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Google Business Profile review analysis dashboard template for Google Sheets

Auto-sync Google Business Profile reviews with dynamic analysis template. Track daily, monthly ratings, and detailed review insights.

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By Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

Data sources included

+40,000 marketers have downloaded our dashboards

Questions you can answer using this Google Business Profile dashboard template

  • What are the daily trends in reviews
  • What is the average review rating?
  • How do monthly review numbers compare in avg. rating and quantity of reviews?
  • What specific feedback do customers provide
  • How does the review performance vary by month
  • What are the most common sentiments in reviews?
  • What insights can be drawn from customer comments?
  • Which periods had the highest or lowest ratings?

How to set up this Google Sheets template?

Copy the Google Business Profile review analysis dashboard template for Google Sheets in one click and automate your reporting

Follow these steps:


  • Step 1: Make a copy of the template.

  • Step 2: Download the extension and authorize your profile.

  • Step 3: Choose the accounts you want to pull data from.

  • Step 4: Use our prebuilt queries or build one from scratch to automate your data collection. Alternatively, you can input data manually.

  • Step 5: Set up automatic refresh to keep your dashboard updated.


Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available Google Business Profile fields

Metrics

  • Customer Satisfaction

    • Average Review Rating
    • Rating per customer

  • Customizable charts

    • Total Number of Reviews

Dimensions

  • Date

    • Time progress: hours, days, weeks, month, quarter, and year.

  • Reviewer information

    • Reviewer name
    • Reviewer image

  • Review insights

    • Review comment

Features

You can customize your marketing reports directly in Google Sheets with your logo, colors, and branding.
Set up email alerts using conditional notifications when a cell value changes.
Edit all charts and change style values, and then paste them on your Google Slides so they can auto sync.

Utilize functions like SUMIF, VLOOKUP, IF, and ARRAYFORMULA to calculate key metrics like CPA, ROAS, and CTR, automating calculations and combining data fields.

Pull your historical marketing data automatically using our Google Sheets marketing extension.

Filter by date, campaign, channel, and more to get the insights you need.
Set, track, and achieve marketing goals with real-time updates.
Set sync intervals to match your reporting needs, whether daily, weekly, or monthly.
Connect Google Analytics, Facebook Ads, Instagram, LinkedIn, and more to create a unified view of your marketing performance.

FAQs

A Google Business Profile review analysis dashboard report should include key metrics like Reviews by Day, Average Review Rating, and Reviews by Month to monitor customer feedback trends over time. The Total Number of Reviews provides an overview of customer engagement and satisfaction levels.

Additionally, the dashboard should feature detailed review data such as Review Creation Date, Reviewer Name, Review Star Rating, and Review Comments to gain insights into customer experiences and sentiment. By analyzing these metrics, businesses can identify areas for improvement and enhance their online reputation through data-driven strategies.

Also, include an auto-sync feature for real-time data updates from Google Business profile using Porter Metrics Google Sheets extension.

While this template is designed specifically for Google Business Profile you can use Google Sheets’ multichannel connectors such as LinkedIn Ads, GA4, Shopify to integrate data from other marketing platforms. By combining insights from different sources, you can create a unified view of your overall marketing performance.

To set up email alerts, use the built-in notifications feature in Google Sheets. You can create custom rules to trigger email alerts based on specific conditions, such as when your actual spend exceeds the budget or when pacing percentages hit certain thresholds.

Yes, you can fully customize the charts in the dashboard. You can choose different chart types, adjust colors, fonts, and styles, add data labels, legends, and trendlines, and customize axes and gridlines to match your reporting needs.

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