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Marketing KPIs report template for Looker Studio by Porter

Get the actual Marketing KPIson Looker Studio template used by Porter to monitor Marketing performance.
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Meet the creator

Porter

This template is built by the same marketers behind all our tutorials, support, and our template gallery.

+40,000 marketers have downloaded our dashboards

Template setup

Copy-paste the same dashboards that other teams and agencies use to monitor their Marketing performance

Marketing KPIs report template overview

With this Marketing KPIs report template, monitor specific metrics such as conversion rate, cost per acquisition (CPA), click-through rate (CTR), return on ad spend (ROAS), and customer lifetime value (CLV). Segment data by campaign type, geographic location, device type, and customer demographics. Share the report through a link, PDF, or email to influence your team or customers. Answer questions such as: – What is the current conversion rate for each marketing campaign? – How does the cost per acquisition vary across different geographic locations? – What is the click-through rate for ads on different devices? – How does the return on ad spend compare between various customer demographics? – What is the customer lifetime value for different segments? This template is contextual for marketers focusing on marketing and PPC strategies.

Suggested data sources

Use cases

Metrics and dimensions included

Customize the template’s metrics and dimensions as you like. See all available fields.

Metrics

Conversion metrics

Conversion Rate, Cost Per Conversion, Lead-to-Customer Rate

Engagement metrics

CTR (Click-through rate), Likes, Shares

Visibility metrics

Impressions, Reach, Page Views

Dimensions

Campaign

Campaign budget, campaign duration, campaign target audience

Audience

Time

By hour, day, week, month, quarter, or year

Features

100% custom charts

White-label

Custom metrics​

All-time historical data

Schedule email alerts​

Filters

Goals​

Data blending

FAQs

A Marketing KPIs report should include metrics such as Conversion metrics like Conversion Rate, Cost Per Conversion, Lead-to-Customer Rate; Engagement metrics like CTR (Click-through rate), Likes, Shares; and Visibility metrics like Impressions, Reach, Page Views. Then, segment and filter this data by dimensions like Campaign budget, campaign duration, campaign target audience; Audience demographics, audience location, audience interests; By hour, day, week, month, quarter, or year. Once the data is ready, make sure to add buttons and filters to make your reports interactive, use custom colors and logos to make it white-label, and share via link, PDF, or email so your teams or clients can access it.
To build a Marketing KPIs dashboard, start by connecting your marketing data sources like Google Ads to platforms such as Google Sheets or Google Looker Studio. Choose key metrics like Conversion Rate, Cost Per Conversion, Lead-to-Customer Rate, CTR, Likes, Shares, Impressions, Reach, and Page Views to map your marketing funnel comprehensively. Segment your data by channel, campaign, audience, product, or objective, using dimensions like campaign budget, duration, target audience, audience demographics, location, and interests. This combination of metrics and segmentation will help identify trends and optimization opportunities. Share your dashboard via PDF, scheduled emails, or links for easy access.
Yes, Looker Studio allows you to download your report as a PDF. To do it, follow these steps: Before downloading your report choose the date range you want to visualize on your report. Click on the “File” menu at the top left corner of the screen. Select “Download as” from the drop-down menu and choose “PDF.” You can choose which pages you want to download, and also you can add a password to protect the report and add a link back to the online report. Click on “Download” to save the report on your device.

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