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Twitter Ads creative analysis dashboard template for Google Sheets

Identify your most effective Twitter (X) ads and creative assets by analyzing their engagement and conversion rates. Compare ad performance against your targets, examining key metrics such as ad names, Return on Ad Spend (ROAS), and hook rate to determine which creatives are driving the best results.

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By Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

Data sources included

+40,000 marketers have downloaded our dashboards

Questions you can answer using this Twitter Ads dashboard template

  • Which ads have the highest or lowest engagement?
  • Which ads have the best CTR (Click-Through Rate)?
  • What is the overall Return on Ad Spend (ROAS) for each ad?
  • Which ads are performing well in terms of visibility?
  • What is the best-performing hook rate?
  • How do different creatives compare in terms of likes, shares, and comments?
  • Are there clear losers or winners in the general results?
  • What is the cost per acquisition (CPA) for each ad?
  • Are there any trends in the top-performing ads?
  • Which videos are failing to convert views into actions?
  • How do our best-performing ads compare to our target metrics?

How to set up this Google Sheets template?

Copy the Twitter Ads creative analysis dashboard template for Google Sheets in one click and automate your reporting

Follow these steps:


  • Step 1: Make a copy of the template.

  • Step 2: Download the extension and authorize your profile.

  • Step 3: Choose the accounts you want to pull data from.

  • Step 4: Use our prebuilt queries or build one from scratch to automate your data collection. Alternatively, you can input data manually.

  • Step 5: Set up automatic refresh to keep your dashboard updated.


Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available Facebook Ads fields.

Metrics

  • Engagement metrics

    • Link clicks
    • CTR (Click-through rate)
    • Landing page views

  • Customizable charts

    • Purchases
    • Purchase conversion value
    • Purchase ROAS (Return on Ad Spend)
    • CPA (Cost Per Acquisition)
    • ROAS score (Winner/Loser)

Dimensions

  • Date

    • Time progress: hours, days, weeks, month, quarter, and year.
    • Status: overspending or underspending
    • By day, week, month, quarter, or year.

Features

You can customize your marketing reports directly in Google Sheets with your logo, colors, and branding.
Set up email alerts using conditional notifications when a cell value changes.
Edit all charts and change style values, and then paste them on your Google Slides so they can auto sync.

Utilize functions like SUMIF, VLOOKUP, IF, and ARRAYFORMULA to calculate key metrics like CPA, ROAS, and CTR, automating calculations and combining data fields.

Pull your historical marketing data automatically using our Google Sheets marketing extension.

Filter by date, campaign, channel, and more to get the insights you need.
Set, track, and achieve marketing goals with real-time updates.
Set sync intervals to match your reporting needs, whether daily, weekly, or monthly.
Connect Google Analytics, Facebook Ads, Instagram, LinkedIn, and more to create a unified view of your marketing performance.

FAQs

A Twitter Ads creative analysis dashboard report should include key metrics such as Total Impressions, Click-Through Rate (CTR), and Engagement Rate to evaluate the effectiveness of each ad creative. Important engagement metrics like Likes, Retweets, and Replies should be tracked to gauge audience interaction levels. Additionally, metrics such as Video Views (25%, 50%, 75%, 100%) and Completion Rate help assess how well each creative holds the attention of viewers.
The dashboard should also feature financial metrics such as Cost per Click (CPC), Cost per Engagement (CPE), and Return on Ad Spend (ROAS) to provide insights into the cost-efficiency of each creative. Conversion Rate and Cost per Conversion are essential for understanding how effectively the creative is driving key business outcomes like signups or purchases.
Visualizations such as a comparison of creatives by performance, trend charts for CTR and ROAS, and heatmaps for audience engagement will offer a clear overview of which ads are performing best.
To automate this report, you should include a Google Sheets extension like Porter to allow autosync you Twitter Ads data for real-time data updates.

While this template is designed specifically for Twitter Ads, you can use Google Sheets’ multichannel connectors such as LinkedIn Ads, GA4, Shopify to integrate data from other marketing platforms. By combining insights from different sources, you can create a unified view of your overall marketing performance.

To set up email alerts, use the built-in notifications feature in Google Sheets. You can create custom rules to trigger email alerts based on specific conditions, such as when your actual spend exceeds the budget or when pacing percentages hit certain thresholds.

Yes, you can fully customize the charts in the dashboard. You can choose different chart types, adjust colors, fonts, and styles, add data labels, legends, and trendlines, and customize axes and gridlines to match your reporting needs.

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