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Author: Juan Bello

Juan Bello the co-founder and CEO of Porter Metrics, is a dedicated marketer who founded the company to help marketers make faster, data-driven decisions without the need for developers or wasting time and money⁠. He has a focus on helping marketing agencies and SMB marketing teams centralize and visualize their data on Looker Studio and Google Sheets without coding or complex setups.

Free Facebook CTR Calculator (Template included)

The Facebook CTR Calculator computes the click-through rate by dividing ad clicks by impressions, then multiplying by 100.

Free Customer Growth Rate Calculator (Template included)

Enter the initial and final customer counts to calculate growth rate. The result shows percentage change over the selected period.

Free Email Bounce Rate Calculator (Template included)

The Email Bounce Rate Calculator requires input fields for total emails sent, hard bounces, and soft bounces to compute the bounce rate.

Free eCPM Calculator (Template included)

The eCPM Calculator requires inputs like total earnings and ad impressions. It computes eCPM by dividing earnings by impressions, then multiplying by 1,000.

Free Email Conversion Rate Calculator (Template included)

The Email Conversion Rate Calculator requires inputs like the number of delivered emails and conversions to compute the conversion rate.

Free Engagement Rate by Post Type Calculator (Template included)

The calculator analyzes engagement by post type, using inputs like total engagement and reach to compute interaction percentages.

Free Marketing Funnel Conversion Rate Calculator (Template included)

The calculator tracks user progression through funnel stages, calculating conversion rates by comparing entrants and completions at each stage.

Free Facebook Engagement Rate Calculator (Template included)

Enter total likes, comments, shares, and reach to calculate the Facebook Engagement Rate, revealing content interaction effectiveness.

Free Sales ROI Calculator (Template included)

The Sales ROI Calculator requires inputs like total sales revenue and sales costs. It computes ROI by evaluating profitability efficiency.

Free Viral Coefficient Calculator (Template included)

The Viral Coefficient Calculator inputs include average invitations per user and conversion rate, outputting the growth potential of social media campaigns.

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