Build a report
Sign in with Google
Works with Looker Studio

Twitter Ads report template for Looker Studio

Get the actual Twitter Ads report template used by Porter to monitor your PPC performance.
Download template

Creator

Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

+40,000 marketers have downloaded our dashboards

Template setup

Copy-paste the same dashboards that other teams and agencies use to monitor their PPC performance

Twitter Ads report template overview

With this Twitter Ads template on Looker Studio, easily monitor specific metrics for performance monitoring. For example, track engagement rates, click-through rates, and conversion rates to optimize your Twitter campaigns. Segment the data by campaign type, audience demographics, or time of day to gain deeper insights.

Share the data with your teams or clients through pdf, link, or email to influence decision-making. Present the success of your campaigns and identify areas for improvement.

Answer questions like: What is the ROI of our Twitter advertising? Which audience segment has the highest engagement rate? How does campaign performance vary by location? Gain actionable insights and maximize the effectiveness of your Twitter Ads strategy.

Suggested data sources

Use cases

Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available fields.

Metrics

Conversion metrics

– Click-through rate (CTR)
– Conversion rate
– Return on investment (ROI)

Engagement metrics

– Impressions
– Click-through rate (CTR)
– Retweets

Visibility metrics

– Impressions
– Reach
– Engagement rate

Dimensions

Campaign

– Target audience
– Ad formats
– Ad placements

Audience

– Age
– Gender
– Interests

Time

By hour, day, week, month, quarter, or year

Features

100% custom charts

White-label

Custom metrics​

All-time historical data

Schedule email alerts​

Filters

Interactive

Goals​

Data blending

FAQs

A Twitter Ads report should include a breakdown of metrics by visibility, engagement, and conversion metrics. The data should be segmented by campaign, channel, audience, content, objective, and date. For example, the report can provide insights on the impressions, click-through rate, and conversion rate for each individual campaign or channel. It should also show the performance of different audiences based on demographics or interests, as well as the effectiveness of various content types or objectives.
To analyze Twitter Ads data, 1) choose visibility metrics such as impressions and reach, engagement metrics like likes, retweets, and replies, and conversion metrics such as click-through rate and conversion rate. Break these metrics down by visibility (impressions, reach), engagement (likes, retweets), and conversion (CTR, conversion rate). 2) Add context by comparing these metrics vs the cost of running the campaign, date range to identify trends, campaign goals to measure effectiveness, benchmark rates to assess performance against industry standards. For example, compare the CTR of different campaigns against their associated costs to determine the cost-effectiveness. 3) Segment data by campaign, channel, audience, content, objective, and date. Analyze performance metrics across different campaigns or channels to identify the most successful ones. Compare audience engagement metrics for different content types or objectives to optimize future campaigns.
To build a Twitter Ads dashboard, 1) connect your Twitter Ads account and data sources. 2) Choose metrics such as impressions, engagement rate, or cost per action to monitor performance. 3) Segment your data by campaign, channel, audience, tweet content, objective, or date for a detailed analysis. 4) Add filters or buttons like date range or campaign type to make your report interactive. 5) Share your dashboard via PDF, scheduled emails, or links for easy access and review.

A Twitter Ads dashboard is a tool that visualizes and organizes data from Twitter advertising campaigns, providing insights into performance metrics like engagement, impressions, and conversions. It is significant for businesses as it helps them track their ad performance, optimize strategies, and make data-driven decisions. Tools like Looker Studio can be used to create such dashboards, which typically include key elements like campaign overview, audience demographics, and performance trends. Real-time data monitoring is crucial as it allows businesses to react promptly to changes and improve their campaigns. For learning how to create a marketing dashboard using Looker Studio, you can refer to our YouTube channel: https://www.youtube.com/@porter.metrics.

Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps:

Before downloading your report choose the date range you want to visualize on your report.
Click on the “File” menu at the top left corner of the screen.

Select “Download as” from the drop-down menu and choose “PDF.”

You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report.

Click on “Download” to save the report on your device.