DashThis Review 2023: Features, Pros & Cons, and Pricing

DashThis is one of the well-known marketing reporting tools in the last few years. The company was founded in 2011, with around 30 employees.

The company is located in Canada; however, the tool is used all over the world. In our comprehensive review, we will look at all the details you should know about DashThis. 

DashThis Overview

What is DashThis?

DashThis is a famous marketing reporting tool that focuses on custom dashboards in different parts of Digital Marketing: SEO, SMM, SEM, and paid campaigns.

In other words, it is a reporting software for everyone that wants to automate the process. 

How Does DashThis Work?

DashThis allows you to collect your data from different sources in any way you want and show the key metrics in your single dashboard.

With DashThis, you can get all the important data in your digital marketing channels and put them into pre-built dashboard templates.

Also, you can add your own data to the dashboard and remove the ones you do not want to see there.

Who Uses DashThis?

You should remember that DashThis a great solution for all kinds of digital marketing campaigns, so it is suitable for everyone involved in using marketing reports.

Some of the tools like Reporting Ninja focus only on paid campaigns, so it is beneficial for you to determine the differences between various marketing reporting tools before starting to use them.

Moreover, when considering the pricing, all types of companies can use DashThis, and they have more than 40 clients worldwide. Most of them are medium-sized companies with 11-30 employees. 

Is DashThis Worth It?

While answering this question, we have to take different factors into account. Pricing, how easy the tool is to use, interface, features, and other aspects let us say that although it may not be the best tool out there or the tool with the highest number of features, DashThis is still worth it. 

DashThis Features

Now we will look at various features you should know about before choosing this software. These features include technical specifications, support, pricing, white-label, integrations, and much more. 

DashThis Support

When we look at the support options in DashThis, we can see a variety of choices. A phone call, live chat, and email/help-desk options are available for you.

Also, there is a form to fill on the website, in which you should include your email with specific details about the issue. You can add some files to fully explain your issue so that the support team can help you.

Overall, we should say that DashThis is good at giving its customers the support they need. 

What Is DashThis Ideal For?

Looking at pricing, ease of use, number of integrations, and interface, we should say that DashThis is ideal for getting complex data and gathering them in a simple dashboard, in understandable charts, meanwhile saving yourself hours of work.

After all, it is an automated marketing reporting tool, and it should be both time and cost-effective, which DashThis delivers well.

Is DashThis Easy to Use?

One of the most significant factors affecting customers’ decisions about giving a particular tool a try is its ease of use. The tool is successful if a non-technical person can navigate through it and understand what he or she is doing from their first use.

When it comes to DashThis, we must say that the tool is easy to use for most of its users, and there are no general complaints about it in critics or user reviews. 

DashThis Dashboard

As we have mentioned already, DashThis is famous for its usability and ease of use. When it comes to dashboard templates and examples, there are plenty of options for you.

Depending on what you are looking for, like Google Analytics dashboard, KPI dashboard, Marketing dashboard, Facebook dashboard etc., DashThis offers all kinds of solutions for you. 

Also, you can have a keymetric dashboard, in which you can track down all the online and offline progress on your traffic and where they come from.

In this dashboard, you can add your logo, reflect your brand, and customize your data. It allows you to show the customers the data you want. 

User Management in DashThis

After you purchase the tool for a period and create an account, you are going to have a user management page in which you can invite different users to your reporting.

How many you can add depends on your pricing plan. They will receive an email about the invitation after you send it to them. 

Also, in user management, you can cancel your subscription or permanently delete your account. Also, you can share the URLs of your reports with your clients, which is explained on the user management page on the website.

Custom Reports in DashThis

Like we mentioned above, with DashThis, you have a chance to customize your dashboards and reports and filter out the data you do not want.

With a keymetric dashboard, you have more freedom and can add your logo and upload your data that does not exist in any of your channels. 

Data Blending and White-Label in DashThis

For all marketing reporting tools, data-blending and white-labeling are 2 crucial factors. If you can create a dashboard with cross-channel reporting, then you have a data-blending option with that tool.

In DashThis, you can collect your data from different channels and put them in one dashboard, which means data-blending is available for the users. 

DashThis delivers white-label for its users too. With white-label options, you can customize your reports, change colors, fonts, add the data useful for you and remove the ones you do not want, and get them into one file, which you can share with your teammates and clients. 

With white-labeling, you have custom options for different parts of your dashboard. You can get a 15-days free trial to test it. 

Historical Data in DashThis

Historical data is another important factor for marketing reporting tools as it allows users to track the progress in different channels over a period.

And the longer this period is, the better for the customers as they want to see longer periods of KPIs. In Dashthis, there is no single limitation for historical data for different channels. It depends on the API of that channel. 

Import/Export in DashThis

You can export your data from different channels like Google Analytics, Google Ads, or social media channels. After this, you can add all this data to one dashboard.

Also, you can import your own data from a spreadsheet in Google Sheets or Excel, which enriches your reporting process. After exporting your data into a single CSV file, you can send them to your clients by email.

When you do it once, the process becomes automated, and in the next months, you do not need to do it all over again.

How Secure is DashThis?

When it comes to security, DashThis takes security seriously. You should not be worried about the confidentiality of your data at all, as they are all encrypted URLs. 

You may lose your client or accidentally share your dashboard with someone else. In this case, DashThis offers a very cool feature of relinking, where you can actually transform your data from one URL to another. 

Also, if you need to protect your reports, you can add PINs to them to ensure no one has access to them by accident. You also have a chance to block IPs from different countries. 

Report Sharing in DashThis

Like most features we have mentioned so far, DashThis offers various report-sharing options too:

• You can send them via email and automate this process.
• You can download the reports as PDF files and share them with anyone you want.
• You can also share the URLs with your clients and teammates.

Technical Specifications of DashThis

Here are some of the technical specifications of DashThis you should know about:

• DashThis is cloud-based software.
• You can quickly create reports and add your data, so DashThis is fast enough.
• DashThis does not have a mobile app version; you can only access it through the web. 
• It offers real-time data analysis for some channels like Google Analytics.

DashThis Integrations

DashThis has more than 30 integrations covering most of the significant digital marketing channels. However, the number is relatively lower compared to some of the reporting tools, like SuperMetrics, which has more than 60 data connectors.

List of Dashthis Integrations

Here is the list of the most important DashThis Integrations:

1. Google Analytics
2. Google Ads
3. Facebook Insights
4. Instagram
5. Twitter
6. Youtube
7. Google Search Console
8. Google My Business
9. SEMrush
10. Ahrefs

There are more than 20 other data connectors, which you can check on the DashThis website. 

DashThis Pricing 

Looking at the different pricing plans, we can say that DashThis suits all businesses with different budgets. You can sign up for free and get a 15-day free-trial version in which you can create 10 dashboards.

In this timeframe, you should have enough opportunities to test the tool and observe if it is a good fit for you or not.

After this period ends, in case you continue working with DashThis, you have to choose one of the 4 pricing plans. You can pay monthly or annually, depending on your preferences.

1. Individual– generally, starter plans have limited opportunities for the users. It is the case with DashThis’s individual plan too. You can not create white-label reports, and custom reports are not attainable. However, you can add as many users as you want, which is a unique option for a starter plan among most tools. This pricing plan will cost you just 39$ per month in the monthly plan and 33$ in the yearly plan, and you will have a chance to create 3 dashboards. The number of integrations has no limits, too.
2. Professional – it is 3 times as expensive as the individual package and costs you either 109$ or 129$ monthly, depending on how you want to pay it, yearly or monthly. With this plan, you will be able to create 10 dashboards. The number of data connectors and users remain unlimited. White-labeled dashboards, custom reports and custom emails are available in this plan. 
3. Business– the only 2 features missing in the professional plan are available here: a special agent to contact you about your problems and a 1-1 screening session. This plan will cost you between 209$ or 249$, according to your payment period. Also, you can create 25 dashboards per month, which is 2.5 times more than the professional package.
4. Standard– This package differs from the business package for its price and the number of dashboards. The minimum number of dashboards available is 50, which you can increase according to your preferences. This package will cost you 339$ per month if you pay annually and 399$ if you pay monthly. 

Pros and Cons of DashThis

Looking at different reviews, we can see that DashThis is not perfect for everyone, the same as the other marketing reporting tools.

Pros of DashThis

Most of the users emphasize the fact that DashThis is easy to use and integrate your data. Also, it is fast, and the customer support is excellent. 

Cons of DashThis

One of the most significant cons of DashThis is its price and limitations in the pricing plans. Also, sometimes some bugs occur on the interface.

Some of the users also mentioned that the lack of dynamic charts and graphs is another point that should be fixed.

DashThis Reviews

We should also look at the reviews to determine how good a product or service is. Here is how people ranked DashThis on different review platforms:

1. G2.com: here, DashThis has got 4.9/5, which is almost a perfect score, considering more than 60 users reviewed the tool.
2. TrustRadius: the ranking is different on this platform as DashThis got 8.9/10, but here less than 10 people voted, so this number may not be enough to determine the quality of the tool.
3. GetApp: 4.5/5 is a good score, and there are 21 voters so far.
4. Capterra: here, DashThis also got 4.5/5, which is a good score.
5. SoftwareAdvice: the same rating of 4.5/5 here too, which shows that users consistently like using this tool.

DashThis FAQ

Is DashThis Secure?

One of the most crucial factors about DashThis is how secure it is. There is the highest level of encryption for your data; you can relink your dashboards to a new address, add PINs to your reports, and block IPs from your reports.

Can I Use DashThis For Free?

Yes, you can use DashThis for 15 days for free. 

Is White-Label Possible in DashThis?

Yes, depending on your pricing plan, you can white-label your reports.

How Many Integrations Does DashThis Have?

You can connect more than 30 data sources to your reports with DashThis.

Is DashThis on Social?

Yes, you can follow them on Facebook, Twitter, Instagram, and LinkedIn.

DashThis Alternatives

Depending on different factors or features, you may look for another alternative for DashThis. Here is the list of alternatives we think are worth mentioning:

1. Agency Analytics
2. Databox
3. Porter Metrics
4. Looker
5. Act-On