How to setup Shopify Google Analytics conversion tracking
A famous saying states, “what doesn’t get measured can’t be improved.” This statement holds for marketers. Measuring key metrics of marketing campaigns is essential to their success. While there are different schools of thought as to which is better for tracking marketing data, we firmly believe that every e-commerce business owner should use both in […]
Adverity vs. Datorama: A Comprehensive Comparison of Marketing Reporting Tools
This article will compare Adverity and Datorama to determine the best marketing reporting tool. We will look at their prices, data connectors and integrations, destinations, support, and data security. To begin with, let’s take a quick look at the BI tools. Adverity Overview Adverity is a marketing analytics tool that helps data analysts and digital […]
Databox vs Supermetrics: Ultimate Comparison 2023
Databox or SuperMetrics? Which is better? Data analysis and visualization tools are essential for every company. They provide valuable insights into customer behavior and help companies improve their marketing strategies. Both tools offer similar features, but each has its pros and cons. Let’s take a closer look at both to see which is better suited […]
