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With this performance monitoring dashboard example, monitor specific metrics such as website traffic, conversion rates, and load times. Break down the data by segmenting it into different time periods, sources of traffic, or demographics.
Share the dashboard with teams or clients via PDF, link, or email to influence decision-making. Show them the impact of different marketing campaigns, website optimizations, or customer experience improvements.
Answer questions about the effectiveness of advertising channels by comparing conversion rates and cost per acquisition. Analyze user behavior to identify areas for improvement in the customer journey. Understand the correlation between website load times and bounce rates.
Customize the template’s metrics and dimensions as you like. See all available fields.
– Conversion Rate
– Cost per Conversion
– Return on Ad Spend (ROAS)
– Click-through rate (CTR)
– Conversion rate
– Average session duration
– Impressions
– Click-through rate (CTR)
– Ad position
– Target audience
– Advertising channels
– Campaign objectives
– Age group
– Gender
– Geographic location
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A PPC (Pay-Per-Click) dashboard is a tool that visually displays key performance metrics related to pay-per-click advertising campaigns. It is significant for businesses as it helps them monitor campaign performance, optimize strategies, and make data-driven decisions. Tools commonly used to create a PPC dashboard include Google Analytics, SEMrush, and Looker Studio. Key elements typically included are impressions, clicks, conversions, cost-per-click, and return on investment. Real-time data monitoring is crucial as it allows businesses to react quickly to changes and optimize campaigns for better results. For learning how to create a marketing dashboard using Looker Studio, visit our YouTube channel: https://www.youtube.com/@porter.metrics.
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