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Post analysis report template for Looker Studio

Get the actual Post analysis report template used by Porter to monitor your Social Media performance.
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Creator

Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

+40,000 marketers have downloaded our dashboards

Template setup

Copy-paste the same dashboards that other teams and agencies use to monitor their Social Media performance

Post analysis report template overview

With this dashboard template on Looker Studio, monitor specific metrics for performance monitoring. For example, track website traffic, conversion rates, and user engagement. Segment the data by device type, location, or marketing channel to identify trends. Share the insights via PDF, link, or email to influence teams or clients. Answer questions such as, “Which marketing channel drives the highest conversion rate?” or “How does user engagement vary by device type?” Act now and optimize your performance.

Suggested data sources

Use cases

Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available fields.

Metrics

Conversion metrics

– Conversion rate
– Cost per conversion
– Return on investment (ROI)

Engagement metrics

– Click-through rate (CTR)
– Conversion rate
– Social media engagement rate

Visibility metrics

– Impressions
– Reach
– Click-through rate

Dimensions

Campaign

– Target audience
– Channel or platform
– Campaign objective

Audience

– Demographic
– Psychographic
– Geographic

Time

By hour, day, week, month, quarter, or year

Features

100% custom charts

White-label

Custom metrics​

All-time historical data

Schedule email alerts​

Filters

Interactive

Goals​

Data blending

FAQs

A post analysis report should include metrics broken down by visibility, engagement, and conversion metrics. The data should be segmented by campaign, channel, audience, content, objective, and date. For example, include metrics like impressions, reach, likes, shares, comments, click-through rate, conversion rate, etc.
To analyze social media post data, the following steps can be followed: 1) Choose metrics and break them down by visibility (reach, impressions), engagement (likes, comments, shares), and conversion (click-through rate, conversion rate) metrics. 2) Add context by comparing the metrics against the cost (cost per click, cost per conversion), date range (week over week or month over month performance), goals (e.g., increasing reach or conversion), rates (engagement rate, conversion rate), and benchmarks (industry standards or previous performance). 3) Segment the data by campaign (e.g., holiday campaign), channel (Facebook, Twitter), audience (age group, location), content type (images, videos), objective (awareness, lead generation), and date (daily or hourly analysis). Example: The reach metric for a Facebook post increased by 20% compared to the previous week, with a corresponding increase in engagement rate of 15%. However, the conversion rate remains lower than the industry benchmark, indicating a need to optimize the post’s call-to-action.
To build a post-analysis dashboard, 1) connect your data and accounts, such as Google Analytics, social media platforms, and CRM systems. 2) Select the metrics to monitor performance, like engagement rate, click-through rate, or conversion rate. 3) Segment or break down data by campaign, channel, audience, product, customer content, objective, date, for example, comparing the performance of a Facebook campaign targeting millennials versus one targeting baby boomers. 4) Add filters or buttons to make your report interactive, such as a date range filter or a product category filter. 5) Share your dashboard via PDF, scheduled emails, or links to relevant stakeholders.

A post-analysis dashboard is a visual representation tool that displays key business metrics, data, and analytics to monitor performance and guide decision-making. It is significant for businesses as it provides insights into past performance, helping to inform future strategies. Common tools used to create such a dashboard include Looker Studio, Tableau, and Power BI, with key elements including data visualizations, KPI tracking, and trend analysis. Real-time data monitoring is crucial as it allows businesses to respond quickly to changes. For a detailed guide on creating a marketing dashboard using Looker Studio, visit our YouTube channel: https://www.youtube.com/@porter.metrics.

Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps:

Before downloading your report choose the date range you want to visualize on your report.
Click on the “File” menu at the top left corner of the screen.

Select “Download as” from the drop-down menu and choose “PDF.”

You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report.

Click on “Download” to save the report on your device.

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