NinjaCat was founded in 2013, by 3 friends, in a basement that belonged to the CEO of the company, Paul Deraval. The company is located in New York, and it is a mid-sized company, having more than 75 employees.
According to Crunchbase, the company has had funding of more than 27 million dollars, which is a massive success for a digital solutions company. 3 known investors have invested in the company, and it is one of the fast-growing companies in the industry.
This article will talk about NinjaCat and analyze it as a marketing reporting tool. We will try to cover everything related to the tool, and after reading this, you will have a clear view of it. Let’s start.
NinjaCat Overview
What is NinjaCat?
NinjaCat is an all-in-one solution for data management, marketing reporting, performance analysis, and call-tracking. In other words, it is a digital automation tool to make the reporting process easier for digital agencies and marketing professionals.
You can also see NinjaCat as a digital performance management tool, as it will help you deliver and optimize your KPIs too.
How Does NinjaCat Work?
As a marketing data management platform, NinjaCat’s work revolves around data. It has a data pipeline engine to automate the whole process.
We can see NinjaCat as a cloud-based warehouse that enables its users to extract data from the data sources, combine it in a single dashboard, and visualize it in a way they want.
Overall, this automation process has 3 steps:
- Data extraction
- Data transformation
- Data load
Who Uses NinjaCat?
The tool is designed especially for digital agencies, but everyone involved in marketing reporting can use it as it does not require coding knowledge.
However, the company is more famous for its SEM (Search Engine Marketing) services. Enlyft has analyzed the company and its customers, and according to the website, there are more than 360 customers.
In the SEM industry, the tool has a 0.02% market share. The main customers are from the US, Canada, and the UK. When it comes to the industries, the real estate industry is leading, while hospital & health care and marketing & advertising come second and third.
Is NinjaCat Worth It?
It is the most important question for users who want to try NinjaCat. However, it is not a simple task to answer this question fast and efficiently, as it requires time.
NinjaCat is one of the most successful marketing reporting tools at the moment, yes. But it does not mean that you will love it as soon as you get your monthly subscription. Every company’s budget, mission, and expectations are different, so to have a clear picture of NinjaCat’s real worth, you will always have to try the tool for at least 4-to 6 weeks.
Looking at the users’ reviews, we see that most of the users are satisfied with the service they get, so from the third-person perspective, we can say that NinjaCat is worth it. However, as we have mentioned, you will always need first-hand experience.
NinjaCat Features
This section will cover the specialties of NinjaCat and will touch on the features that make NinjaCat what it is today. These features will help you decide whether to use the tool for future uses or not.
NinjaCat Customer Support
Customer support is significant for digital solutions as they can receive enquiries at any time. No matter how perfect your product is, there will always be some issues your customers face, and you must fulfill their requirements. In most cases, companies lose their customers because of poor customer support.
Digital solutions try to provide their users with several support options, including live chat, forum, knowledge-based, email, or phone.
When we check NinjaCat’s contact page, we see that it contains primarily knowledge-based customer support. You can enter what you are looking for and find articles written by the NinjaCat team to find answers for it.
However, there is something unusual on this customer support page: video help. You can find what you are looking for in a well-explained video without contacting someone in real-time. This feature has some positive aspects; however, when you need something, not on those videos or articles, you might get in trouble.
So, to conclude the customer support of NinjaCat, we must say that although it is a great idea to have video help, it still lacks the human connection. And it would have been better if they provided a phone number, email, or an online support forum.
What Is NinjaCat Ideal For?
Every service or product should have a unique selling point that makes it ideal for at least one specific purpose. NinjaCat is ideal for report generation and automation, which help you to gain new customers and maintain the ones you have.
It is also helpful for call-tracking, KPI management, performance monitoring, etc.
When you compare the services it gives, NinjaCat is more famous for its PPC services than SEO, and the number of customers they have for SEM proves it.
Is NinjaCat Easy to Use?
One of the most defining features of the marketing reporting tools is their ease of use, bringing the highest value to non-technical customers. You should understand it easily and navigate through it fast to use the tool.
NinjaCat is very easy to use, as it requires no coding knowledge to navigate. Users have also noted that NinjaCat’s interface is easy to understand, and a person with no previous experience can understand what he sees on it.
NinjaCat Dashboard
The dashboard is what contains all of your data in one place. A good dashboard will help you fasten your work, and a bad dashboard will leave you confused and unable to understand what you see.
NinjaCat’s dashboard is easy to understand and navigate through, as we have already noted. Here, you can see all your metrics and options designed for them.
On the center of the dashboard, you can see the analysis period (for example, June 2022). There are different campaigns like SEO, Facebook, Instagram, KPI management, etc. Also, there are built-in filters and mouse-over data labels.
You can use the dashboard templates provided by NinjaCat for your reporting purposes.
Account Management in NinjaCat
After you create an account and buy a subscription, you will have several options as an account admin.
NinjaCat allows you to add several users and remove them if you do not want to, giving you many other opportunities to manage your account.
To set up an account with NinjaCat, you will have to add the author’s name and custom tags. You can do the same thing in every account.
You will need to add company details like company name, logo, icon, and contact details as well.
You can also report on multiple accounts at once, which they have explained on the website thoroughly.
Custom Dashboards, White-Label, and Data-Blending in NinjaCat
Most users want marketing reporting automation tools to have custom metrics and formulas, as you can add more to your reports. This feature allows you to create more engaging, interesting reports.
These reports will contain what the dashboard has and new metrics and manual data that can bring immense value to the report from not so well-known but handy tools or formulas.
NinjaCat allows its users to add custom metrics to the dashboard and make it more compelling and interesting.
Another cool feature that will help you personalize your reports is white-labeling. With this, you will be able to make the reports look like your own, and remove every icon related to the company that sells you its services.
Instead, you will add your logo, brand message, name, or anything else that can show the clients that this is your report.
NinjaCat also enables white-labeling, which is different for various pricing and subscriptions. With standard membership, you will be able to include:
- URL, which includes the company name
- Company logo
- Dashboard / Color palette
- Email SMTP (Simple Mail Transfer Protocol)
- Email templates
As you change your subscription and start to pay more, you will have more features in white-labeling.
You can also blend your data from various platforms and channels and combine them in a single dashboard with NinjaCat. Data-blending will allow you to simultaneously have data from multiple channels, media, and tools.
This is not a unique feature as most marketing reporting tools have it. It is one of the most basic features you can have, but it is also significant.
Historical Data with NinjaCat
Tracking the data is another unmissable feature of the marketing reporting tools. Users want to have the maximum historical data for their reports.
This allows you to compare the performances of different periods and make data-driven decisions based on them.
Most channels allow you to track back 1 year further than the moment you connect the channel’s API to the tool. Some of these tools’ APIs will not allow you to track back before the moment you have connected to it. So, in this case, you will be dependent on the data source and the limitations set for the third-party apps.
With NinjaCat, you can determine the historical margins you want to see. But only Google Ads, Bing Ads, and Facebook sources are available for historical margins.
Is NinjaCat Secure?
Security is a crucial feature of any data extraction service, as they keep your data in their storage. You wonder, is my data safe and secure with this company?
With NinjaCat, you can be 100% sure that there are no data leaks by any third party. They do not use your data for their further purposes, and no third party can reach that data. So, their data protection is on the highest level, complying with international standards.
You will not lose any data you upload to the tool, and on their terms of use page, you can learn more about it.
Data Import / Export with NinjaCat
You can import your manual data to NinjaCat as you have a chance to upload your manual data. Also, you have an opportunity to export your data as a PDF file. Other than that, you can also extract the data in a CSV format.
Report Sharing with NinjaCat
You can also share your reports with your clients and teammates. Depending on the pricing plan, you can add members to the dashboard so they can see it online.
Other than that, there is a possibility to download the report as a PDF file and send it to your customers or clients so they can analyze it offline.
NinjaCat Data Sources
NinjaCat has more than 100 data sources, which is a good number, but not the highest in the industry as some of the competitors have more than 200 data connectors. However, the list of NinjaCat connectors includes the most significant ones in the market:
- Google Ads
- Google Analytics
- Google Analytics 360
- Bigquery
- Snapchat
And another 100 connectors will make the data-blending process easier for you.
NinjaCat Pricing
NinjaCat does not have a fixed pricing plan; that is why they do not have a pricing page on the website. However, according to HanapinMarketing, the cost of the service varies from 999$ to 2599$, which puts the tool way above the average market price.
NinjaCat Pros and Cons
NinjaCat Pros
The main pros of using NinjaCat as your main reporting tool are as follows:
- Easy to understand and use
- Actionable recommendations
- Perfect customer support
- Being able to identify bottlenecks and trends in your data
- Great design
NinjaCat Cons
However, you should consider these cons, too, if you want to use NinjaCat:
- Lack of all the important data connectors
- Hard at the beginning
- Slow from time-to-time
- Restrictions in date ranges
NinjaCat Reviews
These are the ratings, and the number of votes NinjaCat has got on different technical platforms:
- G2: Here, the tool has got more than 250 reviews, and the average rating is 4.1 out of 5, which is fairly good for the number of votes it has.
- Capterra: In comparison, this platform shows us different numbers: 4.4 ratings and 84 reviews.
- SoftwareAdvice: Here, NinjaCat has got 4.5 out of 5, with 84 reviews, which is quite good.
NinjaCat Alternatives
If you are looking for NinjaCat alternatives, these are the first tools you must consider:
