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Sales report template

Get the actual Sales report template used by Porter to monitor your Sales performance.
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Creator

Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

+40,000 marketers have downloaded our dashboards

Template setup

Copy-paste the same dashboards that other teams and agencies use to monitor their Sales performance

Sales report template overview

With this Sales Dashboard Report template, you can monitor specific metrics such as total revenue, average deal size, and sales conversion rate. You can segment the data by region, sales representative, or product category to identify top-performing areas or individuals.

Share the report via PDF, link, or email to influence your teams or clients. For instance, highlight the increase in revenue in a specific region to demonstrate the effectiveness of a new marketing campaign.

Answer questions like “Which product category has the highest sales?” or “How does the sales conversion rate differ between sales representatives?” Gain insights into customer behavior and identify opportunities for improvement.

Suggested data sources

Use cases

Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available fields.

Metrics

Sales

– Conversion rate
– Cost per conversion
– Average order value

Customers

– Click-through rate (CTR)
– Conversion rate
– Bounce rate

Product

– Impressions
– Reach
– Click-through rate (CTR)

Dimensions

Campaign

– Geographical breakdown
– Time breakdown
– Demographic breakdown

Audience

– Demographics
– Psychographics
– Behavior

Time

By hour, day, week, month, quarter, or year

Features

100% custom charts

White-label

Custom metrics​

All-time historical data

Schedule email alerts​

Filters

Interactive

Goals​

Data blending

FAQs

A sales report should include metrics broken down by visibility, engagement, and conversion metrics. Segment the data by campaign, channel, audience, content, objective, and date. For example, include the number of impressions, clicks, and conversions for each campaign, channel, and objective. This allows for a detailed analysis of the sales performance and helps identify areas for improvement.
To analyze sales data, start by choosing visibility, engagement, and conversion metrics. For visibility, consider metrics like impressions and reach. For engagement, look at metrics such as click-through rate and time spent on page. For conversion, track metrics like conversion rate and average order value. Once you have the metrics, add context by comparing them against cost, date range, goals, rates, and benchmarks. For example, compare the conversion rate to the industry average or the previous month’s rate. Next, segment the data by campaign, channel, audience, content, objective, and date. For instance, analyze the conversion rate by campaign to identify the most effective one. Overall, prioritize relevant metrics, add context for comparison, and segment the data for deeper insights. Be succinct and focus on the elements, rather than the benefits.
To build a Sales dashboard, 1) connect your data and accounts from CRM systems like Salesforce or HubSpot. 2) Select metrics to monitor performance such as revenue, units sold, and sales growth. 3) Segment or break down data by campaign, sales channel, target audience, product type, customer content, sales objective, and date. 4) Add filters or buttons to make your report interactive, for example, a filter to view sales by region or a button to switch between quarterly and yearly views. 5) Share your dashboard via PDF, scheduled emails, or links to relevant stakeholders.

A sales dashboard is a visual tool that displays key sales metrics and KPIs, enabling businesses to track performance and make data-driven decisions. It is significant as it provides real-time insights, helps identify trends, and aids in forecasting. Tools like Looker Studio are commonly used to create these dashboards, which typically include elements like sales volume, revenue, conversion rates, and sales targets. Real-time data monitoring is crucial for immediate response to changes in sales trends. For a detailed guide on creating a marketing dashboard using Looker Studio, visit our YouTube channel: https://www.youtube.com/@porter.metrics.

Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps:

Before downloading your report choose the date range you want to visualize on your report.
Click on the “File” menu at the top left corner of the screen.

Select “Download as” from the drop-down menu and choose “PDF.”

You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report.

Click on “Download” to save the report on your device.

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