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LESSONS

1) Introduction to Google Data Studio

2) Building your first Data Studio reports with Google Analytics

  • Google Analytics: audience report
  • Google Analytics: acquisition report
  • Google Analytics: behavior report
  • Google Analytics: e-commerce report

3) Reports with other Google products

  • Google Sheets
  • Google Ads
  • Google Search Console
  • Youtube
  • Postgress, SQL, and BigQuery

4) Facebook Ads

  • Google Sheets
  • Google Ads
  • Google Search Console
  • Youtube
  • Postgress, SQL, and BigQuery

5) Social media

  • Facebook Insights
  • Instagram Insights

6) Google Data Studio hacks and features​

  • Controls and filters
  • Conditional formating
  • Add internal filters to each chart
  • User management: learn to share, embed, and schedule your reports
  • Custom dimensions
  • Optional metrics and drilldowns
  • Measure your reports usage
  • Blending data sources on Google Data Studio (and troubleshooting)

7) Data visualization: charts and styling​

  • Time series, area charts, and scorecards
  • Bar charts and pie charts
  • Geo maps
  • Tables and pivot tabes (and heatmaps)
  • Scatter plots
  • Community visualizations
  • Styling options overview

8) Introduction to regular expressions (REGEX)​

  • REGEX_MATCH
  • REGEX_EXTRACT
  • REGEX_REPLACE

9) Marketing use cases and examples on Google Data Studio

  • Visualizing flywheels and funnels
  • Content topics analysis with Facebook Ads and Google Analytics
  • Visualizing unit economics

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