DataSlayer: Overview, Pros & Cons, Features and Pricing

Located in Spain, DataSlayer has been providing digital solutions for more than 15 years. It is a small company, having less than 50 employees at the moment. However, we can say that DataSlayer has been one of the first marketing reporting solutions for customers as it has been in the markets for more than a decade already. 

DataSlayer Overview

What Is DataSlayer?

DataSlayer.ai is a digital marketing add-on you can use to automate your PPC reports using Google Sheets. It gets your data from different platforms and makes reporting easier for you. 

Most people see it as a SuperMetrics alternative, so if you are a SuperMetrics user, you might consider it for future use. 

How Does DataSlayer Work?

DataSlayer, like the other marketing automation tools, works thanks to third-party APIs. It collects data from its data sources and collects them in one dashboard to generate easy-to-understand and compelling reports for its customers.

Who Uses DataSlayer?

All digital marketing professionals working with PPC can use DataSlayer as it provides services for paid digital marketing tools and campaigns. From sole digital marketing professionals to big digital marketing agencies, everyone can use DataSlayer.ai. 

Is DataSlayer Worth It?

Considering that it is often compared to the industry giant SuperMetrics and user reviews on different platforms, we can say that DataSLayer is worth it. In fact, according to customers, it is one of the best PPC reporting tools out there for its versatility and ease of use. So if you are considering finding a new tool, DataSlayer might be a great choice. 

DataSlayer Features

This section will cover different DataSlayer.ai features to make sure you have a comprehensive understanding of what you want to know about this reporting tool. These features include technical specifications, pricing, speed, white-label, custom reports, and everything you need to know about DataSlayer.ai.

DataSlayer.ai Support

Customer support is crucial when providing a service, and it is even more important when your customers are digital marketing professionals. In this case, you can get requests at any time of the day or at any day of the week. That being said, the variety of choices for customer support is equally crucial as your customers can face an issue at any time, so only one availability (email or phone number) may not be enough. 

When it comes to DataSlayer.ai, their customer support options are various, as you can contact them via phone or email. Also, they have a support page on their website, on which you can ask a question, submit your request and read the existing articles regarding different kinds of issues the previous clients have faced.

What is DataSlayer.ai Ideal For? 

As we have mentioned before, DataSlayer.ai is a great solution for paid campaigns and their data tracking. So, it is ideal for PPC reporting and automation. 

DataSlayer add-on for Google Sheets is their best product, so you can get your data from more than 20 sources and combine them in one dashboard. 

But again, if you are looking for a solution for your PPC campaigns and reporting, you can consider DataSlayer.ai your first choice. 

Is DataSlayer.ai Easy to Use?

Ease of use is one of the most significant features of any marketing tool. As you provide service for people, how easy it is to interact with what you are providing is extremely powerful. And if you manage it successfully, you can be sure of your future success. 

With DataSlayer.ai, you can add data from different data sources fast and easily. Also, it is straightforward to create and update reports with Google Sheets and Google Data Studio. 

So, you are not required to have any technical background to work with DataSlayer.ai.

DataSlayer Dashboard

DataSlayer.ai allows you to create custom dashboards specifically for your needs. They have different dashboards for Google Data Studio, Google Search Console, Youtube, Facebook, SEO, and other campaigns you may have. These dashboards allow you to focus on specific channels and create reports accordingly. 

The DataSlayer.ai team has shared a Youtube tutorial video where they explain how to create a simple dashboard with DataSlayer.

DataSlayer User Management

Your user management options for DataSlayer.ai will depend on the pricing plan you have. You should include your personal data like email, phone number, name and surname to create an account. After that, you have full control over your account. 

They offer a “Company” option, in which you can add your team members and colleagues for free. 

Custom Formulas, White Label, and Data-Blending in DataSlayer.ai

With DataSlayer.ai, you can create customized reports for different channels. For example, you might need different dashboards for your PPC and SEO campaigns. In this case, DataSlayer offers you different solutions you can work with. These custom dashboards have specific features to the channels they belong to, so it gives you more flexibility to have them. 

The tool does not have a white-label solution for agencies, which we can consider a con, considering most of the marketing reporting tools have this option to create a better experience for their customers. With a white-label option, you can add your logo and brand message to the reports you create, which will eventually lead to better personalization. LAck of it is not a major setback, but it is still a nice-to-have feature.

Data-blending, on the other hand, is possible with DataSlayer.ai, which means you can get data from various digital marketing channels and campaigns and combine them in one single dashboard. 

Historical Data and Data Freshness in DataSlayer.ai

Talking about historical data, we have to mention that having it is also a huge pro for digital marketing tools. More and more people want to track their historical data and see what is happening in their campaigns and what is going wrong there. 

In DataSlayer.ai, you have a chance to see your historical data through free-stock APIs. Also, you can track your data in real-time and see what is happening in your digital marketing channels. Although it is almost impossible to have real-time data, it provides you with the most up-to-date data, which is probably the data 2-3 days ago. 

They have got a Polygon page that touches on historical data features and their specifications. 

Is DataSlayer.ai Safe? 

Considering different characteristics, we can definitely say that DataSlayer.ai is one of the safest digital marketing reporting tools. Your data is safe and secure with DataSlayer, and neither the employees of the company nor any third-party people can have access to it. And more importantly, all the data transfers on the website are SSL encrypted. So you should have no concerns about security issues as a DataSlayer user. They have a separate tutorial page for the clarifications of the possible security concerns.

Import/Export with DataSlayer.ai

You can also import your manual data to the reports you are going to share with your client. If the tool you have the data in is not one of the DataSlayer.ai data sources, you can easily add it in a suitable format. 

Also, you can export your reports into a PDF file or an Excel/Google Sheets file to view on your personal device. 

DataSlayer.ai for Mobile

Having a mobile app for automated marketing reporting tools could be a huge benefit as it allows its users to go through their data and reports whenever and wherever they want. 

However, we see that DataSlayer.ai does not have a mobile app specifically designed for this. You can still use DataSlayer on your mobile, using one of the browsers on it. However, its usability is not the same as desktop devices, and you can easily get distracted by the usability issues. 

DataSlayer.ai Integrations

Having a huge number of integrations is always a huge plus for reporting tools, and that is where DataSlayer delivers well. Here is the list of Integrations DataSlayer has for Google Sheets: 

1. Google Ads
2. Facebook Ads
3. Microsoft Advertising
4. BigQuery 
5. Youtube Ads
6. LinkedIn Ads
7. Google My Business

And here are some of the integrations it has for Google Data Studio:

1. Google Analytics
2. Google Ads
3. Facebook Ads
4. DV 360
5. LinkedIn
6. Google My Business

DataSlayer.ai Pricing

We should mention the pricing policy in DataSlayer is different from most of its competitors as it has various plans for its different connectors. 

For example, Google Sheets and Google Data Studio have 3 pricing plans:

1. Small Agency: by paying 59$ per month, you can have 100 API calls per day and a weekly or monthly scheduled refresh. You can also pay 75.65$ if you do not want to pay annually. 
2. Medium Agency: in this plan, you should pay 99$ or 127$ depending on monthly or annual payment. This pricing plan will give you 250 API calls per day and hourly, daily, weekly, or monthly scheduled refresh. 
3. Large Agency: you should pay 299$ or 383$ for this pricing plan’s month. This plan allows you to have 1000 API calls per day. 

Other features like data sources, number of reports, price per user are the same for all pricing plans. Also, you can try all of them for free for 15 days.

For Google Big Query and API queries, you can have a different pricing plan for which the prices are between 3500$ and 25000$ per year. 

DataSlayer Pros and Cons

DataSlayer Pros

Looking at the different reviews, we can share some of our conclusions about the most positive characteristics of DataSlayer.ai:

• It is fast, secure, and reliable
• It has different pricing plans that can fit any agencies’ needs and budgets
• DataSlayer integrates well with a lot of popular platforms
• You can effectively use it for your PPC campaigns
• It is one of the best SuperMetrics alternatives in the market

DataSlayer Cons

Although it is great, DataSlayer.ai still has some cons that are worth mentioning:

• It is hard to insert a huge volume of data
• Problems with mobile usability
• No 24/7 support for the customers

DataSlayer.ai Reviews

Looking at the number of reviews from different platforms, we can see that DataSlayer is not as popular as SuperMetrics or Agency Analytics, but they still get a lot of positive reviews on a monthly basis. Here are some of the ratings they have: 

1. G2.com: On this platform, DataSlayer.ai has got 4.7 out of 5, which is a decent score. 
2. ProductHunt: Here, the tool has got a perfect score of 5, but it should not be considered to have a huge value as only 13 people have voted for it so far. 
3. Google: In Google Workspace, the tool has got the most number of reviews and a high rating – 139 votes and 4.8 out of 5.

We can conclude that although most people do not know about DataSlayer.ai yet, the ones that use it love the service they get. We can label it “underrated” for now, as probably more people will find out about the tool after most famous tools get too expensive. 

DataSlayer.ai FAQ

Is DataSlayer.ai for Free?

Yes, you can use it for free for 15 days before choosing any of the paid plans. 

Can I Calculate the Metrics on My Own with DataSlayer?

Yes, as you will have your data in an Excel / Google Sheets file, you can make calculations on your data as much as you want. 

Is DataSlayer White-Labeled?

As for now, we do not see a white-labeled solution from DataSlayer.ai. 

Can I Make a Pivot Table with DataSlayer?

Yes, you can create a pivot table in DataSlayer.ai. 

DataSlayer.ai Alternatives

If you are using DataSlayer.ai and looking for alternatives, here is a list of alternatives you may want to consider:

1. Improved
2. Porter Metrics
3. Panoply
4. Integrate.io
5. Dataddo