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Facebook Insights post analytics dashboard template for Google Sheets

Analyze your Facebook organic posts with key KPIs like followers, engagement rate, likes, comments, and audience sentiment. Optimize content and boost engagement

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By Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

Data sources included

+40,000 marketers have downloaded our dashboards

Questions you can answer using this Facebook Insights dashboard template

  • What is the total reach and impressions for my Facebook posts?
  • How does my post engagement rate trend over time?
  • What is the best time to post to maximize reach and engagement?
  • How many post saves and comments have I received?
  • How do impressions and engagement rate trend over time?
  • Which posts have the highest engagement (likes, comments, saves)?
  • What are the month-over-month trends for post reach, impressions, engagement rate, and follower growth?
  • How do likes, comments, and saves vary over time?
  • What is the overall audience sentiment based on post comments and engagement rate?
  • What is the growth of my followers over time?

How to set up this Google Sheets template?

Copy the Facebook Insights post analytics dashboard template for Google Sheets in one click and automate your reporting

Follow these steps:


  • Step 1: Make a copy of the template.

  • Step 2: Download the extension and authorize your profile.

  • Step 3: Choose the accounts you want to pull data from.

  • Step 4: Use our prebuilt queries or build one from scratch to automate your data collection. Alternatively, you can input data manually.

  • Step 5: Set up automatic refresh to keep your dashboard updated.


Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available Facebook Ads Insights

Metrics

  • Visibility

    • Post impressions
    • Post reach
    • New followers

  • Customizable charts

    • Post Reactions
    • Post Likes
    • Post Shares
    • Post Comments
    • Post engagement
    • Post Engagement Rate

  • Post actions

    • Post Actions: Like
    • Post Actions: Lov
    • Post Actions: Wow
    • Post Actions: Haha
    • Post Actions: Sad
    • Post Actions: Anger

Dimensions

  • Date

    • Time progress: hours, days, weeks, month, quarter, and year.
    • Status: overspending or underspending
    • By day, week, month, quarter, or year.

  • Post name

    • Post name
    • Post message

  • Post image

    • Post image
    • Post URL

Features

You can customize your marketing reports directly in Google Sheets with your logo, colors, and branding.
Set up email alerts using conditional notifications when a cell value changes.
Edit all charts and change style values, and then paste them on your Google Slides so they can auto sync.

Utilize functions like SUMIF, VLOOKUP, IF, and ARRAYFORMULA to calculate key metrics like CPA, ROAS, and CTR, automating calculations and combining data fields.

Pull your historical marketing data automatically using our Google Sheets marketing extension.

Filter by date, campaign, channel, and more to get the insights you need.
Set, track, and achieve marketing goals with real-time updates.
Set sync intervals to match your reporting needs, whether daily, weekly, or monthly.
Connect Google Analytics, Facebook Ads, Instagram, LinkedIn, and more to create a unified view of your marketing performance.

FAQs

A Facebook Insights post analytics dashboard report should include key metrics such as Total Reach, Impressions, and Engagement (likes, comments, shares, and saves) for each post to provide insights into post performance and audience interaction. Tracking Engagement Rate for each post is essential for understanding how well your content resonates with your audience.

The dashboard should also feature follower growth over time, highlighting New Followers gained within a specific period. Monitoring post performance trends such as month-over-month changes in reach, impressions, and engagement helps identify patterns in audience behavior.

In addition, including metrics like Best Performing Posts by engagement or reach will spotlight the content that drives the most interactions. Visualizations showing engagement trends, post reach, and impressions over time will provide a clear view of content effectiveness, allowing for more informed content strategy adjustments. Finally, insights into the Best Time to Post based on engagement levels will guide content scheduling to maximize impact.

Include an auto-sync feature for real-time data updates from Facebook Insights. Optional additions: hashtag performance, post type comparisons, and engagement rate calculations.

While this template is designed specifically for Facebook Insights, you can use Google Sheets’ multichannel connectors such as LinkedIn Ads, GA4, Shopify to integrate data from other marketing platforms. By combining insights from different sources, you can create a unified view of your overall marketing performance.

To set up email alerts, use the built-in notifications feature in Google Sheets. You can create custom rules to trigger email alerts based on specific conditions, such as when your actual spend exceeds the budget or when pacing percentages hit certain thresholds.

Yes, you can fully customize the charts in the dashboard. You can choose different chart types, adjust colors, fonts, and styles, add data labels, legends, and trendlines, and customize axes and gridlines to match your reporting needs.

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