Improvado was founded in 2017 and is located in San Francisco. It is one of the well-known marketing reporting tools and is known as an alternative to some of the industry giants like SuperMetrics.
Since it was founded, the company has grown a lot in a short period. According to Crunchbase, where you can check out the details of most companies globally, the company has more than 100 employees and 8M$ total funding.
More than 10 investors have contributed to the idea, which is why most people in the marketing world are familiar with the name Improvado.
This article will analyze Improvado as a reporting tool and include a comprehensive overview of the tool’s features.
Improvado Overview
Improvado is a reporting tool that helps marketers collect data from various platforms and put them together in a simple dashboard. Eventually, it enables you to quickly do the work that requires hours of tedious work.
It is a cloud-based ETL platform that gets hold of every 3 steps of copying data from one source and forwarding them to another: extract, transform, and load. With the help of Improvado, you can automate all steps of your reporting processes.
How Does Improvado Work?
If you are wondering how Improvado works, you have to understand the basic work principles of marketing tools. As we have mentioned, they are designed to automate the three main steps of data extraction and upload. Improvado is no exception.
Moreover, if you have created a marketing report at least once in your lifetime, you should know that data comes in all forms and structures.
With Improvado, you can automate your data extraction based on geo, ad, keyword, or campaign levels. This will help you sort out and structure the data you receive from different platforms, channels, and campaigns.
Who Uses Improvado?
Improvado is for everyone interested in marketing reporting automation. Everyone can try Improvado, from sole freelancers to big companies, for their work or businesses.
Looking at the list of Improvado customers, we can see the names of companies from different industries. So there is no solid technical knowledge required to use and understand Improvado.
Is Improvado Worth It?
We have to look at customer reviews from different platforms to answer this question. According to their users, starting with the tool might be tough and getting used to it.
However, it is worth it if you all want to get done with fully customized client reports. No matter what anyone says, it can only give you an initial impression of the tool.
The best-case scenario is always trying it and then deciding. After all, you know your needs, budget, and business goals.
Improvado Features
This section will cover every feature of Improvado that needs to be mentioned. It will cover customer support, technical features and specifications, report sharing, mobile adaptability, and a lot more.
Improvado Support
When you offer a product or service to people, you have to be with them all the time to help with the issues they might have. That is why the most successful companies build strong customer relationships via customer support.
When we look at the Improvado contact page, we can see 2 email addresses to contact based on your requests (sales or support). Also, you can enter your work email and browse through the website.
If you want to contact them in real-time, they also have a live chat for their customers. Other than these, we must mention that they focus on knowledge-based support for their users.
Even if it is mostly for marketing purposes, they update their blog page all the time to keep their users updated. It helps the users understand most of Improvado’s features and specifications and compare with the other tools in the market.
What Is Improvado Ideal For?
As we already mentioned, Improvado focuses on extracting data, automating it, and putting them in a unified dashboard. It is ideal for tracking your campaigns, making data-driven decisions, and giving live updates to your clients with less time spent on the whole process.
Is Improvado Easy to Use?
Improvado is known to have a simple, understandable dashboard. Also, most of the users have noted that the tool is perfect at making reporting easier.
From user reviews, we can conclude that Improvado is easy to use and will be helpful for you in understanding what is going on with campaigns easily.
However, a few users have noted that they had some troubles before getting used to using the tool.
It is an indication that if you want to know the answer to the question, you have to try it for yourself, keeping in mind that most people find it straightforward.
Improvado Dashboard
Marketing people always look for creativity as well as shortcuts. That is why having a simple and great-looking dashboard is another significant aspect of being a great marketing tool.
When it comes to the Improvado dashboard, you will immediately understand that the company delivers well in it.
They have dashboards for performance marketing, PPC, Facebook Ads, Youtube, SEO, and everything else you might need from a reporting tool. You can use different dashboards for various campaigns.
Improvado Account Management
Managing your account is easy with Improvado. You will buy a subscription, and depending on your pricing plans and limitations, you will be able to add users, configure your team, change your password, or cancel your subscription.
On the Improvado website, there is a user settings page where you can see details of what you can do with your account.
Custom Dashboard, White Label, and Data-Blending in Improvado
One of the coolest features of Improvado is that you can customize your dashboard. Especially with ads campaigns, you will be able to customize almost everything in your dashboard.
In their custom SEM dashboard, you can edit metrics’ names, the whole design, and KPIs. Also, you will be able to upload custom data specific to your organization.
If you want to change how your dashboard looks and add a brand message, white-label comes to your help. You can change the colors, customize the design, remove everything related to Improvado and put your company’s logo or brand message on it.
This gives a better look to your dashboards, and most clients love to see that neat, structured look. Also, you will be able to blend your data from all kinds of marketing platforms and channels.
Even if they have dashboards for almost every campaign, you can blend your data in a single dashboard.
Historical Data with Improvado
Historical data is essential to know how far back you can go to analyze your data. This may change for platforms and channels.
After you connect Improvado to your analytics tools or social media channels, you can see the historical data that the platform allows you to see.
You may be able to see the data of the past 2-3 years, but platforms like Instagram or Facebook have specific limitations for it.
Is Improvado Secure?
Whether a particular tool is secure or not is another crucial question that comes to mind before choosing it. Improvado complies with Safe Harbor frameworks, enabling the tool to solve any privacy or security issues.
The company’s privacy page gives comprehensive details of data protection, and you can check it out to understand the terms better.
Also, looking at the user reviews, we do not see major complaints about any data leaks or security issues. It may help us conclude that the tool is legit and safe.
Data Import / Export with Improvado
Both possibilities are available for you as you can import and export data with Improvado. Using Google Sheets, you can import your data to Improvado, which they have explained in detail in a Youtube video.
Also, you can export raw data from Improvado, which is again explained in detail in a simple Youtube video.
Report Sharing with Improvado
Report sharing is like one final touch of the process that should be optimized by the reporting tool. There should be more than one option to share your reports for flexibility and convenience, which is the case with Improvado.
You can share your reports with a private link. This way, you will derive the link from the tool and send it to them so they can access it.
Or you can add your clients to the reports with view access. The third option is to share the report via email, which you can schedule easily.
Improvado Integrations
The number of data sources a tool offers is one of the crucial factors to make your reporting better. The more data connectors you have, the more compelling and colorful your reports can become.
Talking about Improvado’s integrations, we should mention that the list is very long, consisting of more than 300 data sources. These include almost every popular platform out there. Here are some of them:
- Facebook Ads
- Google Analytics
- Google Ads
- Bing Ads
- Google Search Console
- Youtube Ads
Improvado Pricing
Most reporting tools have several fixed pricing plans. And when it comes to the most expensive one, they offer custom pricing where the users can choose the price based on their needs.
Meanwhile, Improvado chooses a completely different pricing strategy where the clients can choose the price based on their needs. They focus on the flexibility and convenience of their users.
Improvado Pros and Cons
In this section, we will review the main positives and negatives of using Improvado based on the user reviews:
Improvado Pros
Here are some of the main pros of Improvado as a marketing reporting tool and a service provider:
- A lot of data connectors
- Perfect customer support
- Easily customizable dashboard
- Ease of use
- Flexibility in pricing
- Knowledgeable, lovely team to work with
Improvado Cons
Although Improvado delivers near-perfect services in some aspects, they still have some cons as no tool out there is 100% perfect. Here are the main negatives that users want to fix:
- Issues with connection and live updates
- Limited custom tabs creation
- Slow from time-to-time
- Data monitoring requirements with API connections
Improvado Reviews
Now we will look at the main reviews that Improvado has got on different platforms. These platforms are the main tech websites, so before choosing any marketing reporting tool, you can have a look at the reviews on these websites:
- Capterra: The tool has got 4.5 out of 5 on this platform, which is a decent score for 21 user reviews.
- G2: The same rating of 4.5 goes for this platform too, which is calculated based on 47 reviews.
- SoftwareAdvice: Here, the rating is the same, 4.5 out of 5, with 21 reviews.
Looking at the reviews, we can see that most of the users are satisfied with the services they got, despite some cons.
Improvado FAQ
Is Improvado for Free?
Yes, you can try the tool for free, but after the trial period, you will have to choose a pricing plan that fits your needs.
Is Improvado Good?
Improvado is one of the best marketing reporting tools, getting an average rating of 4.5 out of 5 on all the well-known marketing platforms.
Can You Build Custom Dashboards with Improvado?
Yes, you can customize your reports and adjust the color, metrics, and elements of them.
What Does Improvado Mean?
Improvado is one of the well-known marketing automation tools designed to make the reporting process easier for marketing professionals.
What Languages Does Improvado Support?
Meanwhile most of the reporting tools only support English language, Improvado supports 2: English and Russian, as they focus on the Russian market as well.
Improvado Alternatives
In case you need an alternative for Improvado, we present you the list of alternatives you can try:
