Oviond, the multi-client company, has already been around for 5 years. Located in Newark, United States, the company is small-sized, as it has less than 50 employees.
The company’s revenue is not among one of the highest in the industry as we do not see concrete numbers on the famous company profile websites.
In this article, we will analyze Oviond as software and try to touch on every aspect that needs to be discussed. You can see this article as a review and preview, depending on whether you are trying to buy an Oviond subscription or already use it.
Oviond Overview
What is Oviond?
Oviond is a marketing reporting tool that helps you collect data from various platforms and set them in one place. In other words, it is a way to give a simplified, more easy-to-understand look to your reports. It is a drag-and-drop
To work with it, you will have to connect Oviond to a number of data connectors they offer and collect them in Oviond dashboards, which we will talk about later in this article.
How Does Oviond Work?
As we have already mentioned, Oviond is a platform to organize your data. Its working principle is based on gathering data in different forms and sizes and putting it in a unified dashboard. Thus, it saves you time and effort while making the reporting process faster.
If you can read and analyze data, then a reporting automation tool like Oviond will help a lot, allowing you to make data-driven decisions and build strategies around it.
Who Uses Oviond?
Oviond, like most data extraction software, is designed for everybody working with data and reporting. Professionals and companies from various industries and fields can use Oviond. Looking at their use cases page, they have mentioned various sectors that can benefit from their services. Here are some of them:
- Brands and bloggers
- IT & software industry
- Hotel industry
- Small businesses
- Digital marketing agencies
As we can see from the list on the mentioned page, no matter what industry you are in, if you are working with marketing data and reports, Oviond can help you organize your work.
Is Oviond Worth It?
To answer this question, we have to look at the reviews and overall ratings of the tool, which reveal answers to most questions you might have. However, only reading reviews and comments will not determine whether Oviond is worth your money and time or not.
The best way to test it is to try the tool’s free version at least. Generally, the testing period should be between 1-2 months, as the first days and weeks may be hard to get used to the tool.
But looking at the reviews reveals that most users are satisfied with the service they get and consider Oviond worth the money.
Oviond Features
In this part of the article, we will talk about the technical details of using Oviond, and you can conclude how satisfied you can be with the service you get. These features are the most significant ones in marketing reporting software, so let’s start, shall we?
Oviond Support
Excellent service starts with excellent support. There is no way around that. If you want to have a successful business and work with customers, you should give them the service they want and fix the issues they encounter in their way of using it.
When it comes to marketing reporting tools, generally, they use at least 2-3 ways for their customers to contact the company. Flexibility plays a huge role in customer support as some ways may not be suitable for some people at any time.
With Oviond, the help page has several articles that may help the customers with the issues they may face.
Other than that, they have a live chat where you can contact the support team and ask them directly.
These 2 ways are good, but only if delivered right, which we will talk about in the pros and cons of Oviond in this article.
What Is Oviond Ideal For?
Considering the fact that Oviond is designed to make the reporting easy, it is ideal for creating visually appealing and structurally compelling marketing data dashboards.
It also works well for marketing data analysis, KPI delivery, performance-driven strategic planning, and a lot more.
Is Oviond Easy to Use?
Mostly, marketing reporting tools require no coding knowledge so that the user can set them up and use them easily. In bigger companies, data teams deal with it, while in smaller companies and agencies, marketing teams take care of everything related to reporting. So it is better to have a one-for-all solution, especially for companies with fewer employees.
Users have also noted that Oviond is fairly easy to use and set up. Its easy interface and minimalist style please most users, and they can easily understand what they see on the dashboard. Some users even compared it to Google Data Studio and appreciated the ease of use of Oviond. It is fair to assume that to use Oviond, no technical knowledge is required, so you are good to go.
Oviond Dashboard
Reporting tools depend on their dashboard and its interface when it comes to user experience. Because the easier the dashboard is to navigate through, the more satisfied the customers are.
So in Oviond’s case, digital marketing dashboards are divided into different categories. They have pre-built templates for the channels and campaigns you might work with, especially in Facebook and Google Ads. Here are some of the dashboard templates you should know about:
Having these dashboards is excellent and works well for the users; however, the number of platforms could have been more than just Facebook and Google Ads as Instagram, Twitter, and LinkedIn data could be as crucial as these, depending on the company’s or agency’s strategies.
Oviond Client Management
Oviond also offers its users seamless client management. It is an excellent feature as you can monitor different clients’ marketing performance and monitor their progress in one place.
