Automated digital marketing reporting is becoming increasingly popular as many companies want to spend less time and energy on it.
Marketing reporting automation tools are created for this purpose, and now there are more than hundreds of them.
Simplicity is key in reporting automation, so claiming that Metricool is one of the best in the industry for it is not a bold claim. Anybody can understand the tool; that is why it is special.
However, no tool guarantees to deliver everything you need in marketing data reporting. That’s where the list of alternatives comes in handy. In this article, we will have a look at the best Metricool alternatives.
While doing it, first, we will analyze what Metricool is and why it is one of the most trusted and used marketing data automation software.
After that, we will analyze in case you are not satisfied with what you get from the tool, which ones are the best for you, and why.
Metricool Overview
As the main purpose is to make the reporting easier, Metricool does it perfectly. The company was founded six years ago, and now it is a small-sized, well-organized company with more than 30 employees.
The ultimate benefit of using Metricool, or any other tool for that matter, is to collect data from various platforms and gather it in a single, understandable dashboard.
The tool is designed for everyone involved in marketing reporting, so there is no single target audience.
Metricool Pricing
Because the price is one of the most important considerations when purchasing a product or service, we should point out that Metricool is reasonably priced for many digital marketers.
These are the 6 pricing plans Metricool has, so they are worth looking at one by one:
- Free Plan: You will obviously pay nothing in this plan, but you may upgrade to Hashtag Tracking for 9.99$. You can only link one account across all social media platforms and one blog/website, and you won’t be able to connect with any of your teammates. It’s also the only pricing option that excludes report creation. You can only examine 5 competitors and up to 50 posts in the free plan.
- Pro-5: You can connect 5 social media accounts across all platforms with Metricool’s Pro-5 package, and you can work with 5 brands and research up to 100 rivals and 2000 posts. But, most crucially, this plan allows you to make reports, so working with clients begins with Pro-5. If you want to pay annually, you will be charged $10 each month, and if you choose to pay monthly, you will be charged $15 per month.
- Pro-10: With this plan, you may test 10 brands and link 10 accounts from various social media sites while keeping the number of competitors and posts you can evaluate the same. This package will cost you $17 per month if paid annually and $25 per month if paid monthly.
- Team-15: As the name suggests, this plan increases the number of brands, websites, and social media profiles to 15. This pricing plan is also a watershed moment because it allows you to add unlimited team members and modify your templates. With the Team-15 plan, you may also study 5000 postings. The cost per month would be 29 dollars if paid annually and 45 dollars if paid monthly.
- Team-25: The key difference between the Team-15 and Team-25 plans is that the Team-25 plan allows you to link up to 25 companies, websites, and social media profiles. Other things remain the same, and you’ll pay 45 dollars per month annually or 69 dollars per month.
- Enterprise: With this plan, your brand, social media, and website numbers increase to 50, and you can get White-Label exclusively in this pricing plan by consultation. The cost each month would be 99 dollars if paid annually and 149 dollars if paid monthly.
Metricool Connections and Integrations
Metricool has more than 25 data sources from which you can extract the data. These include the most popular platforms like:
- Google My Business
- Tik-Tok
When it comes to the Metricool data destinations, there are a few names in the list:
- Shopify
- Joomla
- Wix
- WordPress
- Google Tag Manager
Metricool Features
Like most other Metricool features, customizable templates depend on your pricing plan. You can customize your templates if you pay more than $29 for your monthly subscription.
White-label access gives your customers access to these templates so they can check their own analytics. You can only have it in Metricool if you have an Enterprise plan.
You may have this across all plans regarding data-blending because you can combine data from several platforms in one dashboard. The component with native data mix is visible on their disconnector page; thus, they make it clear on their website.
Also, you will be able to see the 2-3 months of historical data with Metricool, which is not that high. The tool is also secure and, as we have mentioned before, is one of the simplest regarding user experience.
Who is Metricool Recommended For?
If you are a digital marketing expert dealing with marketing reports, you may easily use Metricool regardless of your position or the size of the firm you work for. Metricool was created for the following purposes:
- Social Media Managers
- Bloggers and influencers
- Enterprises
- Businesses of All Sizes
- Consultants and agencies
Among Metricool customers, we see popular names like Adidas, McDonald’s, Peugeot, Volvo, and others. This helps us conclude that it is not only small or mid-sized companies; the biggest franchises also trust Metricool.
Metricool Customer Support
You can reach out to Metricool’s customer service team via their website’s live chat and submit your request there. The customer service team will contact you as soon as possible.
There is an online forum where you should also confirm that you are not a bot, and after that, you will receive an email from the contact team regarding your issue.
Metricool Pros and Cons
These are the main positives and negatives of using Metricool, according to the user reviews on various tech websites.
Advantages of Metricool:
- Metricool is extremely simple to use and navigate.
- For all types of corporations and businesses, the pricing is reasonable.
- A free trial period for testing.
- Data tracking in real time
- All of your data from many sources is gathered into a single dashboard.
Disadvantages of Metricool:
- In comparison to other tools, it has fewer connectors.
- In most pricing options, white-label is not available.
- You cannot produce reports in the free trial version.
- Only two months of historical data are available.
- There are no suggestions for starting a campaign.
Metricool Ratings and Reviews
So, what do customers have to say about Metricool in their reviews? We may state that it is a well-known product worldwide based on various ratings on various platforms. The following are some of Metricool’s ratings:
- G2.com: 3.8 out of 5 ratings.
- Capterra: 4.2 out of 5 ratings.
- Shanebarker: 4.5 out of 5 ratings.
- Saasworthy: 4.4 out of 5 ratings.
Positive reviews also note how simple it is to use and that real-time data tracking is fantastic. In most reviews, users say they’d want to see more in-depth scheduling and campaign planning options.
Metricool Highlights
So what do we know about Metricool? Metricool is an online marketing solution that allows you to track, evaluate, and manage your progress across various social media and paid channels.
It simplifies the data collection process and offers one of the most user-friendly layouts you’ll ever see. Metricool is the place to go if you want to see all of your data from numerous channels on one dashboard with no complications.
Metricool Alternatives
Porter Metrics
Porter Metrics is our first suggestion for you, if you are looking for a Metricool alternative. It is as simple as Metricool, and it lowers the reporting time to less than a minute.
We will analyze Porter more in the following paragraphs and explain why it might be the best Metricool alternative.
Porter Metrics Overview
Porter Metrics is a digital solution that assists you in improving and automating your reporting process. You can utilize social media channels, website analytics, PPC, SEO, e-commerce, and CRM channels to do this.
You will be able to produce reports once you’ve extracted data from these channels and combined it with dashboard layouts. It will take less than a minute to complete the process.
As a result, we can confidently state that Porter Metrics focuses on its users throughout the journey.
Porter Metrics Pricing
Like the other marketing data automation solutions, Porter Metrics has a few pricing plans. However, Porter Metrics is cheaper than the other Metricool alternatives.
As you will find out after comparing the products mentioned in this article. Porter Metrics offers the following price plans:
Porter Metrics Integrations
The following is a list of Porter Metrics integrations:
- Twitter Analytics
- Google My Business
- LinkedIn Pages
- WooCommerce
- Shopify
- Facebook Insights
- Facebook Ads
- Instagram Insights
- LinkedIn Ads
These data connectors can be used with Google Data Studio, a free and easy-to-use platform for marketing reporting.
Porter Metrics Features
As previously said, one of the most appealing features of Porter is the ability to create reports with only one click. When it comes to developing reports from scratch, freelancers and businesses on a tight budget will appreciate this quick and easy alternative for Metricool.
You can also improve your KPIs, add your metrics to the report, white-label them, and make the reports look like your agency or organization created them. You can begin your onboarding process right here.
Porter Metrics Support
When it comes to Porter Metrics help center, the website articles can provide you with the information you need to solve your problem.
However, customer support is not solely dependent on knowledge. You can participate in a live chat and contact the staff with any issues you may have at any time.
Porter Metrics vs Metricool
With Porter, you will have access to more connections, and the creation of reports will take you less time. You will get your work done in just 1 minute with Porter.
Other than that, Porter will make it available to create customizable reports and white-labeled dashboards for lower prices. With Metricool, you need to upgrade your plan further to use these features.
Porter tops our list for the best Metricool alternatives with these mention-worthy features. You can get your first free report with Porter now and test the tool yourself.
