One of the well-known marketing intelligence platforms, Datorama, was founded in 2012. The company is located in New York.
It is a mid-sized company with 70+ employees, and although it has been around for a decade, its name is heard everywhere around the globe.
According to DNB, the company generates more than 2.5 million dollars in revenue, which is an above-average number among marketing intelligence companies.
It is also worth mentioning that Datorama is a part of Salesforce Marketing Cloud, which is one of the reasons why people trust Datorama so much.
In this article, we will talk about Datorama in more detail. After reading the complete analysis, you will have a definite opinion of why many people choose Datorama in their marketing data analysis processes.
Datorama Overview
Datorama is a cloud-based, automated marketing intelligence that helps users combine, onboard, and visualize data. It allows you to connect your data to a single dashboard and analyze it based on your insights.
Datorama is a marketing intelligence platform, so its primary goal is to simplify the marketing data analysis processes for its users.
How Does Datorama Work?
Datorama extracts data from all the possible data sources and combines them in visually attractive reports. It uses AI to complete the process of unifying all your marketing data in one place.
It also gives you real-time insights, which can be super helpful if you can analyze your KPIs and see what is going wrong. These insights will help you deliver better results and identify new opportunities.
Who Uses Datorama?
According to Enlyft, a customer analysis website, Datorama has a 0.87% market share in the marketing & sales intelligence industry. Most of its customers are from the United States.
Of these customers, 164 are in the marketing & advertising industry, meaning they are mostly marketing agencies or companies providing digital marketing services.
Computer software and IT industries come next on the list. 114 small and midsize companies use the services of Datorama, which has 10-200 employees.
However, big companies with more than 10000 employees are also using Datorama for their marketing reporting services, as they come third with the number of 104 companies.
And most of these companies have 1-10M in revenue annually (134), while big companies with more than 1 billion dollars in revenue prefer Datorama, too (130).
Is Datorama Worth It?
Datorama is one of the best marketing intelligence platforms in the market. If you choose it, there is a huge chance you will not regret the decision. However, whether a tool is worth it completely depends on your experience with it.
You can get the best service technically in the market and still be unsatisfied with it. Or, you can use the service with obvious flaws, but that service can help you achieve your business goals faster.
That is why you should try the tool before deciding its worth. From the user reviews, we see that a lot of people love the service they get from Datorama and prefer it over most marketing reporting tools.
Datorama Features
This section will cover Datorama features that you should not miss, which makes it unique in the market. We will mostly cover the technical features and specifications and will give you the most important details of the quality of the service you are likely to get if you choose Datorama.
Datorama Customer Support
Customer support defines your relationship with your customers and is the base of every successful business in the world. You will not see a multi-million dollar business with bad customer service.
So, you should get top-notch customer service for your customers if you want to be an industry giant in the future.
With Datorama, customer support is based on the online forums where you should enter the problem and include specific details of it, your email, and your subject title.
Generally, the answer is during the day; however, this number can change due to specific reasons. After you get your subscription to the Datorama services, you will get live-chat customer support too.
What is Datorama Ideal For?
Datorama is ideal for a lot of things: marketing reporting automation, marketing data analysis, KPI monitoring and delivery, unifying all your marketing and advertising data, etc.
It is useful for mapping the data sources together and showing all of your essential data in one place and in a user-friendly way.
Datorama’s biggest strength is Visualizing your data from different sources, dates, and campaigns faster and more efficiently.
Is Datorama Easy to Use?
Marketing automation tools should be easy to use. It is one of the defining characteristics of any data extraction tool. For example, let’s take Google Analytics.
If you have a basic understanding of marketing data and analysis, you will easily understand what is on your screen. So, business intelligence tools must be easy to understand; otherwise, their non-technical customers will leave it sooner or later.
Datorama, on the other hand, is one of the easiest marketing reporting automation platforms in the market. Its interface is designed so smoothly you do not have to have any coding knowledge to get the best out of the tool.
Users have faced no major issues regarding understanding data they see on the dashboard and noted it in their reviews. So, ease of use is one of the biggest positives of Datorama.
Datorama Dashboard
You can build interactive marketing dashboards with Datorama. These dashboard templates will help you analyze your performance, identify the anomalies, and deliver better results in the long term.
The Datorama dashboard includes a lot of metrics that make your analysis better. These metrics include:
- Number of clicks you get
- Impressions over the given period
- Net spend on all campaigns
- Conversions and leads
- Conversion rate
Also, it will give you insights into your top channels, campaigns, and accounts. With this, you will identify your strengths and weaknesses and change them.
Datorama User Management
Once you buy your Datorama subscription, you will have a lot of options to manage your account and users added to the dashboard.
At first, you will include basic personal data like name, email, and company name, which you can modify later in your subscription. You can slow cancel your subscription, prolong it, or delete your account.
You can add users with three different permissions:
- Access, view, export
- Schedule
- Create & report
The first two will be related to the members and clients you add to the dashboard; however, the last one, including creating and reporting, will be accessible only to the account admin.
Custom Dashboards, White-Label, and Data-Blending in Datorama
It is very useful for the users if the marketing reporting tool gives them freedom with their dashboards and reports. As a person working in marketing, you probably know that you always deal with manual, mixed data.
Having custom dashboards where you can add metrics and manual data is a defining feature that makes reporting easier. This way, you can make your reports more colorful.
You can create custom metrics and, eventually, customized dashboards with Datorama. This allows you to prioritize the KPIs that matter most for your business.
You can also white-label your marketing reports; in other words, personalize them. White-labeling enables the creation of more personalized, branded dashboards.
You can add your logo, brand name, motto, or anything specific that defines your brand to the dashboards.
Also, you will be able to blend your data from different sources and unify them in a single dashboard. This feature is not unique, as most marketing reporting tools have it.
Historical Data with Datorama
Tracking the historical data of the last 2-3 years is another handy feature that will help you analyze your past and recent data.
If you have started implementing a new strategy, you can compare the numbers and determine which campaigns, channels, and accounts you got better or worse.
With Datorama, after you activate the tool for reporting, 90 days of historical data. After that, you can track up to 2 years of data from multiple sources.
However, it also depends on the data source and the platform you want to extract the data from. Some platforms do not allow third-parties to extract the data of the last 2-3 years.
Data freshness is another significant aspect of tracking historical data. You would love to see the up-to-date numbers in your dashboard as a user.
Although no reporting tool will allow you to have real-time data, Datorama refreshes the data every day, so it is the closest you can get to real-time.
Is Datorama Secure?
As Datorama helps you extract and upload data from one source to another, you probably wonder, is it secure to use Datorama?
Security concerns are real nowadays as most well-known big corporations are accused of using personal data for marketing purposes.
However, Datorama guarantees its users that all the data and the backups are encrypted with 256-bit AES encryption, and the data is backed up regularly.
Data Import / Export and Report Sharing with Datorama
You can import your manual data to Datorama, as noted in this article’s custom dashboard section. So, the data in a CSV file can easily be uploaded to the Datorama dashboard.
When it comes to exporting data from Datorama, there are several ways to do it. You can share your reports online with Slack and email.
You can also download the data, which can be done in several ways and formats. Datorama allows you to download your reports in PDF, PNG, Excel, or PPT.
Datorama Data Sources
Datorama has more than 150 data sources that you can extract data from and combine in one of the dashboard templates Datorama offers.
These data sources include the most significant ones among the social media channels, including:
- Google Ads
- Google Analytics
- YouTube
- Facebook Ads
With this huge number of data sources, you can automate your reports no matter your industry. As long as you work with digital platforms and have data to extract from them, Datorama is there to help you out.
Datorama Pricing
Datorama has got different pricing plans for the services they provide, and looking at the numbers; we can say that it is one of the most expensive reporting automation tools in the industry.
- Datorama’s starter package: This pricing plan starts from 3000$ per month and allows you to work with 3 million rows of data. Also, this plan will include 10 user licenses.
- Datorama’s growth package: this one is designed for mid-sized companies with an appropriate budget; that is why you should pay 10000$ per month to get the package.
- Plus Package: The price is custom for this plan, as you may need various numbers of data sources. This package is intended for the biggest companies with more than 1 billion dollars in revenue per year.
Datorama Pros and Cons
Datorama Pros
Here are the most significant pros of using Datorama:
- Ease of use and navigation
- Allows you to work with a huge number of data sources and destinations
- Insights to deliver better KPIs and marketing results
- Great customer support
Datorama Cons
And these are the main issues with using Datorama, according to user reviews:
- The website crashes often
- Expensive services
- Issues with rigid structures
- Fails in the stream
Datorama Reviews
- G2: On this platform, Datorama has got a score of 4. out of 5, and with 102 reviews, it is a great rating.
- Capterra: Although Datorama has got a better rating, 4.6, only 17 users have voted, so it is not a significant measure.
- TrustRadius: Here, most of the users have mixed reviews on the service they got from Datorama; that is why it has got a 7.5/10 rating with 23 votes.
Datorama Alternatives
In case Datorama is not good enough or too expensive for you, it is normal to look for alternatives. Here are the main Datorama alternatives you should consider:
