Jepto is an automated marketing reporting tool that is relatively new in the market. Founded in 2018 in Australia, it is one of the well-known software companies. In this article, we will look at Jepto from different perspectives and will make sure you know everything you should learn about the tool and its features.
Jepto Overview
What is Jepto?
Simply put, Jepto is a marketing automation software. To open it up, you can see Jepto as a tool that helps you to collect your data from different channels and put them into a dashboard where you can create marketing reports. It is not one-dimensional: you can gather data from your organic and paid campaigns, as well as your social media channels.
How Does Jepto Work?
Looking at the way Jepto works, we have to mention that it uses Artificial Intelligence and Machine Learning to show you the results of different campaigns and gives you predictions and insights based on this data. Also, Jepto helps you determine where the anomalies are in your reports and makes suggestions for fixing them.
Who Uses Jepto?
Jepto is a solution that may fit all types of companies’ and businesses’ needs, so we can say that their customers range for their budget and sizes. So, all small businesses, medium-sized companies, and big enterprises can use Jepto to automate their marketing reporting processes.
Also, there are no limitations for your marketing campaigns. If you are in digital marketing, let it be Social Media Management, Search Engine Optimization, or Pay Per Click, you can use Jepto to get insights and suggestions about your marketing campaigns. It is a great solution for individuals and digital marketing freelancers with a suitable budget.
Is Jepto Worth It?
To answer this question, we should look at various elements that make up the tool. Its usability, uniqueness, pricing, technical features, integrations, and other features should be considered. The pros of using Jepto should outweigh the cons so that we can say it is worth it.
Looking at the reviews of different users, it is safe to say that Jepto is worth trying, especially for its anomaly reporting, insights, and KPI optimization features. So, if you are thinking about trying Jepto at least for some period, we think that you should do it.
Jepto Features
To decide whether a product or service is good enough for you to try, you have to know about its features, and especially its limits in various aspects. Now we will look at the features that characterize Jepto, and why it stands out in the market.
Support in Jepto
If you face any problems regarding the features of Jepto, there is a help page where you can find your issue from the options on the left. However, if you do not find the issue you are facing there, you can chat with them in real-time.
Also, mobile support is available with Jepto, which makes it easy for you to contact them and explain your problem.
What Is Jepto Ideal For?
Out of different features like KPI management and optimization, Budget Tracking, and many others, Anomaly Detection is the strongest feature of Jepto. It determines the anomalies in your marketing data and gives suggestions so that you take action on these anomalies.
However, it is not the only feature worth mentioning. As an automated marketing reporting tool, Jepto does its job pretty well. So no matter where you are in digital marketing, Jepto is going to give you solutions based on your interests.
Is Jepto Easy to Use?
Looking at the interface of the dashboard and different user reviews, we can say that Jepto is simple to set up and use efficiently. You can trust Jepto even if you have no coding knowledge and experience in the past. Setting up the measurements is also straightforward, which is a crucial point for the users of the tool.
However, some of the users have mentioned that the dashboard interface can be confusing from time to time, and some of them even gave up on using the tool because of that. So it would be better for you to discuss the ease of use of Jepto with someone who has already used it.
Jepto Dashboard
Jepto offers a dashboard for its users where you can collect your data from different platforms and combine them in one report.
They have a Google Data Studio dashboard template which you can check on their website. This dashboard template has several features and specifications:
- You can see different types of charts and tables in your dashboard.
- You have a chance to customize them
- The dashboard is easy to export and share with others.
Jepto Data Management
After purchasing one of the pricing plans Jepto offers, you have full control over your account. User management in Jepto consists of adding new users, which depends on your pricing plan, prolonging, pausing, or canceling your subscription.
You have to include your email, name, address and other basic information about you to have an account in Jepto.
Custom Reports in Jepto
As we have mentioned already, users have access to customize their reports. You can download and share these reports with your clients and teammates.
What is a customizable report? It is a report in which you can alter different features of the dashboard like fonts, colors, and other elements of it. You can also add or remove your data from that dashboard. You can also create tables, pie graphs, time series charts.
Is Data Blending Available in Jepto?
Considering the fact that you can get different data from various digital marketing channels, data blending is possible in Jepto. You can extract data from different connections and gather them in one dashboard, which means that you can blend your data. The same dashboard may have data from Facebook, Google Ads, and Google Analytics at the same time.
Historical Data in Jepto
One of the benefits of Jepto is that it leverages your historical data so that it can provide insights that you can act on. This also contributes to the efficiency of KPI management.
Other than that, Jepto records data for each timespan before the new one starts, and it stores the data for future uses and actionable suggestions.
Is Jepto Secure?
Security is one of the most crucial aspects of online tools and services, as people are more concerned about the security of their data than ever. So looking at different reviews and critical analysis, there are no major concerns about the security of the data. Although the encryption, and the way that policy aspects are formulated, there is room for improvement.
Report-Sharing and Import/Export in Jepto
You can share your reports with your clients online or as PDF files as you can download them.
You can import your data into the dashboard that Jepto offers from different channels. These channels can be social media, SEO, and PPC. Also, you can export them into a single file and send them to your clients or your teammates.
Technical Specifications of Jepto
Some of the technical specifications of Jepto are as follows:
- It is a cloud-based software
- Jepto needs API for tracking the progress of data
- You can customize your reports
- Payments can be monthly or yearly
- Jepto has a web app that you can install on your device
- Mobile devices are not supported by Jepto
Other Features of Jepto
As we have talked about before, Jepto is great for Anomaly tracking and giving data-driven suggestions. However, it is not the only feature that you should focus on before you buy a subscription from the company. Here are some of the mention-worthy features of Jepto, including Anomaly detection:
- Anomaly Detection: Jepto uses machine learning to make sure it finds any kind of anomalies your channels may have. After detecting them, it alerts you and your team about them, and the system is very sensitive towards these anomalies. In this case, you will come on top of things as you are aware of the things that you should change or filter in your marketing campaigns.
- KPI Management: This feature allows you to make data-driven decisions to optimize and fulfill your KPIs. Jepto’s forecasting capabilities will help you a lot throughout your journey.
Also, it has custom notifications and email integrations with Slack, which makes it easier to be up-to-date about your issues.
- Budget Optimization: Jepto also has budget tracking software that allows you to optimize your paid campaigns and see where most of your money is spent. In this case, you will have a chance to cut unnecessary spending and focus on the strategies that will work in the future.
- Client Management: In case you have a lot of clients at the same time, which is a good thing, Jepto offers you a unique solution: to create an agency portfolio and keep track of different clients at the same time. This way, you will see anomalies and suggestions about all of the clients’ data. This will save you an incredible amount of time and will make your job easier.
Jepto Integrations
Having third-party integrations is another crucial point for a marketing reporting tool, which Jepto delivers for its users. Integrations with Slack, Zapier, and Google Data Studio creates a better user experience.
You can use Google Analytics, Facebook, Facebook Ads, Google Ads, and other social media and PPC platforms to include your data in one dashboard.
Jepto Pricing
According to the pricing plans on Jepto’s website, we can safely assume that it is suitable for all types of businesses. You can sign up for free and get a 14-days free trial version of Jepto. This timeframe should be enough for you to decide whether you want to continue with Jepto or not.
- Data Warehouse- As it is obvious that the first pricing plans have the lowest prices and highest number of limitations, it is understandable that this one will cost you just 10$ per month. You can not add your clients to your dashboard in this pricing plan. However, an endless number of users can be added. You can use significant features like anomalies and KPIs once a month.
- Business- Obviously, this one is more expensive than the first plan, which costs you 49$ per month. You can use the features 5 times in a month, and you still can not add the clients to your reports.
- Agency Starter– For 99$ per month, you can add 10 clients to your dashboards. You can track 50 KPIs and 50 budgets, while anomalies and automation go up to 25 per month.
- Agency Growth– For 199$ per month, you can track 125 KPIs and budgets and also use the anomalies and automation features 75 times per month. Also, 25 clients are available in this plan.
- Agency Plus– This package differs from the agency growth package for its price and the number of features. For 299$ per month, you have 50 clients, 250 KPIs and budgets, and also 150 anomalies and automation available.
- Agency Pro– This plan is the most expensive, and that is why it has the highest number of features and clients. 500 KPIs and budgets, 300 anomalies and automation with 50 clients available are for 499$ per month.
Jepto Pros and Cons
Jepto Pros
Jepto has a lot of benefits. Most of them are about the fact that you can get data-driven suggestions and insights from the tool. These insights help you to save time and money and also help you to detect anomalies in your campaigns as well as fulfill your KPIs as you have promised.
Jepto Cons
When it comes to the cons of Jepto, users mention the usability as it can be really hard to understand sometimes. Also, the number of integrations Jepto has is below the average in the market. Customer support is a little bit limited according to some of the reviews, which should be fixed in the future.
Jepto Reviews
Here are some of the ratings Jepto has got on different platforms at the moment:
- G2.com: 4.7/5 is a good rating for a tool; however, only 12 people have voted, so we can not consider it decisive.
- Capterra: Here, Jepto has 4.5/5, with 20 ratings, which is great.
- Getapp: The ranking here is the same as Capterra, 4.5/5, which shows that most people are grateful for the services they receive from Jepto.
Jepto FAQ
Is Jepto For Free?
Although it has a 14-days free trial version, you can get it for free only once; after that, you should choose one of the pricing plans if you want to continue with the tool.
Is Jepto Safe?
We can say that Jepto is safe, as people have no complaints about their data’s security. However, it can be improved.
What is Jepto For?
Jepto is a digital marketing reporting tool for optimizing your KPIs, finding anomalies in your data, and creating better strategies for your future campaigns, using only one dashboard.
Is Jepto On Social Media?
Yes, you can follow them on Facebook, Twitter, and LinkedIn.
Jepto Alternatives
Here are some of the alternatives for Jepto, in case you are looking for:
