If you’re running an eCommerce business or online store, it’s essential to track your website performance to identify areas for improvement.
This blog post will discuss the essential e-commerce metrics you need to monitor, why eCommerce reports are essential, and the different pieces you can use to track your online store’s e-commerce analytics.
By tracking your website performance, you can ensure that your eCommerce store makes the most of its online presence and digital marketing efforts.
What Is An eCommerce Analysis Report?
An eCommerce site analysis report is a document that summarizes how well your website is performing in terms of metrics like traffic, conversion rate, and average order value.
An eCommerce website analysis report typically includes valuable data from Google Analytics or another web analytics tool.
You can use multiple reports to track your online store’s eCommerce analytics, including a Google Analytics custom report, an e-commerce custom report, and an email custom campaign report.
We’d cover the same report in detail later on.
Ecommerce metrics you need to monitor on your website.
There are a few key eCommerce metrics that you should focus on when tracking your website’s performance and marketing campaigns. These include:
- Traffic: The number of visitors to your website. This metric can be further broken down into organic traffic, direct traffic, and referral traffic sources.
- Ecommerce Conversion rate: The percentage of visitors (new customers and potential customers) to your website who take the desired action, such as making a purchase or subscribing to your email list.
- Average Order Value (AOV): The average amount customers spend when purchasing on your website.
- Bounce rate: The percentage of visitors to your website who leave after only viewing one page.
- Cart abandonment rate: The percentage of visitors to your website who add items to their shopping cart but do not complete the purchase.
Why Should You Use eCommerce Reports Templates?
eCommerce reports are essential because they allow you to track how your website is performing. Understanding your website’s performance can make changes to get more traffic and increase conversions and average order value.
Additionally, eCommerce reports templates can help you save time by providing a pre-built report format. Spending a lot of time designing an e-commerce website analysis report is possible, especially if you don’t know what marketing data to include or how to format it.
That’s when utilizing a report template comes in useful. A report template can save you time by providing a framework for collecting and organizing all this data while enabling you to start your eCommerce site performance report with a clean slate.
Porter Metrics’ e-commerce report templates are an excellent way to create automated reports without hassle. Our templates have all the key elements and most useful KPIs already included.
You can customize it by adding, modifying, or deleting KPIs and adding marketing and eCommerce platforms using the drag-and-drop interface. It is straightforward to use and helps save you time. Plus, it’s free – check it out here.
If you’d like to make your eCommerce report template, keep the following factors in mind.
How To Create An Ecommerce Website Report Template
1. Figure out the key metrics and KPIs you want to track:
When creating an eCommerce report template, you must first decide which e-commerce metrics you want to track. This will depend on your business goals and your website’s performance.
The most crucial eCommerce metrics include traffic, conversion rate, average order value, bounce rate, and cart abandonment rate.
However, you may also want to track other metrics depending on your business needs and marketing efforts.
2. Choose a reporting tool.
Once you’ve decided on the e-commerce metrics you want to track, you need to choose a reporting tool. This could be a tool like Porter Metrics, Google Analytics, or other web analytics tools.
3. Format your data.
Once you have your data from the reporting tool, you need to format it into a report. You can do this in various ways, but it’s often helpful to use a template to make it easier.
4. Share your report with stakeholders.
Finally, share your report with stakeholders who will be interested in its findings. Stakeholders could include members of your executive team, marketing team, or sales team.
Different types of eCommerce report you can use.
There are a few different types of eCommerce reports you can use to track your website’s performance. These include:
- Google Analytics Report Template
- Ecommerce Report Template
- Email Marketing Report Template
- Monthly Operational Report
Google Analytics report:
Google Analytics custom reports provide data on your website’s traffic, conversion rate, and other vital metrics.
With a Google Analytics custom reports template, you can collect all your data from your Google Analytics account and compare it with Google AdWords, Google Search Console, and other sources.
You can discover essential insights about your various product pages, landing sites, referral traffic, website traffic, customer journey trends, and shopping behaviors that might assist you in improving the user’s online shopping experience.
By monitoring your Google Analytics KPIs and vital statistics, you can obtain a clearer perspective of enhancing your ongoing promotions, intensifying sales, and improving your site’s search engine optimization strategy.
You can use the same KPIs you took in the previous stages to help you create a report. You should include the following KPIs in your Google Analytics reports for e-commerce:
- Bounce rate
- Users
- New users
- Sessions
- New versus returning users
- Session duration
- Page per session
- Pageviews
- Top landing pages
- Top product pages
An eCommerce report:
An eCommerce report provides data on your website’s traffic, conversion rate, average order value, and other vital metrics.
This data gives you all the information you need about your checkout procedure and shopping cart data.
Along with sales funnel, best-selling goods, e-commerce conversion rate, product performance, and more from various marketing channels such as Google Analytics, Google Ads, Shopify accounts SEO, social media channels, and more.
Here are some KPIs and metrics to include in your eCommerce marketing dashboard:
- Total revenue
- Conversion rate
- Total number of transactions
- Bounce rate
- Pages per sessions
- Number of transactions
- Average order value (AOV)
- Customer lifetime value
- Existing customers and repeat customers
An email campaign report:
An email campaign report provides data on your email list’s growth, open rate, click-through rate, and other vital metrics.
This data can be precious in helping you improve your email marketing strategy and make better business decisions. Some of the metrics to include in an email campaign report includes:
- Monthly Summary
- Email List Growth
- Open Rate
- Clicks / Click-Through Rates
- Google Analytics Email Data
- Number of subscribers
- Unsubscribe rates
- Number of email bounces
- Website Traffic
- Number of conversions
Monthly Operational Report:
A monthly operational report provides data on your website’s traffic, conversion rate, average order value, and other vital metrics. This data can be precious in helping you to improve your overall website strategy. Some of the KPIs and metrics to include in a monthly operational report are:
- Total revenue
- Conversion rate
- Total number of transactions
- Bounce rate
- Pages per session
- Number of transactions
- Average order value (AOV)
- Customer lifetime value (CLV)
- New vs. returning customers
- Session duration
- Pageviews
- Top landing pages
- Top product pages
Why eCommerce reports are essential:
Ecommerce reports are essential because they give you an overview of your website’s performance. They can help you identify areas that need improvement and track your progress over time. You can make data-driven decisions that will improve your website’s performance by tracking key metrics.
A complete eCommerce website analysis report
Most businesses have reports for SEO, Google Analytics, and email marketing. Still, you can include data from those separate reports into one general overview report to better understand your e-commerce business. A complete eCommerce website analysis report should include the following sections:
- Conversion Rate: What percentage of visitors take action on your website? This could be signing up for a newsletter, purchasing, or filling out a contact form.
- Conversion Rate Per Traffic Channel: Which traffic channels have the highest conversion rate?
- Customer Lifetime Value (CLTV): How much money do your customers spend with you throughout their lifetime?
- Customer Retention Rate: How often do customers return and make another purchase?
- Revenue Per Visitor: How much money does each visitor spend on your website?
- Annual Repurchase Rate: How often do customers come back and make a purchase within one year?
- Bounce Rate: What percentage of visitors leave your website after viewing only one page? A high bounce rate could indicate that your website is irrelevant to what they are looking for or that it is difficult to navigate.
- Pages per Session: How many pages do visitors view during each session on your website? A low number could indicate that your website’s content is not engaging enough to keep visitors interested.
- Session Duration: How long do visitors spend on your website during each session? A low number could indicate that your content is not engaging enough to keep visitors interested or that your website is challenging to navigate.
- Average Order Value: What is the average amount that visitors spend when they purchase on your website? This metric can assess how successful your upselling and cross-selling efforts are.
- Cart Abandonment Rate: The percentage of visitors to your website who add items to their shopping cart but do not complete the purchase.
- Add to Cart Rate: The percentage of visitors to your website who add items to their shopping cart.
- Orders Per Active Customers: How often do your customers make a purchase?
- Products Sold Per Order: On average, how many products are sold per order?
- Returns as a Percentage of Sales: What percentage of orders are returned?
- Canceled Orders: How many orders are canceled before they are completed?
- Gross Merchandise Volume (GMV): The total value of all products sold, including shipping and taxes.
- Return on Investment (ROI): The percentage of how much money you make from each sale, after taking into account the cost of goods sold, shipping, and other expenses.
- Profit Margin: The percentage of each sale that is profit.
- Influencer ROI: How much money do you make from sales generated by influencers?
- Return on Ad Spend (ROAS): The percentage of money you make from each sale after considering the cost of advertising.
- Customer Acquisition Cost (CAC): How much it costs to acquire a new customer?
- Cost Per Acquisition (CPA): How much it costs to acquire a new customer through advertising?
- Revenue Per Visitor: How much money does each visitor spend on your website?
This is just a brief overview of some of the most critical data points to include in an eCommerce report. By tracking these metrics, you’ll be able to identify areas of opportunity and make data-driven decisions that will improve your website’s overall performance.
Porter Metrics makes adding new sections and customized metrics to your reports easy with our drop-down menu and drag-and-drop interface. If you’re looking for ways to make your reports stand out, try using a Porter Metrics template.
Porter Metrics is the best way to track all your eCommerce data in one place. With Porter Metrics, you can create beautiful, customized email reports that will help you understand your eCommerce website data like never before. Start your 14-day free trial today.
Best Reporting Tools for Your eCommerce Website
There are several automated reporting tools that you can use to track your eCommerce data. Here are some of the most popular eCommerce reporting tools:
Porter Metrics
Porter Metrics is an automated reporting tool that allows you to pull data from multiple sources to create beautiful, customized reports.
With Porter Metrics, you can track all essential metrics in one place. We bring as many metrics as the apps’ API offers. If any metric is missing, you can request it from our team, and we will bring it within days.
Porter Metrics lets you pull all your data from over 30 different data sources and offers access to 80+ customizable templates to make your marketing reports look great.
With Porter Metrics, you can personalize your report by adding your logo, changing the colors, and adding your sections and custom metrics.
You can also share your words with clients or team members with just a few clicks.
Start your 14-day free trial of Porter Metrics today to see how our reporting tool can help you understand your eCommerce website data like never before.
Other email marketing reporting tools include:
Google Analytics
Google Analytics is a free web analytics service that provides statistics and basic analytical tools for measuring a website’s performance. It is used by millions of people worldwide, including a majority of the top 100 websites.
Google Analytics can track a variety of data points, including how many visitors your website receives, how long they stay on your site, where they came from, and what pages they visit.
You can also use Google Analytics to track eCommerce data, including how much money you make from each sale, how many products are sold per order, and how much money you spend on advertising.
Optimizely
Optimizely is a powerful A/B testing and experimentation platform that allows you to test different versions of your website to see which one performs better.
With Optimizely, you can test different versions of your website’s design, layout, text, and images to see which one results in more conversions.
You can also use Optimizely to test different versions of your website’s checkout process to see which one results in more sales.
Start your free trial of Optimizely today to see how you can begin optimizing your website for increased conversions.
Looker
Looker is a business intelligence and data visualization platform that allows you to track all your business data in one place.
With Looker, you can create custom reports showing how your website performs in terms of traffic, conversions, and revenue.
Looker also offers a wide range of integrations with other platforms, including Google Analytics, Optimizely, and Salesforce, making it easy to track all your business data in one place.
Request a demo of Looker today to see how you can start tracking your website’s performance with ease.
Crazy Egg
Crazy Egg is a heat map tool that tracks how users interact with your website. With Crazy Egg, you can see how users click and scroll on your website, and identify any areas where they are getting stuck.
You can also use Crazy Egg to see how different designs and layouts are performing on your website.
Hotjar
Hotjar is a user feedback tool that lets you see how users interact with your website.
With Hotjar, you can see how users are clicking and scrolling on your website, and identify any areas where they are getting stuck.
You can also use Hotjar to see how different designs and layouts are performing on your website.
Mixpanel
Mixpanel is a powerful analytics platform that allows you to track how users are interacting with your website.
With Mixpanel, you can see how users are clicking and scrolling on your website, and identify any areas where they are getting stuck.
You can also use Mixpanel to see how different designs and layouts are performing on your website.
HubSpot
HubSpot is a comprehensive marketing platform that allows you to track all your marketing data in one place.
With HubSpot, you can create custom reports that show how your website is performing in terms of traffic, conversions, and revenue.
HubSpot also offers a wide range of integrations with other platforms, including Google Analytics, Optimizely, and Salesforce, making it easy to track all your marketing data in one place.
Kissmetrics
Kissmetrics is a powerful analytics platform that allows you to track how users are interacting with your website.
With Kissmetrics, you can see how users are clicking and scrolling on your website, and identify any areas where they are getting stuck.
You can also use Kissmetrics to see how different designs and layouts are performing on your website.
Creating an eCommerce website Report with Porter Metrics Template
If you want to create an eCommerce website report using a Porter Metrics template, follow these simple steps:
First, log in to your Porter Metrics account. Then, click “Create Report” and select the “Email Marketing” template.
Next, select the data source you want to use for your report. Porter Metrics offers several data sources, including Google Analytics, Shopify, Instagram, etc.
Once you’ve selected your data source, you can customize your report. You can add your sections and custom metrics, change the colors, and add your logo.
When you’re finished customizing your report, click “Generate Report.” We will generate your report; you can download it as a PDF or share it with team members or clients.
Conclusion
eCommerce reports are essential for understanding how your website performs and identifying areas of opportunity. You can make data-driven decisions to improve your website’s overall performance by tracking the right metrics.
Porter Metrics makes it easy to create beautiful, customized reports that will help you understand your e-commerce website data like never before. Start your 14-day free trial of Porter Metrics today.
