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Google Business Profile Local SEO performance dashboard template for Google Sheets

Analyze your Google Business Profile performance by reviewing impressions and conversions: direction requests, phone calls, website clicks, conversations, bookings, and food orders.

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By Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

Data sources included

+40,000 marketers have downloaded our dashboards

Questions you can answer using this Google Business Profile dashboard template

  • What is the total number of impressions for my business?
  • How many impressions are from desktop devices?
  • How many impressions are from desktop maps?
  • How many impressions are from mobile devices?
  • What is the trend of impressions by month?
  • What is the total number of conversions?
  • How many direction requests have been made?
  • How many phone calls were received?
  • How many clicks to the website occurred?
  • How many conversations were initiated?
  • How many bookings were made?
  • How many food orders were placed?
  • What is the trend of direction requests by month?
  • What is the trend of phone calls by month?

How to set up this Google Sheets template?

Copy the Google Business Profile Local SEO performance dashboard template for Google Sheets in one click and automate your reporting

Follow these steps:


  • Step 1: Make a copy of the template.

  • Step 2: Download the extension and authorize your profile.

  • Step 3: Choose the accounts you want to pull data from.

  • Step 4: Use our prebuilt queries or build one from scratch to automate your data collection. Alternatively, you can input data manually.

  • Step 5: Set up automatic refresh to keep your dashboard updated.


Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available Google Business Profile fields

Metrics

  • Visibility

    • Total impressions
    • Impressions on desktop
    • Impressions on desktop map
    • Impressions on mobile
    • Impressions by month

  • Customizable charts

    • Total conversions
    • Direction requests
    • Phone calls
    • Website clicks
    • Conversations
    • Bookings
    • Food orders

Dimensions

  • Date

    • Time progress: hours, days, weeks, month, quarter, and year.
    • Status: overspending or underspending
    • By day, week, month, quarter, or year.

  • Location

    • Location name

Features

You can customize your marketing reports directly in Google Sheets with your logo, colors, and branding.
Set up email alerts using conditional notifications when a cell value changes.
Edit all charts and change style values, and then paste them on your Google Slides so they can auto sync.

Utilize functions like SUMIF, VLOOKUP, IF, and ARRAYFORMULA to calculate key metrics like CPA, ROAS, and CTR, automating calculations and combining data fields.

Pull your historical marketing data automatically using our Google Sheets marketing extension.

Filter by date, campaign, channel, and more to get the insights you need.
Set, track, and achieve marketing goals with real-time updates.
Set sync intervals to match your reporting needs, whether daily, weekly, or monthly.
Connect Google Analytics, Facebook Ads, Instagram, LinkedIn, and more to create a unified view of your marketing performance.

FAQs

A Google Business Profile Local SEO performance dashboard should include these essentials:

  • Impression Overview: Total impressions, impressions on desktop, impressions on desktop map, impressions on mobile. 
  • Conversion Metrics: Total conversions, direction requests, phone calls, website clicks, conversations, bookings, food orders. 
  • Trend Analysis: Impressions by month, direction requests by month, phone calls by month, website clicks by month.

Ensure the dashboard auto-syncs with your Google Business profile data for real-time updates and actionable insights using Porter Metrics Google Sheets extension.

While this template is designed specifically for Google Business Profile you can use Google Sheets’ multichannel connectors such as LinkedIn Ads, GA4, Shopify to integrate data from other marketing platforms. By combining insights from different sources, you can create a unified view of your overall marketing performance.

To set up email alerts, use the built-in notifications feature in Google Sheets. You can create custom rules to trigger email alerts based on specific conditions, such as when your actual spend exceeds the budget or when pacing percentages hit certain thresholds.

Yes, you can fully customize the charts in the dashboard. You can choose different chart types, adjust colors, fonts, and styles, add data labels, legends, and trendlines, and customize axes and gridlines to match your reporting needs.

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