Founded in 2014, Adverity is one of the market’s most well-known marketing automation software. The company is located in Austria, Vienna. However, it is popular in a lot of countries, and it is widely used.
According to Dnb, Adverity has more than 130 employees. It is above average in the market as most marketing automation software companies have less than 50 employees.
And the company generates more than 15 million dollars per year, which puts it among the highest revenue-generating marketing automation companies.
This review will give you insights into how Adverity works, what are the main strong points of the tool, and why you should choose it among its alternatives.
Adverity Overview
This section will cover the basic information regarding Adverity and its characteristics. And mainly, we will try to answer whether the tool is worth your money and time.
What is Adverity?
Adverity is a business intelligence platform that helps marketers and marketing departments to automate their data for a given period of time.
It is designed to create data visualizations and analyses easy for marketing professionals and save them a lot of time and energy.
In short, Adverity is an end-to-end analytics platform that you would love to try if you are into marketing analytics and data automation.
It will turn chaotic data from different platforms into one dashboard of neat, organized data with key metrics.
How Does Adverity Work?
Adverity’s working principle is similar to that of other marketing analytics tools. It is designed to get data from various SEO, social media, and website analytics tools and collect them in one actionable, insightful dashboard. For this, Adverity uses a cloud-based platform.
There are three main steps of the process:
- Data collection
- Data preparation
- Data management
With these three steps, you can extract data, upload it, and visualize it for your business or your clients.
Who Uses Adverity?
Using services in the marketing analytics industry will always depend on your goals and budget. That is why when considering the companies using Adverity, we have to mention they are of all sizes and budgets.
You can use Adverity if you are a sole freelancer, part of a marketing department in a mid-sized company, or the manager of one of the biggest corporations.
Among the top Adverity clients, we can see famous names like IKEA, Red Bull, Forbes, SAP, and JD Sports. The companies using Adverity are generally from the USA, are mid-sized, and generate 1-10 million dollars in revenue.
However, the second-highest percentage is the companies with more than 1 billion in revenue and more than 300 employees.
Is Adverity Worth It?
To answer this question, we should break down all the significant characteristics of Adverity and let you conclude for yourself.
Because deciding whether an investment is worth it or not will depend on all kinds of various factors. Does it generate the highest ROI? Is the tool user-friendly?
Is the security guaranteed? Does it have perfect customer support? As you continue reading this post, we will answer all these questions one by one.
One thing is for sure: from the reviews, we can see that a lot of users recommend Adverity as one of the best marketing analytics tools out there. So we can say that it is at least worth giving a chance for a few weeks.
Adverity Features
In this section, we will cover the main Adverity features, as you should know how important they are in terms of technical specifications, speed, security, etc.
Adverity Customer Support
A strong relationship with your customers will always be the spine of a successful business. So it is no surprise to see that the companies have become more competitive in this aspect of their business strategies.
Having as many ways as possible for the customers to get in touch with the company is becoming more and more significant as users love the flexibility.
With Adverity’s customer support, we see that there are two ways to get support from the Adverity team:
The help page answers the users’ questions, so it is a more knowledge-based solution for the users. Meanwhile, the contact page has an online forum where you should include the basic information about you and your query.
As most marketing analytics tools also provide their users an email and phone, it can be considered a con to only have a forum on the website.
However, reading from the user reviews, we can conclude that there are no major complaints or concerns about the lack of responsibility from the Adverity customer support team.
And also, the quality of the customer support you get depends on the price you pay, so you should pay more to be more satisfied.
What is Adverity Ideal For?
Like most other marketing analytics tools, Adverity is also created to make reporting easier for marketers and digital agencies.
Adverity is ideal for data extraction, data management, and visualization, as it collects data from multiple sources and combines them in a single dashboard.
It also helps you analyze your performance, compare the results with the previous periods, and make data-driven decisions based on your insights from Adverity’s dashboard.
Adverity Dashboard
The dashboard is another significant element of a marketing reporting tool. It should be simple, understandable, and designed for a non-technical person.
Adverity’s dashboards differ in their characteristics. Here, you can see:
These dashboards allow you to collect the data from data connections and move them to the data destinations without making all the hustle, as the process can be easily automated.
And the result is simple yet effective: a dashboard with all kinds of data taken from various platforms which you would never imagine together.
Adverity User Management
After creating your account and buying a subscription, you will have a chance to manage your account from start to finish.
First, you will be able to change your account name, password, and the company name connected to the account.
Other than that, adding and deleting users from the account requires your time, but the help team explained it very well on their website.
As you are done with an existing client, or you get new clients, you can move, transfer, or just delete these accounts from your subscription.
It gives the admin full control of his/her account, which is a plus for the tool.
Custom Dashboards, White-Label, and Data-Blending in Adverity
White-labeling and custom dashboards are the two significant parts of flexible data management. With these 2, the user might create their own reports, and it will not look like a report belonging to another company or agency.
With Adverity, you can build dashboards from scratch with custom templates. It does not entirely have custom dashboards, but it is still a way of having customizable templates for your dashboards.
And it brings more flexibility to the work. When visualizing your data, you can also white-label your reports. It means you can add different brand elements to the report.
Clients love seeing reports with your logo, brand motto, message, color, or whatever element you want to add to your dashboard.
Also, you will be able to mix your data from various platforms into a single dashboard, enabling white-labeling. It would have been a surprise if Adverity did not have this feature, as all the marketing analytics and data automation tools have it.
Adverity Historical Data
From the moment you connect any tool’s API to Adverity, you also start measuring the historical data. Mainly, it depends on the platform you are taking the data from; some of them will not allow you to track more than 1-2 years of data.
With Adverity, you can track your data on various platforms from 2 years to 5 years, depending on the regulations and limitations set by the tool or social media platform.
Considering that many tools will not guarantee that amount of historical data, we can see it as a pro for Adverity.
Is Adverity Secure?
Information privacy and security are becoming more of a priority for the clients after the recent scandals with the famous platforms.
Now the customers demand more from the products or services they are using, especially on digital platforms. Adverity’s security is highest as your data is protected according to ISO/IEC standards.
It guarantees the complete protection of all your information. That is why we do not see negative user reviews regarding data protection and security.
Adverity Data Sources and Destinations
Adverity has got more than 600 data connectors, which include:
- Adobe Analytics
- Amazon Advertising
- Bing Webmaster Tools
- Facebook Ads and Page Insights
- Google Ads
- Google Analytics
And almost all the other data sources you might need in your business, regardless of the industry.
These are the main data destinations of Adverity:
- Amazon Redshift
- Amazon Web Services
- Google Big Query
- Google Cloud
- Google Sheets
- Google Data Studio
Overall, Adverity has near 20 data destinations, which is above the market average as most tools have 3-4, a maximum of 10 data destinations.
Adverity Pricing
Pricing is one of the most important aspects you are going to look for before buying any product or service. You want to decide if the quality of the service you are going to get is a good match for the price you pay, which is quite normal.
Adverity’s pricing plans are a little bit different from the other tools. Here you can have three different plans:
- Quick start: We can not call this a plan, as it is free and designed to test the tool’s features. It can be a great way to get to know Adverity.
- Premium: The price starts from 1500$ per month, which can be considered quite high compared to the industry average. However, it has got customizable and advanced features, so it is worth trying.
- Enterprise: This plan’s price is custom, meaning there is no concrete minimum or maximum price. However, it is designed for big companies with the highest budgets, so it is not the best option for mid-sized or small agencies or companies.
Adverity Pros and Cons
As you are going to have your personal experience with the tool in case you try it, you will also have your own pros and cons for Adverity.
However, before starting to use it, you should consider these reviews about the positive and negative sides of using Adverity.
Adverity Pros
- You can control the data you are recovering
- Easy user interface
- Custom reports
- White-labeling
- Flexible and reliable
- High-quality customer service
- Data can be retrieved from various sources
Adverity Cons
- Lack of immediate alerts when facing a problem
- Understanding the product may take time
- Need for some technical knowledge
- Lacking the option to send a chart from one report to another
- Complicated transformation scripts
Adverity Reviews
User reviews that are objective and not paid or have not been spammed can help you decide if the product or the service is worth trying.
Here are the rankings and ratings of Adverity on various tech review platforms:
- GetApp: The tool has got a 4.5 out of 5 on this platform, with 22 reviews.
- TrustRadius: Only one user rated it 10, so the rating on this platform should be neglected.
- Capterra: 4.5 out of 5 again, with the same number of users voting as GetApp.
So we can conclude that the tool is loved among its customers, although there is always room for improvement and no tool is 100% perfect.
Adverity Alternatives
Speaking of imperfections, if they bother you too much with Adverity, you can always find new alternatives. No matter the reason, a change of scenery can benefit your business and bring you more.
Considering the marketing analytics and automated marketing reporting industry is booming with new tools every day, here are some of them you may consider trying in case you want something new:
