How to create a Twitter Analytics report on Google Data Studio

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Do you want to learn how to connect Twitter Analytics to Google Data Studio? In this step-by-step guide, you will be able to find the easiest way to set up your Twitter Analytics reports on Google Data Studio in minutes. We will also provide you with a free report template that you can use.

Twitter Analytics provides valuable insights into your Twitter account. By connecting it to Google Data Studio, you can create reports that help you improve your Twitter marketing strategy. Let’s get started!

What is Google Data Studio?

Google Data Studio is a free tool that lets you create reporting dashboards. You can pull in data from multiple data sources, including Twitter Analytics. Once you have your data in Data Studio, you can use it to build charts, graphs, and tables.

We made a detailed guide for marketers wanting to learn more about Google Data Studio: Why should marketers learn Google Data Studio?

Why connect Twitter Analytics to Google Data Studio?

There are many reasons you would want to connect Twitter Analytics to Google Data Studio. For one, it makes it easy to create reports that show your Twitter account performance. Also, connecting Twitter Analytics to Data Studio lets you combine data from multiple sources in one dashboard, which can be helpful if you see how your Twitter activity is impacting other areas of your business. 

How do I link Twitter Analytics to Google Studio?

You have a free option to connect Twitter Analytics to Data Studio, download a CSV file, convert it to Google Sheets, and connect it to Google Data Studio. This method is a manual process and takes more time to set up. However, we can simplify all this process with a Twitter connector. 

As we told you, the easiest way to connect Twitter Analytics to Google Data Studio is with a connector. We will use the Twitter Analytics connector created by Porter Metrics for this tutorial.  

The Twitter Analytics connector is a paid tool that starts at $15/month. However, we offer a free 14-day trial, so you can try it out before committing to anything. 

Let’s look at connecting Twitter Analytics to google Data Studio with Porter metrics. 

Setting up a Google Data Studio account

If you don’t have a Google Data Studio account, the first thing you need to do is create one. Setting up a Data Studio account is free and only takes a few minutes. Just go to datastudio.google.com and sign in with a Gmail or G Suite account to create an account. 

Once your account is set up, it’s time to connect Twitter Analytics to Data Studio!

Connecting your Twitter Analytics account to Google Data Studio

Go to the Google Data Studio connectors library and search and choose the Twitter Analytics connector for Google Data Studio from Porter Metrics.

You will be redirected to Google Data Studio to authorize the connection with your Google account.

Connect your Twitter profile

Now Twitter will ask you for authorization to connect to Google Data Studio. You can click on “Authorize” to connect your Twitter account. 

Then, you should sign in with your personal, business, or brand  Twitter account that you manage. 

Remember, you only can use connect and pull information if you own a Twitter account, or have the required credentials to log in. 

Authorize Porter Metrics’ connector to pull the data from the account API to start reporting on Google Data Studio. 

About privacy: we only get your emails to create users. We don’t bring any other information or share it (on purpose) with third parties. Read more about our Porter Metrics Privacy Policy.

Finishing the setup: 

Once we finish the authentication steps, setting up the connector takes a few clicks.

Select your Twitter account or the one you manage to start pulling your data. 

And lo and behold, you will be redirected to a template magically. 

Leveraging our Twitter Analytics templates for Google Data Studio

Google Data Studio is free, and it allows anyone to create impactful visualizations. But if you are not familiar with this platform, you can effortlessly start with a Twitter Analytics preloaded template. 

  1. Click on the “create report”  button. 
  2. And you will be redirected to a Copy of a preloaded report 
  3. Click on “make a copy.” 
  4. And you will be able to see your data 

Have you ever experimented with anything more magical than this report? If you are following this tutorial, I bet you do. It is not magic! It is Porter Metrics! 

Discover more than 80 free report templates inspired by real use cases.  

Twitter Analytics metrics (explained)

Now that your Data Studio account was set up, it’s time to build your dashboard report. But before we do that, let’s take a look at all of the Twitter Analytics metrics available. This information will help you decide what data you want to include in your report. 

Porter Metrics offers a comprehensive list of Twitter Analytics metrics, including:


Account metrics: 

You can find relevant metrics related to your profile and have complete overviews of your account’s performance, including detailed information about your followers, tweets, and more

Metrics included in the account overview: 

  • Tweet
  • Tweets impression
  • Profile visits
  • Mentions
  • Followers
  • Top tweet
  • Top mention
  • Top follower
  • Top media Tweet

Tweets metrics:

Include Metrics related to the activity of your tweets. You can use this data to gain insights into how often your tweets are being seen and interacted with. You can also see detailed information about the engagement of each tweet, including likes, retweets, replies, and more.

It’s recommended you get familiar with the metrics in the Twitter Analytics section on Twitter. Then go to your Google Data Studio dashboard and create an insightful report. 

Find metrics such as:

  • Tweet likes
  • Tweet retweets
  • Tweet replies
  • Tweet quotes
  • Tweet impressions
  • Tweet engagements
  • URL link clicks
  • User profile clicks
  • Tweet organic impressions
  • Tweet organic likes
  • Tweet organic replies
  • Tweet organic retweets
  • Organic URL link clicks
  • Organic user profile clicks

Video metrics:


With this data, you can see how often your videos are being viewed and find detailed information about the engagement of each video. This information can be helpful if you’re trying to optimize your video content strategy.

Metrics related to video metrics: 

  • Video views 
  • Completion rate 
  • Total minutes viewed
  • Retention (Video average watch time)
  • 25% video watch time
  • 50% video watch time
  • 75% video watch time

You can check the following article to know all the metrics available for Twitter Analytics


Creating your first Twitter Analytics report on Google Data Studio


Now that you know all of the relevant metrics in Porter Metrics and Twitter Analytics, it’s time to build your dashboard report. You need to open the report template and click on “Edit and share” to make a copy and connect your new data source. 

You can use the template and customize it, adding new charts, graphs, or colors according to your brand.  We prepared a video tutorial to show you how to create your first charts and graphs on Google Data Studio.

Google Data Studio: learn to create charts and graphs

Follow these steps to create your first charts: 

  • Open the Google Data Studio report in the edit mode.
  • Go to the menu and click on “Insert” or “Add a Chart.” 
  • Choose a chart type (scorecard, time series, tables, pie charts, and bar charts are the most common).
  • Make sure the chart is linked to the Twitter Analytics connector.
  • Depending on the chart, you should choose a combination of metrics and dimensions.
  • Set to compare the data against the last period


Filters and controls


Filters and controls on Google Data Studio make your reports interactive and clean your data. 

A good use case for filters and controls with Twitter may be filtering by hashtag, location, or language.

We prepared this tutorial on how to create filters and controls on Google Data Studio:

Google Data Studio: Filters and Controls


Custom formulas

When it comes to formulas, think of Google Data Studio like Google Sheets: you can calculate any sort of metrics with countless math functions. 

You might want to calculate the ratio of engaged users against the total number of followers for Twitter Analytics or the average engagement rate per tweet.

Learn how to create your custom formulas by yourself following the next video tutorial: How to Build Calculated Fields in Google Data Studio

Case statements

As you set formulas to create metrics, you can use case statements to create new dimensions.  You can use case statements to group data, create bins, and create custom segments.

For example, you might want to group your Twitter followers into three categories: less than 1.000 followers, between 1.000 and 5.000 followers, and more than 5.000 followers. 

Here are our tutorials on case statements and regular expressions

Blending Twitter Analytics data 

One of the best features of Data Studio is the ability to blend multiple data sources into a single report. You can compare and contrast your Twitter Analytics data with other marketing data, such as Google Analytics, Facebook, or Instagram.

To blend two data sources:

  • Click on “ADD DATA SOURCE” in the Data Studio editor.
  • Click on “BLEND DATA”.
  • Choose your primary data source (this will be Twitter Analytics)
  • Choose your secondary data source (this could be Google Analytics, for example).
  • Click on “ADD TO REPORT”.
  • You can then start creating charts with data from both data sources.

If you want to know more about blending, we encourage you to watch the following video tutorial:

Google Data Studio: Blending Data / Examples and Step by Step

Customizing your report

You can customize your report, personalize your charts, and add colors and logos to match your company’s branding. You can also add headings and descriptions to help you tell a story with your data.

In this way, you’ll be able to create informative and visually appealing reports quickly.

We prepared a video tutorial showing you ways to customize your Twitter Analytics reports (and even make them Whitelabel).

Google Data Studio White Label: Personalize Your Report [Templates Included]

Sharing your Twitter report

Like other Google products, Google Data Studio has excellent collaboration and sharing features like other Google products. After you have created your Twitter Analytics report, you can share it with other people in your organization by clicking on the share button and then copying the link.

You can also publish your reports on the web so that anyone with the link can view them.

With Google Data Studio, you can: 

  • Choose the Gmail/G Suite users who can access your reports as editors or viewers 
  • Schedule email deliveries
  • Share a link to access the report
  • Download a PDF version
  • Embedding the report on another website

We covered this topic in the following video tutorial:

Google Data Studio: Share Your Reports [Automate it]

Free Data Studio templates for Twitter Analytics


You can visit our template gallery to find a wide variety of free Data Studio templates, including a Twitter Analytics template. 

There’s a lot more to discover about templates. If you’re looking for some creative inspiration, take a look at these report templates that might be of interest to you:

Conclusions


For using Google Data Studio you only need a Gmail account and a Connector Provider, In this case, we are using the Twitter Analytics connector of Porter Metrics.


With the Twitter Analytics connector for Google Data Studio, you can find valuable insights: 

  • How many times your tweets have been seen.
  • How long have people watching your videos?
  • How often do people who saw your tweet click on a link, retweet, like, or reply to it? 

You can also track Twitter Analytics over time to see how your metrics change. This is valuable information that can help you understand what type of content performs well on Twitter and adjust your strategy accordingly.

Finally,  remember you can save time with a report template, which is pre-built to your needs. We create new templates every week for free in our Google Data Studio Templates Library. We have templates for almost every use case: Facebook Ads, Social Media, E-Commerce, Google Ads, and SEO.

If you have any questions about connecting Twitter Analytics to Google Data Studio, feel free to contact us. We can set up your report for free!

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