Let's create your 1st report on Google Data Studio

We prepared a quick tour to help you build a Google Data Studio report from scatch. 

Connect your data

Learn to connect your data sources—e.g. Facebook, Instagram, Google, LinkedIn, etc.— to Google Data Studio in a matter of seconds, the first step to automate reports and dashboards on Google’s BI tool.

While we show the process with our Facebook Ads connector, it works the same for most data sources.

  1. You can use any data source from the Google Data Studio connector library, but, for this exercise, we encourage you to use our Facebook Ads connector
  2. You need to authenticate your Gmail account.
  3. Then, log in to the app you want to connect
  4. Choose an account.
  5. Set up some parameters (depending on the data source)
  6. And connect

Building dashboards

Learn to ask and answer questions with data by choosing metrics (a numerical value) and dimensions (the breakdowns) on Google Data Studio that you can visualize by using:

  • Scorecards
  • Time series
  • Pie charts and bar charts
  • Maps
  • And more.

Styling and branding

Get to know some of the ways to customize the styling of your Google Data Studio dashboards by:

  • Changing the background’s color
  • Customizing canvas size
  • Copying and pasting styles across elements
  • Making elements report-level

Add custom formulas

Understand why Business Intelligence and data visualization tools overcome basic reporting tools.

It comes down to have the flexibility to calculate your own metrics and formulas with the ease of Google Sheets and the power of SQL.

In this case, we will calculate the cost per conversion and the frequency.

You will also learn how to create time dimensions so you can visualize your data over time by date, week, day of the week, month, and so on.

Share your reports

Google Data Studio offers multiple options to let you share your reports with your customers and team by: 

  • Downloading a PDF
  • Embedding your reports on your website
  • Sharing a link
  • Scheduling automated emails
  • Restricting or allowing access to users’ emails

You will also learn how to use templates, quickly create copies of your reports, and change data sources.

Next steps

Yay! Once you know the basics of Data Studio and set up your first reports, we encourage you to move forward: