How to set up GA4 events and conversions for B2B teams
Measure the most important actions users and prospects make on your website using GA4 and Tag Manager in this step-by-step workshop, where we will teach you how to measure and take action using your data with a proven framework.
- Virtual Workshop
- Wednesday, October 4th - 11:00 AM COT (GMT-5)
- 11:00 AM COT (GMT-5)
In 60 minutes you'll learn
How to measure your lead generation efforts using Google Analytics 4 and Google Tag Manager in a 100% practical workshop.
Learn how to set up custom events on GA4
Custom events allow you to customize GA4 to track the most important user actions and generate results.
Learn to make your forms & website a funnel
Take action and optimize your results using data found in parameters and events.
How to set parameters on GA4
Enable customized tracking, campaign attribution, user engagement analysis, content evaluation, and more.
Transform custom events as conversions on GA4
Tack specific user actions and create reports based on your desired outcomes.
Meet your host
JJ has worked alongside Startups, Multi-Billion dollar companies & everything in between. He works with his team to develop custom measurement & visualization solutions that allow you to have custom feedback loops & help you ACT fast!
With experience in media buying, PPC, and advanced custom solutions, JJ is able to see the whole picture and take a predictive approach, answering the clients ‘next questions’ in initial implementations. The goal is always delivering meaningful visualizations that anyone can take action on.
Resources you'll receive after the Workshop
A GA4 template to help you visualize all the events and data of your website.
You can breakdown conversions, users ,and events by landing page, campaign, channeles, and more.
After the workshop we will send you a recording of the workshop so you can revisit when you need it.
The first step is to setup your events and conversions. The next thing is visualizing and analyzing your data to make informed decisions.
