Do you need an online tool that makes digital marketing reporting easy for you? Then Metricool might be the solution to your problems as it is the simplest tool in the industry. Founded in 2016 by two digital marketing enthusiasts developers, it is now one of the most well-known marketing reporting companies out there, with more than 30 employees.
Metricool Overview
We will review Metricool from different aspects and make sure you know everything you should learn about this marketing tool.
What Is Metricool?
Metricool is an online marketing tool that helps you measure your performance on different social media and paid platforms and enables you to analyze and manage them. It makes your data gathering process so easy and has one of the most straightforward layouts you will ever see. If you want to see all your data from various channels in one dashboard without any complications, Metricool is the correct address for you.
How Does Metricool Work?
Metricool integrates all your data from different platforms into one simple-looking, easy-to-understand dashboard. It has an Evolution Tab in the dashboard that makes it available to connect your website or social media accounts. After that, you will have a chance to see your data in real-time, collect your competitors’ data, know the best time to publish, create reports automatically, and much more.
Who Can Use Metricool?
No matter your position or the size of the company you are working for, if you are a digital marketing professional working with marketing reports, you can easily use Metricool. Because Metricool is designed for:
- Social Media Managers
- Influencers and Bloggers
- Enterprises
- Small Businesses
- Agencies and Consultants
Is Metricool Worth It?
Considering the reviews over the different platforms that we are going to cover in the other paragraphs of this article, we see that users love this tool. When determining any product or service’s value, we should take one question into account: does it make users’ lives easier? And for Metricool, the answer is a big yes, so it is worth it.
Metricool’s Features
Now we are going to have a look at Metricool’s features and will cover them one by one for you.
Metricool Support
You can contact Metricool’s support team via the chat on their website and submit your request there. The support team is going to contact you as soon as possible.
What Is Metricool Ideal For?
Metricool is an ideal tool for analytics and reporting. The main Metricool benefit – as we mentioned – is gathering all your data in one dashboard. Other than that, you have a chance to track the audience demographics. And the best part of it is, in the end, you get your data in a simple and easily explainable format to download and share with your teammates and clients.
It is super easy to navigate through your data, and we can surely say that it is where Metricool gets it right: to create an outline that is simple even for a non-technical person.
Metricool Dashboard
As we have already said above, Metricool allows its user to collect all the needed and relevant data in one dashboard – which is very straightforward to understand, analyze, measure and plan.
They have a separate social media dashboard which is as simple. With Google Data Studio, you can add data from Google Analytics, Google Search Console, Google Ads, and Google My Business. However, if you want to include your social media analytics into your dashboard, too, here, you will need the Metricool connector. It allows you to create dashboards using Google Ads, Facebook Ads, Linkedin, and Instagram data.
User Management in Metricool
When it comes to user management in Metricool, a lot of things depend on the pricing plan you choose. For example, the less you pay for a monthly plan, the fewer options you have in front of you. For example, you can add your team members to your account only if you start paying more than 29$ per month for this. However, you have control over your messages in every single pricing plan.
You can sign-up for a free trial, and you will have control over your subscription, which you can stop, re-activate, or delete at any time you want.
Custom Formulas, White-Label and Data Blending in Metricool
As is the case with most features of Metricool, having customizable templates also depends on your pricing plan. If you are paying more than 29$ for your monthly plan, you will have a chance to customize your templates.
White-Label allows your customers to have access to these templates so that they can check their stats individually. In Metricool, you can only have that if you have an Enterprise plan.
You can have this throughout all the plans when it comes to data-blending since you can have your data from different platforms in one dashboard. On their disconnector page, you can see the part with native data blend, so they make it obvious on their website.
Historical Data and Data Freshness in Metricool
What is the oldest data Metricool extracts from different channels and platforms? We can say that it is one of the weaker points of this tool. While some of the popular marketing automation tools like SuperMetrics have 2-3 years of range for most of the channels, Metricool only can go up to 2 months.
It means you should analyze data continuously with Metricool, and you can start analyzing your yearly results only after 10 months of connection with Metricool. So you will need to continuously gather data in these short, 2-months periods, and if you want to see the results of bigger periods, you will have to calculate the numbers manually, which makes the process harder.
When it comes to data freshness, Metricool delivers well in website/blog information as you have a chance to track the numbers in real-time. With the social media accounts, it may change and go up to 48-72 hours.
Import/Export in Metricool
When it comes to importing and exporting data, the process is straightforward for you. You can import all your data from different channels to Google Data Studio and export them to a CSV file if needed.
What Technical Specifications Does Metricool Have?
Taking technical specifications into account, you should know these things about Metricool:
- They do not have a live, 24/7 support chat.
- Deployment is Cloud-based
- Metricool is supported in both Android and IOS.
- You can have free or other 4 paid plans, which you should pay annually. If you want to pay monthly, the number increases.
How Easy Is Report-Sharing in Metricool?
Report-sharing is easy with Metricool, as you can do it both on the web version and the app version. It allows the users to share reports wherever and whenever they want.
Metricool Integrations
The number of integrations is another crucial point for marketing automation tools out there. It is worth mentioning that the number is low for Metricool as it only has a dozen of integrations:
- WordPress
- Shopify
- Wix
- Jumla
- Google Tag Manager
Metricool Pricing
Pricing is one of the most crucial factors when buying a product or service, so we should mention that Metricool is quite affordable for many people in digital marketing. However, all of their 6 pricing plans have different specifications and features, so they are worth looking at one-by-one:
- Free Plan: In this plan, you will obviously pay nothing, but you can add Hashtag Tracking for 9.99$. You can connect one account from all social media platforms, one blog/website, and you will not have a chance to connect with any team member. It is also the only pricing plan that does not allow you to create reports. You can analyze only 5 competitors and analyze up to 50 posts in the free plan. So, if you are just considering testing the quality of the tool more carefully, this could be a great option; otherwise, you will have to pay.
- Pro-5: Obviously, you have more options if you start paying for a service. In Metricool’s Pro-5 plan, you will have access to connect 5 social media accounts from all platforms, and you can work with 5 brands. You will also have a chance to analyze up to 100 competitors, and 2000 posts. But most importantly, you can create reports with this plan, so working with your clients starts with Pro-5. You will have to pay 10$ monthly if you choose to pay annually and 15$ if you choose to pay month-by-month.
- Pro-10: In this plan, the number of competitors and the posts you can analyze stay the same, while you can test 10 brands and connect 10 accounts from different social media platforms. You will have to pay 17$/month for this plan annually and 25$ monthly.
- Team-15: As we can see from the name of the plan, the number of brands, websites and social media accounts go up to 15. This pricing plan is also like a turning point as you will finally be able to add unlimited team members and customize your templates. Also, you can analyze 5000 posts with the Team-15 plan. The price would be 29$/month with annual payment and 45$ with monthly payment.
- Team-25 : The main difference with the Team-15 plan is that you can connect 25 brands, websites and social media accounts. Other features remain the same, and you will pay 45$/month annually and 69$ monthly.
- Enterprise: Brand, social media, and website numbers go up to 50 with this plan, and you have a chance to get White-Label only in this pricing plan by consulting. The price would be 99$/month by annual payment and 149$ by monthly payment.
Pros & Cons of Metricool
Now we have a look at the mention-worthy pros and cons of Metricool.
Pros of Metricool:
- Metricool is super-easy to use and navigate through
- The price is affordable for all types of companies and businesses
- Have a free trial option
- Real-time data tracking
- One dashboard for all your data from different channels
Cons of Metricool:
- Has a fewer number of connectors in comparison with other tools
- Does not have white-label in most pricing plans
- The free-trial version does not allow you to create reports
- Only 2 months of historical data
- Lacks campaign creation suggestions
Metricool Reviews
So what do people say in their Metricool reviews? Well, looking at different ratings on various platforms, we can say that it is a well-known product all over the world. Some of its ratings are:
- 3.8 out of 5 in G2.com
- 4.2 out of 5 in Capterra
- 4.5 out of 5 in Shanebarker
- 4.4 out of 5 in Saasworthy
As we have mentioned, positive reviews also point out that it is very easy to use, and real-time data tracking is a great feature. However, people in most reviews mention that they would love to see more in-depth scheduling and campaign planning features.
Metricool FAQ
Here are some of the Frequently Asked Questions about Metricool:
Does Metricool Provide an API?
Yes, Metricool provides an API.
Is Metricool Safe?
Looking at the reviews from the users and professionals on different websites, we see that there are no concerns regarding safety, so we can say that Metricool is safe.
Does Metricool Have a Free Plan?
Yes, Metricool has a free trial with limited features, which is great to test the tool.
Is Metricool on Social Media?
Yes, they are on different platforms, actively using their social media pages. You can follow them on Twitter and Instagram to read the news and updates. Also, you can follow them on LinkedIn if you want to see careers available in the company and want to join the Team.
What Are the Alternatives for Metricool?
There are a number of alternatives for Metricool if you want to try something else for any reason:
- Sendible
- Semrush
- Hootsuite
- Porter Metrics
- Kuku Analytics
- Zoomph.