You can also add your teammates or clients to your account and remove them when needed. After deciding on your pricing plan and buying a subscription, the users and clients will have limitations that can access the dashboard.
Custom Dashboard, White Label, and Data-Blending in Oviond
Having a custom dashboard and white-labeled reports is also a crucial point for marketing reporting tools, as it can provide more flexibility and personalization to the user.
With Oviond, you can create a custom dashboard and add your own metrics. It also means that you can have custom designs and custom colors too.
Also, you can white-label your reports and add your brand logo, name, agency motto, or anything related to your brand. This gives a customized and personalized look to your reports, and clients love these kinds of reports.
This feature starts from the first pricing plan, so you will have to pay at least 49$ per month to activate this.
You can blend your data with Oviond too, which means having data from different channels and campaigns in one place. If you can look at the dashboard and see data are taken from, for example, Facebook and Google Analytics at the same time, this means you have successfully blent your data.
Historical Data with Oviond
There is no specific information regarding the length and freshness of historical data in Oviond dashboard. However, after connecting Oviond to different social media channels’ API, it also starts taking historical data for measurement.
Historical data length will depend on different factors, mainly on the limitations set by the channel you are taking the data from. Generally, it is one year before the day you connect the channel to the tool, but it may vary for different channels.
Is Oviond Secure?
Without having internationally recognized security standards, you will probably end up being a failure in your business. So giving 100% secure service must be a priority for all the service providers.
Oviond’s customer reviews show us that they have not noted any inconvenience related to data leaks; we can assume that as of 2022, there are no significant problems related to this.
You can read about the security measurements they take on their privacy policy page.
Data Import/Export with Oviond
You can import your data from excel to Oviond, which means you can upload data to the data destinations and dashboards.
Also, you will be able to export your data in different formats to have it on your device and look at it offline.
Report Sharing with Oviond
Report sharing is one of the features of Oviond that you can realize easily, as there is more than one way to do it:
- You can share it via a link that you can extract from your report or dashboard.
- You can extract your report as a PDF and send it to your clients as a file.
- Oviond has another feature where you can automate sending your reports in emails and schedule them so that you do not miss that important deadline day.
Oviond Data Integrations
Some companies count the data destinations as integrations, while others mean sources when they use the word “integration”. Oviond falls into the second group. They have more than 30 data sources, which include the ones below:
- Shopify
- Google Search Console
- Google Ads
- Google Analytics
And there are more than 30 other data sources that you can use to automate your marketing reports. However, because some tools make more than 100 data sources available for you, 30-40 data sources can be below average.
Oviond Pricing
Pricing is the factor that you will always keep track of. For the human brain, the price of the service or product is the most decisive factor. So, you have to look at the service’s pricing plans and compare them with the market competitors alongside the features.
Talking about Oviond, we have to note that they have three main and one customizable pricing plan:
- Starter: After paying 49$ required for a monthly subscription, you will have unlimited reports, dashboards, user accounts, white-label, and 10 clients.
- Small Agency: for 99$ per month, you will get all the previous features and a few new ones. For example, you will have automation, agency tools, custom domain, and 20 clients.
- Regular Agency: In this pricing plan, you will have to pay 199$ per month and get all the data migration done for you. In addition to the services you receive in previous plans, you can get 60 clients to your reports and a special, dedicated account manager for customer service.
Also, you can make your pricing plan by specifying your needs and budgets; in this case, your plan and limitations will differ from those above. Generally, it is designed for bigger companies with huge budgets, so the 3 mentioned above are perfect for small agencies.
Oviond Pros and Cons
Oviond Pros
Here are some of the main pros of using Oviond, according to their users:
- Ease of use
- Simple interface
- Minimalist report design
- White-label and custom reports
- A customer support team that keeps you updated
Oviond Cons
These are the main cons of using Oviond, noted by the users in their reviews:
- Not being able to change the language of widgets
- The absence of a mobile app
- Sometimes slow processing
- Hugely affected by the changes and the limitations set by social media channel APIs
- Manual data sync
Oviond Reviews
These are the main ratings Oviond has got on the main tech review platforms:
- Capterra: 4.4 out of 5 from 26 reviews, which is a good score.
- G2: 3.9 out of 5, but only 5 people have voted, so this one is neglectable.
Oviond Alternatives
If you are not satisfied with the services you get, or you made it to the end of the article and are still not convinced, here are some of the Oviond alternatives you should consider:
