What is ROAS? How to Calculate Return On Ad Spend

What is ROAS? How to Calculate Return On Ad Spend

The ROAS calculation is a metric used to determine the success of your advertising campaigns. Let’s look at how to calculate ROAS, why it is essential, and how it impacts your business goals. Have you ever wondered what ROAS is and why many businesses ask for its measurement on their reports? It is simple, ROAS […]

How this ex-Googler builds his Facebook & Google Ads reports

How this ex-Googler builds his Facebook & Google Ads reports

TL;DR: Juan Lombana, a Google Marketing expert, switched from manual reporting on Google Sheets to blend and visualize Facebook Ads and Google Ads data on Google Data Studio, automatically. Here’s how he does it. About Juan Lombana Juan Lombana is, probably, the most renowned Google Ads expert in the Hispanic market and Latin America. He’s […]