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PPC report template for marketing teams and agencies

Get the actual PPC on Looker Studio template used by Porter to monitor PPC performance.
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Meet the author

Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

+40,000 marketers have downloaded our dashboards

Template setup

Copy-paste the same dashboards that other teams and agencies use to monitor their PPC performance

PPC report template overview

With this performance monitoring report template, you can effortlessly monitor specific metrics that are crucial to your business. Easily track website traffic, conversion rates, and bounce rates to gain insights into your performance. Break down the data by different segments like geography, device type, or referral source to identify trends and target your audience effectively. Share your findings with teams or clients effortlessly. Generate PDF reports to present in meetings or send personalized email reports to stakeholders. Share a live link to provide real-time access to the data, allowing others to explore and analyze the metrics themselves. Answer key questions using the data at hand. Determine which marketing campaigns are driving the most conversions by analyzing conversion rates for different channels. Identify potential usability issues by examining bounce rates across different devices. Track the performance of your landing pages by comparing the average time spent on each page. Accelerate decision-making and drive data-driven actions with this comprehensive performance monitoring report template. Start leveraging its features today!

Suggested data sources

Use cases

Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available fields.

Metrics

Conversion metrics

– Conversion Rate – Cost per Conversion – Return on Ad Spend (ROAS)

Engagement metrics

– Click-through rate (CTR) – Conversion rate – Average session duration

Visibility metrics

– Impressions – Click-through rate (CTR) – Ad position

Dimensions

Campaign

– Target audience – Advertising channels – Campaign objectives

Audience

– Age group – Gender – Geographic location

Time

By hour, day, week, month, quarter, or year

Features

100% custom charts

White-label

Custom metrics​

All-time historical data

Schedule email alerts​

Filters

Interactive

Goals​

Data blending

FAQs

A PPC report should include a breakdown of metrics by visibility, engagement, and conversion metrics. The data should be segmented by campaign, channel, audience, content, objective, and date. For example, it should provide visibility metrics such as impressions and click-through rate, engagement metrics like average session duration and bounce rate, and conversion metrics like conversion rate and cost per conversion.
To analyze the data in a PPC report, follow these steps: 1) Choose metrics: Break down by visibility (impressions, reach), engagement (click-through rate, average session duration), and conversion metrics (conversion rate, cost per conversion). 2) Add context: Compare metrics against cost (cost per click, cost per thousand impressions), date range (performance over different time periods), goals (campaign objectives), rates (bounce rate, conversion rate), and benchmarks (industry averages). 3) Segment data: Analyze data by campaign (performance of different advertising campaigns), channel (performance across different advertising channels), audience (performance by different target audiences), content (performance of different ad creatives), objective (performance based on different campaign objectives), and date (performance by specific time periods). For example, when analyzing the visibility metrics, compare the impressions and reach of different campaigns to determine which campaigns are generating higher visibility. Compare the engagement metrics, such as click-through rate and average session duration, to assess the effectiveness of different channels or content. Analyze the conversion metrics, such as conversion rate and cost per conversion, to identify the most successful campaigns or target audiences.
To build a PPC dashboard, 1) connect your Google Ads and Analytics accounts. 2) Select metrics such as click-through rate, cost per click, and conversion rate to monitor performance. 3) Segment data by campaign, channel, audience, product, customer content, objective, and date for detailed insights. 4) Add filters for specific keywords or geographic locations and buttons to switch between different data views to make your report interactive. 5) Share your dashboard via PDF, scheduled emails, or links for easy access.
A PPC (Pay-Per-Click) dashboard is a tool that visually displays key performance metrics related to pay-per-click advertising campaigns. It is significant for businesses as it helps them monitor campaign performance, optimize strategies, and make data-driven decisions. Tools commonly used to create a PPC dashboard include Google Analytics, SEMrush, and Looker Studio. Key elements typically included are impressions, clicks, conversions, cost-per-click, and return on investment. Real-time data monitoring is crucial as it allows businesses to react quickly to changes and optimize campaigns for better results. For learning how to create a marketing dashboard using Looker Studio, visit our YouTube channel: https://www.youtube.com/@porter.metrics.

Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps:

Before downloading your report choose the date range you want to visualize on your report.
Click on the “File” menu at the top left corner of the screen.

Select “Download as” from the drop-down menu and choose “PDF.”

You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report.

Click on “Download” to save the report on your device.

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