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40 Best multi-channel/cross-channel reporting tools for 2023

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The Ultimate Guide to Choosing a Marketing Reporting Tool

Chiefmartech says there are over 200 marketing analytics solutions, and most also offer marketing reporting automation and data management features, so finding actual the best marketing reporting tool is tough. I’ll share my perspective as a marketing analytics tech founder. I dive deep into all reporting tools, considering their features and limitations, which only become clear after you use them. I created a framework to help you evaluate and choose a Supermetrics alternative. With it, we evaluate: Features A marketing data pipeline is the process of data extraction, data aggregation, data normalization, transformation, and visualization to let digital marketers and

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82 Responses

  2. Great post! I love how you’ve broken down the complexities of choosing the best marketing reporting tool. With so many options out there, having a solid framework to evaluate alternatives like Supermetrics is incredibly helpful. Your approach to looking at features and limitations, especially through the lens of real-world use, gives valuable insights. A well-defined marketing data pipeline is key to streamlining everything from data extraction to visualization, and your perspective really sheds light on how crucial it is to make the right choice. Thanks for sharing your expertise!

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