AgencyAnalytics was founded in 2009 in Canada. Now it is one of the most famous marketing automation tools out there.
The company’s revenue is approximately 2 million dollars annually, with between 20-30 employees. This article will look at different characteristics that make AgencyAnalytics what it is today.
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AgencyAnalytics Overview
AgencyAnalytics has been one of the stand-outs among the automated marketing reporting tools. On the AgencyAnalytics website, you can see that the tool has been shortlisted on many marketing review platforms.
What is AgencyAnalytics?
AgencyAnalytics is a marketing reporting software that helps agencies and professionals to automate their reporting processes. It offers all kinds of solutions related to digital marketing to its clients: let it be SEO, SEM, or social media campaigns; AgencyAnalytics is there for you.
How Does AgencyAnalytics Work?
Looking at the working principles of AgencyAnalytics, we can say it’s similar to the other marketing reporting tools out there.
AgencyAnalytics collects data from various digital marketing platforms and combines all of this in a straightforward dashboard.
The tool is designed to make reporting easy for its users, and looking at the reviews and testimonials, we can say that they deliver in it.
Who Uses AgencyAnalytics?
First of all, we should answer the question, “Who can use AgencyAnalytics?”. Companies of all sizes- small businesses, medium-sized companies, and big enterprises can use AgencyAnalytics to make the reporting process more accessible.
And looking at the pricing and features, we can conclude that AgencyAnalytics is for everyone in digital marketing that wants to invest in reporting.
Looking at the data of companies that use AgencyAnalytics, most big companies with more than 1000 employees. However, the numbers are close: 28% are small, 30% are medium-sized, and 40% are big companies.
Is AgencyAnalytics Worth It?
This question may arise because the tool is slightly more expensive than the average of marketing reporting tools in the industry.
However, when you look at the tool’s features that we will cover in the following paragraphs of this article, we can say that AgencyAnalytics is one of the best in what they do.
Moreover, user reviews also help us conclude that AgencyAnalytics is worth the price you will pay, no matter what pricing plan you are going to choose.
AgencyAnalytics Features
What makes AgencyAnalytics so successful? The following paragraphs will thoroughly explain the tool’s features that make it so popular. After reading it, you will clearly know whether it should be your next choice in client reporting.
AgencyAnalytics Support
One of the most vital points of any product or service is its customer support team, primarily an online tool. When it comes to AgencyAnalytics, their customer support team is among the best in the industry.
Looking at the company’s help center page, we see a search bar where you can look for the solutions for your issue on the website, in case it is on their database.
However, you can also join a chat where one of the customer support team members will contact you and clarify your issue.
According to the user reviews, the customer support is super-fast, the team is very nice talking to, and their only focus is solving the problem for the customer.
What Is AgencyAnalytics Ideal For?
It is hard to choose a single feature that AgencyAnalytics stands out for. However, one of the unique points of AgencyAnalytics is that it is specifically designed for agencies.
Most of the marketing reporting tools are for individuals and companies simultaneously, whereas AgencyAnalytics mostly focuses on the agencies.
Additionally, AgencyAnalytics is ideal for boosting your revenue, cutting your budget, and saving a lot of time while delivering high-quality reports for your clients.
AgencyAnalytics Dashboard
One of the crucial points for any marketing reporting tool is its dashboard, and it’s easy to use and understand. If your clients do not know what numbers they are looking at, there is a concern about it, and you should change something.
With the AgencyAnalytics dashboard, you can easily monitor your campaigns’ progress in one place.
You can check the KPIs while looking at the critical metrics like your positions in search engine results, keyword rankings, SERPs, and much more.
The fulfillment of these KPIs is what makes your agency valuable, so tracking them properly should be your priority. You can look at their websites and see that AgencyAnalytics has all kinds of dashboard templates for various fields.
These templates are for general digital marketing, eCommerce, SEO, marketing, Facebook, and many more. Their marketing dashboards have almost all the features you might be looking for, which we will cover in the next paragraphs.
AgencyAnalytics User Management
The website also has a user management page, where you can get clues and explanations about different user management options.
You can modify or reset your password, log in as a client or user, add new users, change the admin user on the account, and many more things that might be helpful for you.
They have explained all of them on their website, so you can look on the user management page to clearly understand what should be done next.
Custom Formulas and Data Blending in AgencyAnalytics
AgencyAnalytics dashboard templates are 100% customizable, which means you can add your data, modify different dashboard characteristics, and create the reports the way you want.
It contributes to the user experience effectively and makes it easier for the clients to understand the data they see in your way.
You will also get your data from different channels as AgencyAnalytics has connections to more than 60 platforms. It makes data-blending possible as you will have all of your data in a simple dashboard.
Historical Data in AgencyAnalytics
You can track your historical data in AgencyAnalytics too. How far the historical data goes will depend on the API’s history to change for different platforms.
On a famous review platform G2.com, users have concluded that they had 83% satisfaction from using historical data tracking and historical data snapshots.
It should be considered a good number, considering most tools in the industry can not deliver this feature properly.
Is AgencyAnalytics Secure?
Considering that you will get data from all digital marketing platforms and include your data when creating a profile, you should wonder if your information is secure with AgencyAnalytics.
They keep your personal data safe, so you can rely on AgencyAnalytics in it. Their privacy policy page mentions that the company is always striving to become more secure.
However, no data protection is 100% guaranteed, no matter which tool you use.
White-Labeling in AgencyAnalytics
White-labeling is one of the most significant factors when deciding which marketing reporting tool you will choose. AgencyAnalytics’s white-labeling feature allows you to have full control over your data. By this, you can add everything as you want:
- You can add your brand’s logo
- You can add your brand colors
- It is possible to host your dashboards on your own domain
- Offer AgencyAnalytics’s mobile app to your clients
Data Import and Export with AgencyAnalytics
You can import your data to the AgencyAnalytics dashboard manually. For this, you need data from digital marketing channels, which should reflect your rankings.
Also, you should adjust your data to make it suitable for the AgencyAnalytics format. You can see the step-by-step process of importing your data into AgencyAnalytics on their website.
You can also export your data to a PDF or CSV file and share them with your clients or team members.
Report Sharing in AgencyAnalytics
You can create a shareable link to your dashboard with AgencyAnalytics. And what makes this process much easier is that no login or email is required for people to access this link.
You can read about the report sharing process in more detail here.
Is AgencyAnalytics on Mobile?
AgencyAnalytics also has a mobile app that you can download and share with your clients on app stores. This way, your team and your clients will have a chance to look at the dashboards wherever they want and whenever they want.
It gives much more accessibility to a marketing reporting tool, which is a big plus if you consider the fact that people are on their phones for most of the day.
AgencyAnalytics Integrations
The number of integrations a marketing tool has is a significant point you should not ignore. And the importance of these integrations matters as much as their number.
With AgencyAnalytics, you are going to have more than 60 integrations in your hands. Here are some of the most important integrations AgencyAnalytics has:
- Ahrefs
- Facebook Ads
- Google My Business
- Google Ads
- Google Analytics
- SEMrush
AgencyAnalytics Pricing
Pricing plans in AgencyAnalytics are slightly different from most of the tools in the market, as we know that the average number of pricing plans is around 4-5. In AgencyAnalytics, they have 3 pricing plans with 2 add-ons.
You can use AgencyAnalytics for free for 2 weeks to test the features of the tool and decide if it is good for you. After this period ends, you can choose one of these plans:
- Freelancer: In this pricing plan, you are going to have access to more than 350 dashboard templates and 60 integrations. One customizable dashboard is available for you in 1 campaign, and you can add 5 staff members to your dashboard. With unlimited reports, you should pay just 10$ per month for this plan.
- Agency: This plan will cost you 15$ per month and has additional features. These include advanced reporting options, PPC markup, goal tracking & pacing and full white labeling.
- Enterprise: Like most reporting tools out there, AgencyAnalytics also has this plan where the price is custom according to your needs. In this plan, you will have all kinds of sessions to get the best service and a dedicated account manager. Considering the prices of the other plans, this one is more expensive than the average of the market as most of the customers’ mention.
Also, they have 2 add-ons, which can be a good option for you. They are Rank Tracker and Site Auditor, both of which will cost you 10$ per month.
AgencyAnalytics Pros and Cons
As no tool is perfect, we will have a look at the pros and cons of AgencyAnalytics.
Pros of AgencyAnalytics
Most users mentioned in their reviews that ease of use, number of features, dashboard, user experience are on the highest level in AgencyAnalytics.
Cons of AgencyAnalytics
Having only a single white-label option for logos, most of the features being basic, and a higher price are some of the cons mentioned by the customers in reviews.
AgencyAnalytics Reviews
Having a look at some of the famous review platforms will give you a better idea about AgencyAnalytics and what they are doing well. Reviews, if not paid, are a great way to choose your tool based on other people’s experiences with it.
- G2.com: in this platform, AgencyAnalytics has 4.8/5 stars, which is a great score for 130 reviews.
- GetApp: here, the tool got 4.8/5, too, based on more than 100 reviews.
- Capterra: in this one, AgencyAnalytics got a near-perfect score of 4.9/5.
- SoftwareAdvice: 5/5 here, which is a perfect score.
- TrustRadius: 9.1/10, which is a great score too.
Looking at the reviews, we can conclude that people love and trust this tool on the highest level.
AgencyAnalytics FAQ
Is AgencyAnalytics Safe?
Yes, AgencyAnalytics gives much importance to security and data protection, so it is as safe as a reporting tool can get.
Can I Use AgencyAnalytics For Free?
Yes, you can try it for free for 14 days, after which you can pay as low as 10$ of the price to get a premium account.
Is AgencyAnalytics White-Labeled?
Yes, depending on your pricing plan, AgencyAnalytics reports are white-labeled, as you can add your brand logo, color, URL, and much more.
Is AgencyAnalytics On Social Media?
Yes, you can follow them on Facebook, Twitter, Instagram, and LinkedIn to get the newest updates and company news.
What Are Some Alternatives for AgencyAnalytics?
Here are some of the best alternatives for AgencyAnalytics for you:
