Founded in 2013, SuperMetrics is a marketing data provider. The company had more than 200 employees in January 2022, which is 8% larger than in 2021. In ARR, they make around 30-40 million dollars.
Supermetrics overview
What Is Supermetrics?
As we have mentioned, Supermetrics is a marketing data provider. The main goal of SuperMetrics is to provide easy-to-use data analytics tools.
Most of their clients are larger companies with bigger budgets, so SuperMetrics may not be the best choice budget-wise if you have just started your business or agency.
How Does SuperMetrics Work?
The application integrates data from various digital marketing channels like Google Ads, Facebook, Hubspot, and Bing and automates the integrated data.
Is SuperMetrics Worth It?
Like previously mentioned, Supermetrics may be expensive and you may need a bigger budget for your reports, but it is the biggest platform in the industry and definitely worth it.
Features
When it comes to the features of SuperMetrics, different categories should be analyzed. First of all, SuperMetrics can be difficult to use from time to time, so you need in-depth technical knowledge of it. It is designed for professionals concerned with digital marketing reports. All you have to do is:
- Connect the tool you want.
- Choose the metrics, data source, dimensions, and destinations.
Is SuperMetrics Easy to Use?
When we talk about the usability of SuperMetrics, it should be mentioned that it could be quite complicated if you are not a technical person.
So learning about the tool’s principles and how it works may benefit you. Their unique mission is to allow marketers to move the data where they need it, rather than having their own reporting tool.
Having more than a half million users and 17,000 customers, it is for companies and agencies in the marketing and advertising industry.
What Is Supermetrics Ideal For?
Supermetrics is ideal for automation. You can set a refresh option for your reports after building your first report for Google Sheets. Different refresh options are monthly, weekly, daily, or hourly.
After you choose your period, SuperMetrics will do the data transfer automatically, saving you a lot of time and energy.
Supermetrics is an add-on, which means you tie it to your preferred reporting tools like Google Data Studio, Google Sheets, or Excel, and SuperMetrics can pull data from 50+ tools it can be integrated to.
Is SuperMetrics Secure?
Security is one of the most significant features of automated reports. SuperMetrics gives its users no concerns about security as the data is not stored anywhere. Your information is encrypted from the source.
SuperMetrics is also designed to be fast, so you can query data sources directly, retrieving only the information you need at the moment. It’s a great solution if you want to create quick reports.
Although SuperMetrics does not have its own visualization tool, it integrates well with several platforms, especially Google Data Studio.
Now we will look into three main SuperMetrics products and their features, benefits, technical requirements, pricing, and all the aspects that need to be mentioned for each one.
User Management: How Do You Manage Your SuperMetrics License?
The user license you get from SuperMetrics allows you to access it and connect your data. You are referred to as a “team” when you are using it as a group of people under one license.
Is Data Blending Possible in SuperMetrics?
Yes, the destinations we have mentioned – Google Data Studio, Google Sheets, or Excel allow you to blend as much data as you want.
It enables cross-channel reporting, which makes the process super-convenient for you and increases the quality of your reports as you do not need to report using all apps separately.
Historical Data in SuperMetrics
How far back does SuperMetrics go when using different channels? Historical data may differ depending on the app you use. For example, for Facebook Ads, Google Ads, and Google Ad Manager, it’s 3 years.
For Criteo, it is 2 years, but for Adform, it is the last 397 days. So historical data differs for different apps and platforms, starting from 1 year up to 3 years.
How Fresh Is the Data With SuperMetrics?
Data freshness is another significant factor for an automated reporting tool, and it is around 3-5 days for SuperMetrics on average. It also depends on the API delay, which ranges between 0 and 4 days.
SuperMetrics Demo
You can test the tool by using this 14-day free-trial demo version, and you can use all the features after you select one destination out of different selections.
White-Label in SuperMetrics
Although it is not free, SuperMetrics allows you to export to PDF to make your reports white-label.
Supmermetrics pricing
Prices start from 99$ per user and should be paid annually, higher than their average competitors. It also has a free trial and a free version to test all the features you want.
Supermetrics Pricing for Google Sheets
There are 4 monthly pricing plans for Google Sheets. The essential plan contains only 10 data sources and costs you €99 per month, while Core Plan includes Linkedin Ads, Google My Business, Pinterest Ads, and other additional connectors.
This plan includes 25 connectors and costs you €199 per month. Both of these plans are designed for only 1 user and have 10 accounts per data source.
The other, more expensive plans are Super and Enterprise plans. Super plan costs you €499 per month, which has 46 data sources, adding Ahrefs, Mailchimp, Shopify to its list of data sources.
In Enterprise plan you have a chance to build a custom plan, and you get a domain-wide license, premium customer support and data warehouse destinations. The price depends on your custom plan.
Supermetrics Pricing for Excel
The names of the plans are the same with Google Sheets, there are just some differences in the numbers.
The prices are the same, Essential plan will cost you €99 monthly, with 7 data sources, while the Core plan is around €199 monthly, with 22 sources available.
Super and Enterprise plans also have the same pricing for Excel as for Google Sheets. Super plan will cost you €499, and will include 42 data sources for 3 users, and the Enterprise plan is customizable in all terms.
You will receive special services from Supermetrics for choosing the Enterprise plan.
Supermetrics Pricing for Data Studio
Pricing plans for Data Studio are different from the ones for Google Sheets and Excel. Here you can choose one of the 5 plans, Single Connector, Essential, Core, Super, and Enterprise.
Single Connector plan is designed to work with just one data source, and it will cost you only €69 per month. It has limited features, so it’s a better solution for small businesses or individuals.
Essential and Core plans with 9 and 24 data sources are for €99 and €199, respectively. All of these 3 plans include 1 user and 10 accounts per data source.
Super plan is for €499, and has 45 data sources, with 3 users available for the plan. An Enterprise plan has the same structure here: customizable prices and features with special support and customer service.
What Dashboards Are There in SuperMetrics?
You can create dashboards using more than 50 templates offered by SuperMetrics. You can use these dashboards for:
- SEO
- Social Media
- Web Analytics
- Paid Media
These are some of the dashboards you can use if you afford SuperMetrics:
- Adobe Analytics
- Adsense
- Bing Webmaster Tools
- Ahrefs
- Facebook Ads and Facebook Page
- Google My Business
- Google Play
- Hubspot
SuperMetrics for Google Sheets:
The SuperMetrics Plugin for Google Sheets is a quick and easy way to bring data and information into your Google Sheets. This is the perfect add-on for you if you enjoy working with spreadsheets and creating pivot tables.
You can use this tool for fast multi-channel ad hoc data analysis and analytics from multiple sources. You can also create scheduled reports, including those that consist of graphs and charts.
It can be updated automatically every hour, day or week, with the option to receive updates via email. Another good thing here is that they also provide templates for Google Sheets which are available here.
You can link to Big Query and pull data directly from your custom BI database in addition to pulling data from reporting platforms. You will also get a 14-day trial period to try out and test all the features they offer.
You should keep in mind:
- Since any data you upload to your Google Sheets can also be easily segmented, filtered, and split in a variety of ways, you can use it as an inventory for all the raw data you have. You can use the Google Sheets as a data source in Data Studio.
- While Google Sheets is easy to use, you can also use Microsoft Excel if you deal with datasets that scale to 10,000+ rows.
Billed annually, SuperMetrics offers 4 different prices for their Essential, Core, and Super packages, starting from 99$ to 499$. Also, there is a custom price for the Enterprise package, which should be determined according to the scale of work that should be done.
2. SuperMetrics for Google Data Studio:
Google Data Studio is one of the most efficient and free data management tools developed by Google, allowing users to create dashboards using data from various Google products.
However, Supermetrics allows you to consolidate much more data into a single dashboard.
Supermetrics Data Studio connectors can be very useful when importing data directly into your Google Data Studio to create visual reports.
It can also be used in tandem with Big Query, making things even more efficient when combined with Data Studios’ data blending feature.
In addition, you also have the option to import all data into your Google Sheets from other third-party platforms, after which you can use Google Data Studio to add your Google Sheet as a data source.
What can you do with SuperMetrics for Google Data Studio?
Visualizing your marketing data in Google Data Studio can be overwhelming. You will be impressed by the sheer amount of information available.
You should have all the features available before you to understand and effectively prepare your reports easily. Here are some of the features you can use SuperMetrics product for Google Data Studio:
Mixing data
SuperMetrics truly outdoes its competing software and tools when it comes to mixing data. You can combine data from Facebook, Google Ads, Twitter, Linkedin, and Bing in one document. Instead of switching from one platform to another and collecting data manually, this will save you a lot of time.
Multiple Accounts
You can also link multiple accounts to SuperMetrics. For example, you can have two Google Analytics accounts. You won’t need to pay anything extra to link them both.
Free Templates
When you use SuperMetrics, you get access to a gallery of Google Data Studio models that you can use. When you need short reports, you will find this extremely helpful. You just need to duplicate one of their models and replace the data source with your account. You can find the Google Data Studio Template Gallery here.
Prices change from $69 to $499/month, depending on the package you want to choose for yourself, your business, or the agency you’re working for.
3. Supermetrics for BigQuery
You can also connect your data to Google BigQuery. You will benefit from efficiently and effortlessly creative and intuitive dashboards in Data Studio or other business intelligence tools.
This platform offers powerful on-demand analytics. You should just use the processing power of Google Cloud. It gives you access to unlimited data set size.
You will fully own all historical data, which is another great point. As you might know, many marketing platforms only store data for a few months.
All your data is stored in BigQuery and not in any third-party reporting tools that you can access anywhere and anytime.
It also offers unrivaled reliability and speed for Data Studio. Fast data recovery can often be slow or unreliable.
But with Supermetrics, you will have a unique Data Studio connector optimized for marketing data in BigQuery.
Key Features of Supermetrics BigQuery
- Designed with simplicity
- Best in class integrations
- Data is fully converted and ready to use
- Exclusive Data Studio Connector
What are the Pros and Cons of SuperMetrics?
Despite being very popular and dominating the industry, there are still some weak points of SuperMetrics and its pros. So here are the main ones:
Pros of SuperMetrics:
- Supermetrics works fast efficiently and gives an accurate measurement report.
- Supermetrics works great declaring across stages.
- Supermetrics pairs well with Excel or Google Sheets to customize the reports to suit your requirements.
Cons of SuperMetrics:
- SuperMetrics is more expensive than other tools.
- Even though it’s easy to start, SuperMetrics are sometimes too confusing, making it impossible to understand and take time to learn.
- At first, it is tricky to figure out exactly how to include super metrics across stages.
Integrations
Supermetrics integrates with the following business systems and applications:
- Google Analytics
- Google Ads
- Bing Ads
- Google BigQuery
- Google Search Console
- Facebook Ads
- Facebook Insights
- MailChimp
- Moz
- SEMrush
- Stripe
- Twitter Ads
- Yahoo Gemini
- YouTube
- Adform
- Adobe Analytics.
Reviews
Mostly having positive reviews, SuperMetrics is one of the best in the industry.
- It has got 4.3/5 stars in G2.
- When it comes to Trustradius, it has got 8.4 points out of 10.
- In Capterra, it has got 4.1 stars.
Looking at the reviews, the main points that the users make have some similarities.
- Positive reviews indicate that it’s easy to use and navigate, there’s a possibility to format any data as you want, and it does the reporting across different platforms better than its competitors. Also, users like customer support.
- When it comes to negative reviews, as we have mentioned, the pricing can be a problem for the users. Also, some users from the mentioned platforms stated that it could be slow from time to time, and sometimes as the reports get more complex, it becomes harder to understand SuperMetrics and integrate it across different platforms.
FAQ
Here are some of the Frequently Asked Questions by users in the internet and Google Searches that may be interesting for you:
How does SuperMetrics work?
With Supermetrics, you can collect data from various platforms like FB, Twitter, Instagram, etc. It helps you organize your data in one file/sheet. From there, you can manage all your resources.
How to integrate SuperMetrics into Google Sheets?
Just open Google Sheets, click on SuperMetrics add-ons and then click on launch. Finally, you need to select the data source from which you want to get data.
How to use Data Studio SuperMetrics?
Open Google Data Studio and sign in with your Google account. Create a data source from the search bar. Click the “Authorize and Allow” button. Setting up the data source page. The data source file is ready, just click the “Connect” button in the upper right corner.
Does SuperMetrics offer a free trial?
Supermetrics offers a 14-day free trial. You can request a free trial of Supermetrics on their official website without any issue.
Does SuperMetrics come with a money-back guarantee?
At this time, SuperMetrics does not offer any money-back guarantees. If you cancel any future payments in any way, SuperMetrics will not refund you the remaining days of your existing license.
Can SuperMetrics help me find out how effective my ad spend is?
Yes! You can use the SuperMetrics Uploader module to display ad spend statistics and ROI from a variety of data sources, including Facebook Ads, Bing Ads and Yahoo Gemini, and CSV files.
What integrations does SuperMetrics support?
Supermetrics integrates with the following business systems and applications: Google Analytics, Google AdWords, Database, Bing Ads, Google BigQuery, Google Search Console, Facebook Ads, Facebook Insights, MailChimp, Moz, SEMrush, Stripe, Twitter Ads, Yahoo Gemini, YouTube, Adobe Analytics, Adform and DoubleClick.
What are the social media pages of SuperMetrics?
You can also follow SuperMetrics’ social media accounts, which are run actively and post up-to-date posts. You can check out their Twitter account, Facebook account,and Instagram account.
Is SuperMetrics right for small businesses?
Tier 1 tools are a good choice for small teams that are just getting started with business intelligence or visualization solutions like Tableau, Power BI, or Qlik. They do not require a large scale solution. They should be able to answer basic questions about what happened to marketing effectiveness queries. SuperMetrics is not suitable for businesses that need to deliver more complex business insights, analyses, and recommendations.
Alternatives for SuperMetrics
In case it’s too expensive for you, or for some reason, you don’t like it and find it user-friendly, here are some of the SuperMetrics alternatives you may consider:
Windsor.ai
Windsor.ai is often regarded as one of the most trusted and popular SuperMetrics alternatives that offer more than just data extraction and management features.
Compared to SuperMetrics, Windsor allows you to better understand your journey to the consumer, prioritizes your marketing touchpoints, and helps you maximize your ROI. SuperMetrics can work well if you need to pull data from multiple sources into your Data Studio dashboard.
Funnel.io
Funnel.io is an advanced ETL platform that provides all the essential ETL functionality you may need to clean up your sales funnel, clear your maps, and allow you to efficiently group your data before uploading it to a reporting tool.
Regarding direct comparison, both Funnel.io and SuperMetrics offer similar tools that provide ETL functionality.
But the benefit of Funnel.io over SuperMetrics is that it offers you the ability to integrate with over 500 sources and built-in dashboards.
Funnel.io is ideal for people who:
- Working with marketing channels exclusive to Funnel.io
- Put important marketing data in multiple places
- Own an agency or large organization that has an unlimited number of locations and ad accounts.
Improvado
Improvado highlights the features of ETL and makes it easy to transfer data to a data warehouse or reporting tool.
Improvado provides internal dashboards and attribution modeling solutions in addition to ETL functionality. You can also use options like white-labeled dashboards.
Improvado is more advanced in terms of design and includes attribution modeling and dashboards. But with high costs, this may not be suitable for smaller companies.
Thus, SuperMetrics provides better prices for ETL functions if you have a small or medium business. And Windsor.ai could be the place for you if you need attribution modeling at a reasonable price.
