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  5. Windsor.ai: Overview, Pros & Cons, Features and Pricing 

Windsor.ai: Overview, Pros & Cons, Features and Pricing 

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Founded in spring 2017, Windsor gives digital marketers and advertisers a chance to make data-driven decisions based on their journeys throughout a given period. 

Windsor.ai Overview

What is Windsor.ai?

Windsor.ai is an automated marketing reporting tool that allows you to integrate all your analytics, CRM, and marketing data from more than 50 platforms. You can also stream all this data to any spreadsheet and report it comfortably. 

It is a small company and has between 11-50 employees, and estimated yearly revenue is equal to 1.3 million dollars.

How Does Windsor.ai Work?

As mentioned above, Windsor.ai lets you automate your data collection process and help you save time, and increase the quality of your reports. It also informs you about the list of ROI with different integrations throughout various journeys so you can optimize your strategies and plans based on it.

Who Is Windsor.Ai Suitable For?

Having different pricing plans that could be suitable for different users from different industries, Windsor.Ai is suitable for solely-working professionals small businesses, but also for huge companies and enterprises. If you are interested in cross-channel digital marketing reporting, Windsor.ai can be a good choice for you.

Is Windsor.ai Worth It?

Looking at the features, we are going to mention in this article, technical specifications, customer support and reviews from various platforms, we can say that Windsor.ai is worth your money and time. 

Windsor.ai Features

Now we will look at various Windsor.ai features and list them accordingly. You will learn about their customer support, technical specifications, pros & cons, data-blending, and much more.

Windsor.ai Support 

Considering different testimonials and reviews from the customers, Windsor.ai is popular for its excellent customer support. The company enables you to contact them in different ways:

  • Email
  • Phone 
  • Live Support
  • Tickets
  • Training

The support team is super friendly and open to discussing different ideas. 

What is Windsor.ai Ideal For?

Windsor.ai is ideal for combining data extracted from different tools in various destinations like Google Sheets, Google Data Studio, and Excel. Also, it is a better solution for decreasing your CPA (Cost per Acquisition) and increasing the ROI (Return on Investment). 

Is Windsor.ai Easy to Use?

Even though you need to understand some basics of digital marketing reporting and considering that you probably do understand them if you have been in digital marketing for some time, Windsor.ai is easy to use. The platform is straightforward to use as you have control over your dashboard, and you can customize it to your needs.

As it gives you recommendations based on your performances, these insights should be easy to activate. Looking at customer reviews, they have no complaints about this, contributing to ease of use.

Windsor.ai Dashboard

The platform has a multi-channel attribution dashboard, where you can combine your advertising and analytics data in one place. 

Windsor.ai User Management

When it comes to Windsor.ai user management, you have control and access to all the features regarding your account activation, re-activation, and deletion, as you can do it at any time. Also, depending on your pricing plans, different users can have access to your account.

Is Data-Blending Possible with Windsor.ai?

Yes, as it allows you to create cross-channel reports using destinations like Google Data Studio and Google Sheets, you have a chance to blend your data with Windsor.ai.

Is Windsor.ai Secure?

One of the main features users value in marketing automation in 2022 is security. How is the data processed, and is something taken without your consent? 

Our research shows that Windsor.ai is secure and legit and seriously takes it. A platform that focuses on the security issues of different tools and channels – ScamAdviser rated Windsor with the highest point, which means there have been no complaints from the users regarding the matter.

Import and Export with Windsor.ai

When using marketing automation tools like Windsor, one question that comes to mind is – is it possible to import data from different platforms and export them into Google Sheets, Excel, Data Studio? 

The answer is yes. You can import data from Linkedin, Facebook, Campaign Manager, Adform or Google Dv360 and export them to Google Data Studio and Google Sheets. 

For Google Data Studio, they provide you with a data source, and with Google Sheets, you will see instructions in the registration form, so the process is made easy for you.

How Fresh Is the Data in Windsor.ai?

The answer may differ for different platforms, but the data freshness is quite good in Windsor.ai. They update data daily, and with Google Analytics, the data can be updated up to four times a day. So even if it is not real-time data, it is very close.

Report Sharing with Windsor.ai

You can share your reports as PDF files, or you can send them to your clients via Google Sheets or Google Data Studio. You can see the template gallery of Windsor.ai here. So depending on your pricing plan, you can easily download and share your reports with your teammates, professionals, or clients.

Is Windsor.ai Fast and Convenient?

When it comes to how fast Windsor.ai works, we can say it is fast enough for users to use it, but sometimes it may function slowly. Like the other marketing automation tools, Windsor.ai also relies on your data sizes to function fast. When your data size is too big, it may take up to several days to load and function well. 

Windsor.ai on Mobile

Mobile devices have divided businesses, and companies that adapt to different devices well win the competition in the market. However, we can not say that Windsor is well adapted to mobile. It does not have specified solutions for mobile devices, and users who access their reports via mobile browsers have been complaining about mobile devices’ speed and user experience. So, it seems Windsor.ai should optimize better for mobile devices in the future to stay competitive in the market.

What Are the Technical Specifications of Windsor.ai?

Windsor.ai has different technical specifications that need to be mentioned. It is web-based as we have mentioned before, which means it is adapted to only bigger screens. When it comes to deployment, Windsor.ai is cloud-hosted. The supported language is English, so you should report in that language. The pricing model, which we will talk about in more detail in the next paragraphs, is based on monthly payments. 

Integrations

When talking about any marketing reporting tool, you are obviously interested in the data integrations it has. The more the tool has, the more convenient for you. Now we will look at different integrations Windsor.ai has.

What Integrations Does Windsor.ai Have?

Windsor.ai has more than 50 data integrations, which should be more than enough if you are a digital marketing professional looking for cross-channel marketing reports. Some of its integrations are: 

  1. Salesforce
  2. Google Ads
  3. Facebook Ads
  4. Linkedin Ads
  5. Google Analytics
  6. Pinterest Ads
  7. Twitter Ads
  8. Tik-Tok Ads
  9. Snapchat Ads
  10. Criteo

And other 40+ integrations, you can use Windsor.ai to report your data.

Windsor.ai Pricing

One of the first questions that come to your mind when deciding to buy or not to buy a product or service is its price. And that is understandable. When it comes to marketing reporting tools, the prices are very close to each other, except for some industry giants like SuperMetrics.

Windsor.ai has 5 different pricing plans:

  1. Free: You can try the free version with all the features for 30 days. In this plan, you will have a chance to create 1 report, only 1 user will have access to it, and 2 data source connectors will be available. It is good as a trial version, but you will need to pay if you want to use it to create more reports in the future.
  2. Basic: Billed annually, this plan costs you 19$ per month, and of course, with better options. Unlimited reports and users are available for this plan, and 3 data source connectors and 2 destinations are available. Also, you can use different dashboards in this plan.
  3. Standard: This plan will cost you 99$ per month, and this may be the best option for small businesses and agencies with budget restrictions. In this plan, you will have 7 data source connectors and 2 destinations. The other features are the same as the Basic plan.
  4. Professional: This plan costs you 499$ per month, and it has additional features like multitouch attribution and a dedicated account manager for you. Also, it makes 10 data source connectors and 5 destinations available for you. 
  5. Enterprise: In this plan, you will have a chance to customize your options. Depending on how much you want to pay, you will have a chance to access 11-200 data source connectors, and there will be a specific enterprise onboarding for you and a dedicated account manager.

Pros and Cons of Windsor.ai

When looking at different reviews and testimonials, we can specify some of the main pros and cons Windsor.ai has. 

Pros: The unique feature of Windsor.ai is that it gives data-driven suggestions on what to fix and how, so it increases your ROI and helps you decrease your CPA. Other than that, it updates data daily, the customer support is excellent and always ready to help, and the pricing plans are suitable for most users.

Cons: The user interface may be hard to use for some users. Other than that, it sometimes has speed problems for big data sizes and can work slowly on mobile and tablet devices.

Windsor.ai Reviews

Windsor ai is rated differently on different platforms, and we will look at these reviews:

  1. G2.com: in this famous review platform, Windsor.ai is rated 4.8 out of 5 and is awarded “high-performer” for winter 2022. There are no negative reviews on the platform; the tool only received 4 and 5-star reviews.
  2. Casper: the rating is slightly different in this platform as Windsor.ai is rated 4.4 out of 5. The lowest ratings Windsor.ai got were for Campaign Analytics and Campaign Monitoring, where they got 3.99/5 and 3.42/5, respectively.
  3. Capterra: Windsor.ai got 4.9 out of 5 in Capterra, but the fact that it has only seven reviews limits your chances of taking these reviews as criteria to start using the tool.

Windsor.ai FAQ

We have a look at the Frequently Asked Questions by the users and will try to answer all of them.

Is Windsor.ai Available for Free?

Yes, you can sign up for a 30-days free trial version of Windsor.ai and use its features for the mentioned period. However, you will have limited opportunities during that time.

Is Windsor.ai Safe?

As of now, there have been no serious complaints from the users and customers, so we can say that Windsor.ai is safe and gives a great focus on security matters. You can read about their privacy statements here.

How Is The Billing in Windsor.ai?

Depending on your pricing plan, you can pay 19$, 99$, or 499$ per month. But you will be billed annually, so you should consider this before purchasing the product.

How Is the Support in Windsor.ai?

Customer support is excellent in Windsor.ai, as you will have a team contacting you via email, phone, and live support. You can get help from the customer support team 24/7.

Does Windsor.ai Have Social Media Accounts?

Yes, Windsor.ai is available on Facebook and on Twitter.

Windsor.ai Alternatives

Here is the list of alternatives to Windsor.ai: 

  1. Hubspot Marketing Hub
  2. SuperMetrics
  3. Funnel.io
  4. CallRail
  5. PorterMetrics
  6. Addington
  7. Latina

All of these alternatives can be beneficial for you, depending on your needs, budgets, and strategies.

Meet the author

Picture of Juan Bello

Juan Bello

Juan Bello the co-founder and CEO of Porter Metrics, is a dedicated marketer who founded the company to help marketers make faster, data-driven decisions without the need for developers or wasting time and money⁠. He has a focus on helping marketing agencies and SMB marketing teams centralize and visualize their data on Looker Studio and Google Sheets without coding or complex setups.

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