cases

Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available fields.

Metrics

Conversion metrics

– Conversion rate
– Cost per conversion
– Return on investment (ROI)

Engagement metrics

– Likes
– Comments
– Shares

Visibility metrics

– Impressions
– Reach
– Click-through rate (CTR)

Dimensions

Campaign

– Target audience
– Campaign objectives
– Messaging strategy

Audience

– Demographics
– Psychographics
– Consumer behavior

Time

By hour, day, week, month, quarter, or year

Features

100% custom charts

White-label

Custom metrics​

All-time historical data

Schedule email alerts​

Filters

Interactive

Goals​

Data blending

FAQs

A FB + GA report should include a breakdown of metrics by visibility (e.g., impressions, reach), engagement (e.g., likes, comments), and conversion metrics (e.g., click-through rate, conversion rate). The data should be segmented by campaign, channel, audience, content, objective, and date. For example, presenting the number of impressions generated by each campaign or the conversion rate based on different channels used. Being concise and precise, this report provides essential insights into the performance of Facebook and Google Analytics efforts.
1) To analyze the data, choose metrics related to visibility, such as reach and impressions, engagement metrics like likes and comments, and conversion metrics such as click-through rates and conversions. Break down these metrics by visibility, engagement, and conversion to gain a comprehensive understanding of performance. 2) Add context by comparing the metrics against the cost of the campaign, date ranges, goals, and benchmark rates. For example, compare the cost per impression with industry benchmarks to assess cost-effectiveness. 3) Segment the data by campaign, channel, audience, content, objective, and date to identify patterns and insights. For instance, analyze engagement metrics for different content types and determine which resonates best with the target audience.
To build a combined Facebook and Google Ads dashboard, 1) connect your Facebook Ads Manager and Google Ads accounts. 2) Select metrics such as click-through rates, cost per click, and conversion rates to monitor performance. 3) Segment data by campaign, channel, audience, product, customer content, objective, and date for a detailed analysis. 4) Add filters or buttons for metrics like ad spend or impressions to make your report interactive. 5) Share your dashboard via PDF, scheduled emails, or links for easy access.

A Facebook Ads + Google Ads dashboard is a visual tool that consolidates, tracks, and displays key marketing metrics from both platforms to help businesses monitor their ad performance. It is significant for businesses as it aids in making data-driven decisions, optimizing ad campaigns, and improving ROI. Tools like Looker Studio are commonly used to create these dashboards, which typically include elements like impressions, clicks, conversions, and cost per action. Real-time data monitoring is crucial as it allows businesses to react quickly to changes and optimize their strategies. For learning how to create a marketing dashboard using Looker Studio, refer to our YouTube channel: https://www.youtube.com/@porter.metrics.

Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps:

Before downloading your report choose the date range you want to visualize on your report.
Click on the “File” menu at the top left corner of the screen.

Select “Download as” from the drop-down menu and choose “PDF.”

You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report.

Click on “Download” to save the report on your device.

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