In 2017, Manish Jethani and Sourabh Agarwal created Hevo Data after their first successful delivery startup, SpoonJoy. The company is based in Bangalore and San Francisco.
Now, it is one of the most popular marketing automation tools. The company has more than 230 employees and raised more than 23 million dollars in revenue.
These numbers show the company’s success because it has been around for just five years. In this article, we will analyze Hevo Data as marketing automation software.
After reading the whole post, you will be familiar with everything important about Heva Data and much more.
Hevo Data Overview
What is Hevo Data?
Hevo Data is a no-code data pipeline solution that saves you a lot of time tracking and analyzing data from different platforms. The tool helps you automate your reporting process.
All you have to do is to connect more than 100 data sources and analyze this data in various formats.
How Does Hevo Data Work?
Hevo’s working process consists of different parts: first, it will help you collect data from various platforms.
Second, you will be able to gather this data in a simple dashboard where you can view and analyze your performance.
The third and the most important step is Hevo’s ability to identify anomalies in your data and notify you about this instantly.
After you get informed, you can focus on what is going wrong and bring up data-driven strategies to fix the situation.
Who Uses Hevo Data?
From their revenue, it becomes clear that many companies and agencies trust Hevo Data in their marketing data automation processes.
Every digital marketing professional can use Hevo’s services to save time and energy during data collection and reporting.
That is why companies of all sizes and aims use Hevo Data for their businesses. We can see popular names on the list of Hevo customers like ClickSend, Docon, or Cure.fit.
Is Hevo Data Worth It?
When we look at various reviews from the users on different platforms, we can conclude that although Hevo Data is not perfect, it is still worth your money.
Depending on your chosen pricing plan, the possibilities and availability will change for you.
The best you can do is try the tool, analyze it for a few months, determine the pros and cons of using it, and decide whether it is worth going on with Hevo Data or not are.
Hevo Data Features
Having a lot of unique features is one of the main factors affecting the tool’s success. To gain the users’ trust, the tool must have a great dashboard, should be fast, secure, reliable, and easy to understand.
This part will discuss Hevo Data’s features and their importance to your business and client relationships.
Hevo Data Support
Customer support is very important in any business or service. To succeed, you must create a bond between you and your customers.
This starts from giving them excellent customer support and helping them out with everything they have issues with – of course, related to your product.
In marketing reporting automation tools, we see that most of them tend to have 3-4 ways to contact them. In Hevo Data’s case, their support page consists of 2 parts:
- Knowledge-based support, where you can read the information you need
- Live-chat, where you can chat to the support team and get help with the issue, you are having
What is Hevo Data Ideal For?
Hevo Data is designed specifically for data extraction, transformation, and load. These are the three main steps of data-blending.
It is also ideal for optimizing your KPIs and identifying the problems and anomalies in your performance. Based on the notifications you get from the tool, you can re-optimize your strategies and deliver better results for your clients.
Is Hevo Data Easy to Use?
One of the main characteristics of Hevo Data is that it is very easy to set up, use, and implement. According to a lot of users, it is even the best marketing tool when it comes to ease of use.
The way it processes data is faster than most data extraction tools and contributes to how people interact with the tool.
Hevo Data Dashboard
Marketing automation tools always focus on improving their dashboard, as it is a defining factor in user experience.
The simpler the dashboard is, the easier it becomes for users to understand and navigate through their data. With the Hevo Data dashboard, you have a lot of choices available.
They offer you a number of dashboards, each one specific for a platform. These are the dashboards you can get by using Hevo Data:
- Google Analytics
- Jira
- Tableau
- Shopify
- Google Sheets
- Chartio
- Data and Sales dashboards
Hevo Data Account Management
After you create your account and buy a subscription from Hevo, you can manage your account in several ways.
You will be able to change your personal settings, which include changing and resetting your subscription or setting up 2-step verification.
The team settings are the most important ones in account management. The team owner can add or remove new members, check team activity logs, and determine authentication methods for your team.
Also, you will be able to delete your account, which will be realized after your period of subscription ends.
Custom Dashboard, White Label, and Data-Blending in Hevo Data
With Hevo Data, you can create customizable dashboards. Customization is significant in presenting the information in the most valuable way.
A customized approach to dashboards makes them more engaging, easy to understand, and colorful. White-labeling is another significant feature of a marketing reporting tool, which enables you to personalize your reports.
With white-labeling, you can add your logo, brand message, motto, or a sign that defines your agency or organization.
However, when we look among the features of Hevo Data, we do not see the white-labeling there, which can be considered a negative point for a tool this popular.
Other than that, you can blend your data with Hevo Data, which includes the three steps have mentioned above:
- Data Extraction
- Data Transformation
- Data Load
These steps allow you to have data from various platforms and put them into a unified, simple dashboard.
The data you have can be for PPC campaigns, SEO analytics, or social media performance data. You can still blend them together and have them in a single file.
Historical Data with Hevo Data
Historical data is a feature that allows you to track and analyze your performance for a certain time. After you connect the platform’s API to the tool, you will be able to see the historical data of these platforms.
Data synchronization depends on how fast the API works, and the average time for the data to refresh can be from a few hours to a few days.
When it comes to historical data, how far you can go with it will depend on the policies and limitations set by the platforms you extract the data from. Depending on the tool, it can be a few months or 2-3 years.
Is Hevo Data Secure?
Another feature you want to check before buying a subscription is the tool’s security. How it uses, stores, and transfers your data is crucial, and the company should follow global security regulations so that its users are satisfied with the result.
Having a look at Hevo Data’s privacy page, we see that they give no guarantees for any third party’s security measures or functionalities and take no responsibility for it.
We see that there are no major concerns from the users about any data leaks or data security, so it is safe to assume that you will not face any, either.
However, the company’s security page gives a 403 error, which hopefully will be fixed.
Data Import / Export with Hevo Data
You can import your data to any of the Hevo Data dashboards, even if it is manual data and is not extracted from any of the tools.
They have explained how to import your data to the Salesforce dashboard, a step-by-step guide that will help you learn the process.
Also, you can export your data to a file in a format that is supported by your device. It is good for documentation and offline analysis.
Report Sharing with Hevo Data
As you can download the reports to your devices, you can send them to whoever you want: let it be your clients or teammates.
Also, you can share and schedule your reports online. This way, your clients or teammates will have access to it after you add them to the reports from your account manager.
Hevo Data Integrations and Sources
Data integrations and sources are 2 significant factors that define your reporting quality. If you have more integrations with a tool, you will be able to adjust your reports to the platform you will integrate to.
Among Hevo Data destinations, we can see these names:
When it comes to the data sources, Hevo delivers in it, too, as we can see all the popular platforms you may need for your data extraction and reporting. Here are the most popular connectors Hevo Data has:
- Google Analytics
- Instagram Business
- Xero
- BigQuery
- Oracle
- Android
- Python
- Google Drive
- Google Sheets
- Google Ads
- Facebook Ads
- LinkedIn Ads
- Youtube Analytics
Hevo Data Pricing
Hevo Data has 3 pricing plans, one of which is free. However, one of these plans also has different features and prices, so we can say that you can have 7 pricing plans with Hevo Data.
- Free: With this plan, you can use unlimited data sources and models. You will get support by email, a single sign-on, and unlimited user seats. The users can enjoy up to 1 million events with a free plan. However, the other features are limited, which makes this plan great only for testing purposes.
- Starter: This pricing plan is a little bit different from the other tools’ starter plans, as it starts from 249$ per month to 999$, depending on the number of events you want to have. The number of events starts from 20 million to 300 million. You will get live-chat support as well as email support, too. Also, you will get set-up assistance too.
- Business: The business plan has a custom price that can be negotiated and determined between the customer and the Hevo team. Obviously, this plan has the most privileges and is designed for big companies with bigger budgets.
Hevo Data Pros and Cons
Hevo Data Pros
Looking at various tech-review platforms lets us identify what the biggest pros of choosing Hevo Data over the other competitors in the market are. So, here is the list of Hevo Data pros that you should know about:
- Easy configuration and set-up with just a few clicks
- Excellent customer service team with friendly members
- Possibility to set up ETL without any coding skills
- Seamless data integration experience
- Amazing interface
Hevo Data Cons
No tool is perfect from all aspects, and these are the main cons users have mentioned in their reviews:
- Not being able to schedule a pipeline job for a specific time of the day
- Confusing transformations
- High CPU usage
- Tricky in the beginning
Hevo Data Reviews
Now, we will examine the ratings and reviews Hevo Data has on different tech platforms. These reviews may help you decide whether to choose Hevo Data for your business or not.
- SoftwareAdvice: Here, Hevo Data has got 4.5 out of 5, which can be considered a good score for 27 users.
- G2: 4.6 out of 5, and 52 reviews mean that a lot of people are satisfied with the service they get from Hevo Data.
- FeaturedCustomers: Based on only the customer reviews, Hevo Data has got an average rating of 4.8 out of 5, and with 465 reviews, we can consider it the most significant rating the tool has.
Hevo Data Alternatives
These are the main competitors and alternatives of Hevo Data:
