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Engagement rate report template for Looker Studio

Get the actual Engagement rate report template used by Porter to monitor your Social Media performance.
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Creator

Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

+40,000 marketers have downloaded our dashboards

Template setup

Copy-paste the same dashboards that other teams and agencies use to monitor their Social Media performance

Engagement rate report template overview

With this Engagement Rate template on Looker Studio, you can monitor specific metrics such as overall engagement rate, average time spent on each page, and bounce rate. For performance monitoring, you can track engagement rate by different segments, such as age, gender, or location.

You can easily share the data via PDF, link, or email to influence your teams or clients. This allows you to provide concrete examples and insights on improving engagement strategies or identifying target audience preferences.

Answer key questions about engagement, such as which pages or content types drive the highest engagement, how engagement varies across different user segments, or what factors contribute to a high bounce rate. Utilize this template to optimize your engagement strategies and drive better results.

Suggested data sources

Use cases

Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available fields.

Metrics

Conversion metrics

– Click-through rate (CTR)
– Conversion rate
– Cost per acquisition (CPA)

Engagement metrics

– Average session duration
– Click-through rate
– Social media shares

Visibility metrics

– Click-through rate (CTR)
– Impressions
– Reach

Dimensions

Campaign

– Time: daily, weekly, monthly
– Channel: social media, email, website
– Audience: age group, gender, location

Audience

– Age groups: 18-24, 25-34, 35-44
– Gender: Male, Female, Non-binary
– Geographic location: United States, Europe, Asia

Time

By hour, day, week, month, quarter, or year

Features

100% custom charts

White-label

Custom metrics​

All-time historical data

Schedule email alerts​

Filters

Interactive

Goals​

Data blending

FAQs

An Engagement rate report should include the breakdown of metrics by visibility, engagement, and conversion. The data should be segmented by campaign, channel, audience, content, objective, and date. For example, it should show the engagement rate of a specific campaign on different channels, with various audiences, based on different types of content, and measured against different objectives, for specific dates.
To analyze engagement rate data, the following steps can be followed: 1) Choose metrics: – Visibility metrics: Impressions, reach, click-through rate (CTR). – Engagement metrics: Likes, comments, shares, time spent. – Conversion metrics: Conversion rate, bounce rate, average session duration. 2) Add context: – Compare metrics against the cost of the campaign. Example: Compare the engagement rate to the cost per click or cost per acquisition. – Compare metrics within a specific date range to identify any trends or patterns. Example: Compare the engagement rate of the current month with the previous month. – Set goals and compare metrics to those goals. Example: Analyze the engagement rate against the objective of achieving a 5% increase in engagement. – Benchmark metrics against industry standards or competitor performance. Example: Compare the engagement rate with the industry average or competitor benchmarks. 3) Segment data: – Analyze data by campaign to identify which campaigns perform better in terms of engagement rate. – Break down data by channel to determine which channels drive higher engagement. – Segment data by audience demographics to understand if different audiences have varying engagement rates. – Analyze engagement rate by content type (e.g., images, videos, articles) to see what content resonates better with the audience. – Compare engagement rates based on different campaign objectives (e.g., brand awareness, lead generation) to evaluate the effectiveness of each objective. – Segment data by date to identify any seasonal or temporal trends in engagement rate.
To build an engagement rate dashboard, 1) connect your social media and website accounts to gather data. 2) Select metrics such as likes, shares, comments, and click-through rates to monitor performance. 3) Segment data by campaign, channel, audience, product, customer content, objective, and date for a comprehensive view. 4) Add filters or buttons for interactivity, such as sorting by highest engagement or specific time periods. 5) Share your findings via PDF, scheduled emails, or links for easy access and review.

An Engagement Rate Dashboard is a visual tool that tracks and analyzes the level of interaction users have with a company’s content or product. It is significant for businesses as it helps them understand their audience’s behavior, improve their marketing strategies, and increase customer retention. Tools like Looker Studio are commonly used to create these dashboards, which typically include key elements like click-through rates, likes, shares, comments, and time spent on a page. Real-time data monitoring is crucial as it allows businesses to make immediate adjustments based on current trends or issues. For a comprehensive guide on creating a marketing dashboard using Looker Studio, visit our YouTube channel: https://www.youtube.com/@porter.metrics.

Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps:

Before downloading your report choose the date range you want to visualize on your report.
Click on the “File” menu at the top left corner of the screen.

Select “Download as” from the drop-down menu and choose “PDF.”

You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report.

Click on “Download” to save the report on your device.

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