DataSlayer
The second tool on our list is DataSlayer, another brilliant marketing reporting automation tool that will allow you to generate reports with no struggles and combine all your marketing data in one dashboard.
Let’s analyze and determine the strongest points of using DataSlayer, and touch all its mention-worthy aspects.
DataSlayer Overview
DataSlayer.ai is a Google Sheets-based digital marketing add-on that allows you to automate your PPC reporting. It collects data from a variety of sources and simplifies reporting.
Most people think of it as a SuperMetrics replacement too, so if you’re a SuperMetrics user, you might want to give it a try in the future. DataSlayer has been offering digital solutions for over 15 years.
It is a small company with fewer than 50 employees at this time. However, it can claim to be one of the first marketing reporting solutions for clients, having been on the market for more than a decade.
DataSlayer Pricing
The pricing strategy of DataSlayer is a little different than the others, as it has split the prices for every data destination. Below, you can see the Google Sheets pricing.
Data sources, the number of reports available, and the price per user are identical across all pricing levels. You can also sample all of them for free for 15 days.
You can have a different pricing plan for Google Big Query and API queries, which costs between 3500$ and $25,000 per year.
DataSlayer Integrations and Connections
Many integrations are always a benefit for reporting tools, and DataSlayer excels in this regard. The following is a list of DataSlayer’s Google Sheets integrations:
- BigQuery
- Youtube Ads
- LinkedIn Ads
- Google My Business
- Google Ads
- Facebook Ads
- Microsoft Advertising
Here are some of the Google Data Studio connectors DataSlayer offers:
- DV 360
- Google My Business
- Google Analytics
- Google Ads
- Facebook Ads
DataSlayer Features
You can produce customized reports for multiple channels with DataSlayer.ai. You may require separate dashboards for your PPC and SEO efforts.
Because these custom dashboards offer capabilities relevant to the channels to which they belong, having them allows you additional flexibility.
The software does not offer a white-label solution for agencies, which we can consider a disadvantage because most marketing reporting systems do.
You can use a white-label option to add your logo and brand message to the reports you create, resulting in improved personalization. It isn’t a deal-breaker, but it is a nice-to-have feature.
They have a Polygon page where you may learn about historical data features and standards.
DataSlayer.ai Customer Support
DataSlayer.ai offers a variety of customer service alternatives, including phone and email assistance. They also provide a support page on their website where you can ask a question, submit a request, and read articles about past customers’ concerns.
DataSlayer vs. Metricool
As we have already noted, DataSlayer is a more suitable solution for PPC campaigns; meanwhile, Metricool can help you with all kinds of marketing data reporting.
Metricool will make white-labeling available for you for a higher price, but there is no equivalent solution for DataSlayer. However, when it comes to the variety of data connections, DataSlayer is preferable.
So in the end, the decision of which tool is more suitable for your marketing reporting campaigns.
Improvado
Improvado, a cloud-based ETL platform for marketing data reporting, is the third tool on our list.
You can connect more data sources and carry your data to more destinations with Improvado, which makes it one step ahead on one-to-one comparisons.
As we can see from the screenshot, it will give you insights into Transactions, Revenue, Cost, AOV, ROI, and all kinds of other various metrics.
Improvado Overview
Improvado is a reporting tool that assists marketers in gathering data from many platforms and combining it into a simple dashboard.
Finally, it allows you to complete tasks that might otherwise take hours of hard work in a short amount of time.
It’s a cloud-based ETL platform that handles all three processes of data copying from one source to another: extract, transform, and load.
You may automate all aspects of your reporting processes with Improvado’s features. Since its foundation in 2017, the company has achieved massive growth, which lets us put it among the top Metricool alternatives.
Improvado Pricing
The majority of reporting solutions provide a number of set cost options. When it comes to the most expensive, they provide custom pricing, which allows users to select a price depending on their specific requirements.
Improvado, on the other hand, employs an entirely different pricing structure, allowing customers to select their own price based on their requirements. They put a priority on their users’ flexibility and convenience.
Improvado Connections and Integrations
When it comes to Improvado’s integrations, we should point out that the list is extensive, with over 300 data sources. Almost every popular platform is included in this list. Here are a few examples:
- Bing Ads
- Facebook Ads
- Google Analytics
- Facebook Ads
- Youtube Ads
- Google Search Console
Improvado Features
You may customize your dashboard, which is one of Improvado’s best features. You will be able to modify practically everything in your dashboard, especially with marketing campaigns.
You can change the names of metrics, the overall look, and KPIs in their custom SEM dashboard. You’ll also be able to upload custom data that’s specific to your company.
White-label comes in handy if you want to change the design of your dashboard and add a brand message to it. You can modify the colors, customize the design, delete all Improvado references, and replace it with your company’s logo or brand message.
This provides your dashboards with a cleaner, more structured appearance, which most clients appreciate. The tool is secure and allows you to analyze 2-3 years of historical data too.
Improvado Support
We can see two email addresses to contact based on your demands on the Improvado contact page (sales or support). You can also explore the website and enter your work email.
They also feature a live chat for their clients if you wish to contact them in real time. Apart from that, we should highlight that they emphasize knowledge-based support for their users.
They often update their blog page to keep their users informed, even if it’s primarily for marketing purposes.
Improvado vs Metricool
The obvious difference between the 2 tools’ data connection numbers can be the first criteria in your comparison.
Improvado reaches out to more industries and is more flexible with its customizable dashboards and white-labeling features.
On the other hand, Metricool is easier to understand and handle, which is another crucial feature. The quality of both tools is top-notch, though, and it will not be easy for you to decide which one is the best.
However, Improvado deserves to be on our top Metricool alternatives list for its unique features and flexibility.
Swydo
We move on with the other top-quality Metricool alternative you should try. It is Swydo, designed for both organic and paid campaigns’ data reporting.
Above you see the Google Analytics report, with its main metrics and Key Performance Indicators. You can see how understandable the dashboard is.
Swydo Overview
Swydo was formed in 2011 and stands for “Show What You Do Online.” The company is a small one, and it is based in the Netherlands.
Since its inception a decade ago, the company has become a leading provider of marketing reporting solutions in Europe, with clients hailing from all corners of the globe.
Swydo is a marketing automation solution that allows professionals to automate their reporting, no matter how many clients they have. Swydo provides several analytics tools, including organic and paid search campaigns.
Swydo Pricing
Swydo offers a variety of price options. Most tools offer a free trial and three to four different payment options; however, Swydo offers personalized pricing. It all depends on how many data sources you require.
The cheapest package is 39 dollars per month, giving you access to 10 data sources. The price rises to 3500 dollars, which includes 2000 data sources.
Then, depending on your requirements, the pricing is customized to you. It’s a unique pricing method compared to the other tools, but it works for businesses of all sizes.
Swydo Integrations and Connections
Swydo has more than 30 data integrations; however, we should point you that these 30 integrations only include the most important ones:
- Google Ads
- Facebook Analytics
- Facebook Ads
- YouTube
Swydo Features
Swydo allows you to add metrics to your reports and make them more personalized. So you’re in charge of your data. White-labeling is the next stage in customizing your reports, but this time on a brand level.
You can use this section to add your brand’s identifying characteristics to the report, such as your brand message, logo, and more.
Swydo listed these functionalities among the services they provide for its clients on the reporting for agencies page.
Aside from that, you may combine data from other channels and campaigns and manually enter data into the Swydo dashboard. This way, you’ll be able to see all of your data on a single page rather than having to go through each one individually.
Swydo Customer Support
Swydo’s contact page shows that, depending on your needs, there are many ways to contact the customer service team.
One of these is through a forum, where you can enter your basic personal information and your problems. The response time from the staff is usually less than 24 hours.
You can search for articles that include the terms you’re looking for in relation to your issues on the well-designed help page. Aside from that, you can contact the support team and engage in a live chat with them.
Swydo vs. Metricool
Although these tools are similar working principles, Swydo has more than 2000 data sources, which is a huge difference between the 2 tools. Also, they differ in their flexibility and features too, so it may be a hard decision after which you want to go.
However, Swydo is worth trying, and we include it on our list for its perfect customer support, technical specifications, customizable features, and white-labeling options.
10 Best Metricool Alternatives
These are the other honorable mentions for Metricool alternatives that did not make it to our list:
- DashThis
- Porter Metrics
- Supermetrics
- Megalytic
- Dataddo
- 2 Minute Reports
- Report Garden
- Hevo Data
- Adverity
- Reportz
