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  5. Top 5 Improvado Alternatives & Competitors: An Unbiased List for 2023

Top 5 Improvado Alternatives & Competitors: An Unbiased List for 2023

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Improvado is a cloud-based marketing data collection system that lets users connect to various marketing platforms, data visualization systems, and business intelligence (BI) without the help of developers. 

But for one reason or another, you might wonder if this platform has alternatives you can choose from. 

Well, you’re in the perfect place as this post will be taking you through some of the best Improvado alternatives, including Porter Metrics, Adversity, Funnel, DreamData, and Rivery.

Improvado Overview

Improvado Dashboard

With Improvado, marketers are no longer subjected to non-scalable manual processes. Pricey and valuable developer time is now eased, no longer have to build interfaces, host and sustain databases, normalize data, and visualize reports.

Improvado Pricing

Improvado Pricing

Improvado offers custom payment plans, allowing you to know what you’re paying for. Check out their pricing page for more pricing information.

Improvado Integrations

Improvado Integrations

Some of the top integrations Improvado provides include:

Do check out their integrations page for more information.

Improvado Features

The following are some of improvado’s features:

  • ROI Tracking
  • Data Collection
  • Customer Insights
  • Multi-User Access
  • Campaign Insights
  • Reports and Dashboards
  • Campaign Stickiness
  • Multichannel Tracking
  • Brand Optimization

Improvado Connectors

Improvado’s data connectors span across the following niches:

Improvado Recommended for

The Improvado platform especially concentrates on the marketing dilemma and will link to any marketing platform you need. Thus, it’s recommended for marketing-related persons.

Improvado Support & Documentation

Improvado offers a live chat on their pages and a contact page to reach out to them for further information and assistance. 

They also have a help page that includes FAQs, documentation, and video tips.

Improvado Pros & Cons

Pros

Here are some of the upsides to using the improvado tools:

  • Maximum support with a customer service rep included
  • Marketing integrations are in-depth and granular, so you can see data at the keyword or ad level
  • Ability to build custom metrics and map data across platforms
  • Great for brands reducing spending across numerous digital marketing channels
  • Great for ad agencies managing campaigns for various clients
  • Combines all your marketing data into one place in real-time.
  • Reduce manual reporting time by 90%.
  • No developers are needed.
  • Plug and play

Cons

Although Improvado is a great tool, it also has some downsides:

  • Some of the more granular features can be a bit complex, but support is great about treading users through them.
  • Issues with connection and live updates
  • Limited custom tabs creation
  • Slow from time-to-time 
  • Data monitoring prerequisites with API connections

Improvado Ratings & Reviews

1. Software Advice: The tool has got a 4.5 rating out of 5.0 from a total of 22 reviews which is considered great.

2. Capterra: This tool has got another 4.5 rating out of 5.0 from a total of 22 reviews which is a very good rating.

3. Getapp: The tool got a stellar 4.6 rating out of 5.0 from a total of 22 reviews which is an excellent rating. 

4. G2: The tool has got another 4.5 rating out of 5.0 from a total of 47 reviews which is an awesome rating.

Porter

Porter Metrics

Overview

Porter can be regarded as  the Zapier for data visualization and reporting.

This tool assists businesses outdo their competitors with their data (and maximize time) by connecting their day-to-day apps’ data to any destination, like a visualization tool, a data warehouse, or a simple sheet. 

This way, businesses can truly amass all their data in one place and make it both readily available and more insightful.

Porter has created the platform to store, transform, and visualize all forms of data, anytime and anywhere. 

As opposed to isolating data in separate, individual apps with restricted dashboards, the best alternative is to send it to the fast-expanding ecosystem of data warehouses like Big Data Snowflake or visualization tools like Google Data Studio, Power BI, and Tableau.

Thus, users can merge multiple data sources, develop custom pipelines, and build beautiful visualizations, all in a few clicks.

Video

Provide a screen recording or 30-sec gif of the tool. 

Pricing 

Actual Improvado Alternatives: Porter Metrics pricing

Porter offers 3 main pricing plans, a free trial plan for 14 days, and also a personalized plan to suit your needs. 

1. Solo

Pricing: $15 Per Month | $150/Year

This plan is best for individuals reporting a single connection.

Features

  • 1 connection
  • Unlimited Users

2. Teams

Pricing: $30 Per Month | $300/Year

This plan is best for marketing teams reporting their social and ad channels.

Features

  • 5 connections
  • Unlimited Users
  • 10 Google My Business Locations connections included
  • Add ad an additional connection for only $6/Mo

3. Agencies

Pricing: $80 Per Month | $800/Year

This plan is best for agencies reporting to multiple clients.

Features

  • 20 connections
  • Unlimited Users
  • 100 Google My Business Locations connections included
  • Customize your plan by adding additional connections 

4. Custom

With this plan, you can request a custom monthly or annual plan, based on the number of accounts you connect. Do check out porter’s pricing page for more pricing information.

Integrations 

Porter Integrations
  • Facebook – Instagram Ads
  • Facebook Public Data
  • Facebook Insights
  • Instagram Insights
  • Linkedin ads
  • Linkedin Pages
  • Twitter Ads
  • Twitter Analytics
  • Tik-Tok Ads
  • Google Business Profile (Google My Business)
  • WooCommerce
  • Hubspot
  • Shopify

Do check out porter’s connector page for more information.

Features

Here are some of porter’s features:

  • Connect your apps in seconds
  • White-label, customizable reports
  • Over 80 report templates
  • Forever-free plan available
  • Live chat support for everyone
  • Google Data Studio tutorial
  • Facebook Ads reporting
  • Google Business Profile reporting

Support & documentation 

Porter offers a 24-hour live chat to help you get started and answer any questions about its products and services. 

Porter’s wide range of integrations, top-notch support, and fairly priced products and services make it one of the best improvado alternatives.

Porter also has tutorial pages and a help guide designed to assist you with information and DIY skills to get started. 

Adversity

Adversity

Overview

Adversity is another one of the numerous improvado alternatives out there.

It is a fast-expanding team with offices worldwide, providing the advantages of automated data integration and intelligent analytics to numerous renowned brands, agencies, and businesses.

Video 

Provide a screen recording or 30-sec gif of the tool. 

Adversity Pricing 

Adversity Pricing

1. Quick Start

Pricing: Free

This plan is best for teams that want to access & integrate data from the most used channels.

2. Premium

Pricing: Starting from €1,500/month

This plan is best for teams in search of a flexible solution for developed data integration or reporting scenarios.

3. Enterprise

Pricing: Custom

This plan is best for businesses that require scale, extensive flexibility, and security requirements. Do check out adversity pricing page for more pricing information.

Integrations 

Actual Improvado Alternatives: Adverity
  • Amazon 
  • Facebook Ads
  • Google Ads 
  • LinkedIn Ads
  • Pinterest
  • Reddit
  • Shopify
  • Nielsen DAR 
  • Twitch 
  • Twitter Ads 
  • Teads Ads Manager 
  • TikTok Ads

Do check out adversity’s integration page for more information.

Features 

Here are some of adversity’s features:

  • ROI Tracking
  • Data Collection
  • Customer Insights
  • Multi-User Access
  • Campaign Insights
  • Reports and Dashboards
  • Campaign Stickiness
  • Multichannel Tracking

Support & Documentation 

Adversity offers live support on its pages and also has a resource page for guides on how to use its services. 

Funnel

Funnel

Overview

Funnel takes all your data and places it where you it will be needed. With Funnel, you will make quick, confident decisions, know what’s driving value, and improve your business. 

Video 

Provide a screen recording or 30-sec gif of the tool. 

Pricing 

Funnel Pricing
Funnel Pricing

Funnel’s pricing is categorized as plans for marketers and plans for agencies. Its diverse plans is one of the reasons it was featured as one of the improvado alternatives.

Plans For Marketers 

1. Essentials

Pricing: From $399 monthly (billed annually) |. $479 per month (billed monthly)

This plan is best suited for small teams that are familiar with collecting and transforming their data. 

2. Plus

Pricing: From $999 monthly (billed annually)

Take data analysis to the next level with this plan. The plan Includes access to Funnel’s guided onboarding, custom connectors program, and premium chat support.

3. Enterprise

Pricing: From $1999 monthly (billed annually)

This plan was designed for large teams that require security, robust support, and enterprise scalability.

Plans For Agencies

1. Agency Small

Pricing: From $399 monthly (billed annually) |. $479 per month (billed monthly)

This plan is best suited for small agencies who prefer self-service. Access.

2. Agency Medium

Pricing: From $999 monthly (billed annually)

This is the ideal data solution for most independent agencies..

3. Agency Large

Pricing: From $1999 monthly (billed annually)

With this plan, you’ll get access to a customer success partner, priority support, enterprise scalability, data region choice, and more.

Do check out the funnel’s pricing page for more pricing information.

Integrations 

Funnel Integrations
  • AdWords
  • Amazon Ads
  • Facebook Ads
  • Facebook Pages
  • Google Analytics
  • TikTok
  • Instagram
  • Salesforce
  • Adjust
  • Bing
  • Adobe Analytics
  • Google Search Console

Do check out the funnel’s integration page for more information.

Features 

Here are some of the funnel’s features:

  • 500+ platform integrations
  • Data Guarantee
  • Self-serve data import
  • Automatic updates

Support & documentation

Funnel offers live support along with a contact page that assists in submitting requests and inquiries. Funnel also has pages for resources, help, and tips pages to support users. 

DreamData

DreamData

Overview

Here are another one of the best improvado alternatives. 

Dreamdata is a no-code revenue attribution tool that collects, merges, and cleans all revenue-related data to showcase a transparent, actionable analysis of what drives B2B income. 

Video 

Provide a screen recording or 30-sec gif of the tool. 

Pricing 

DreamData Pricing

1. FREE

Pricing: Free

This plan was designed for B2Bs looking to test the Dreamdata platform or start their revenue attribution journey.

2. TEAM

Pricing: $999/mo (When paid annually) 

This plan is best suited for B2Bs with growing tech stacks requiring more advanced attribution and journey modeling.

3. BUSINESS

Pricing: Custom – Tailored to your needs

This plan was developed for B2Bs with complicated tech stacks requiring custom attribution and journey modeling. Do check out dreamdata’s pricing page for more pricing information.

Integrations 

DreamData Integrations

CRM Integrations

  • HubSpot
  • Salesforce
  • Close
  • Pipedrive
  • Microsoft Dynamics
  • Zendesk Sell
  • Zoho CRM

Traffic and Ads Integrations

  • LinkedIn Ads
  • Google Ads
  • Google Search Console
  • Facebook Ads
  • Bing Ads
  • Twitter Ads
  • Capterra
  • G2
  • AdRoll
  • Drift
  • Sleeknote

Do check out dreamdata’s integration page for more information.

Features 

Here are some of dreamdata’s features:

  • Tracking and identification
  • Integrations
  • Data cleaning
  • Attribution Modelling
  • Built-in Customisation
  • Platform maintenance
  • Innovation
  • UTM Mapping

Support & documentation 

DreamData offers live support on its pages along with Slack community support.  You can have more dedicated and one-to-one onboarding support depending on your plan. 

The Improvado alternative also has a documentation page where various resources can be accessed. 

Rivery

Rivery

Overview

Rivery will be concluding our list of Top improvado alternatives. Rivery is a SaaS ELT tool for everyday teams and data professionals.

Businesses of every size utilize this tool for data management, orchestration, integration, cleaning, and other important data functionalities.

The Rivery platform gathers data from any API source, inputs the data into a leading cloud data warehouse, and transforms the data in-database for usage in analytics, business intelligence, and data workflows.

Video 

Provide a screen recording or 30-sec gif of the tool. 

Pricing 

Rivery Pricing

1. Starter

Pricing: $0.75 Per RPU credit

This plan was designed for small data and BI teams who need to develop data pipelines and manage workflow orchestration.

2. Professional

Pricing: $1.20 Per RPU credit

This plan was developed for advanced data teams with engineering capabilities, and it’s perfect for companies interested in scaling.

3. Enterprise

Pricing: Custom Plans Tailored To Your Needs

This plan is best suited for large enterprises working across teams and regions that need unlimited scale and extensive security.

Notes

RPU credit = Rivery Pricing Unit credit. 

This Improvado alternative bill is based on Top usage, not the number of rows, letting you scale flexibly and transparently.

Do check out rivery’s pricing page for more pricing information.

Integrations 

Rivery Integrations

Rivery has a wide range of integrations. Some of those integrations are:

  • Facebook Ads
  • Facebook Audience Network
  • Facebook Social
  • Snapchat Ads
  • YouTube Reporting
  • Instagram
  • Hubspot

Do check out rivery’s integration page for more information.

Features 

Here are some of rivery’s features:

  • Managed File Transfers
  • Data Transformation
  • Data Filtering
  • Data Extraction
  • Match & Merge
  • Master Data Management
  • Metadata Management
  • Data Integration
  • Data Analysis
  • Version Control

Support & documentation 

Rivery offers live support along with community support to assist you. They also have a documentation page where all sorts of help guides can be found. 

Best Improvado Alternatives (Summary)

In a nutshell, the best Improvado alternatives include: 

With this post, we hope you now know that there are various Improvado alternatives to choose from. Check out the sites of the improvado alternatives featured in this post to get more details about their products and services.

Also, if you’re searching for a user-friendly and effective tool, check out Porter. We offer a 14-days free trial — no credit card needed.

Meet the author

Picture of Juan Bello

Juan Bello

Juan Bello the co-founder and CEO of Porter Metrics, is a dedicated marketer who founded the company to help marketers make faster, data-driven decisions without the need for developers or wasting time and money⁠. He has a focus on helping marketing agencies and SMB marketing teams centralize and visualize their data on Looker Studio and Google Sheets without coding or complex setups.

Automate your marketing reporting in Looker Studio

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