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Author: Juan Bello

Juan Bello the co-founder and CEO of Porter Metrics, is a dedicated marketer who founded the company to help marketers make faster, data-driven decisions without the need for developers or wasting time and money⁠. He has a focus on helping marketing agencies and SMB marketing teams centralize and visualize their data on Looker Studio and Google Sheets without coding or complex setups.

Youtube report template for Looker Studio by Porter

Get the actual Youtube on Looker Studio template used by Porter to monitor Social Media performance.

7 best Whatagraph alternatives and competitors compared (2025)

Review the top Whatagraph alternatives by features, pricing, user experience, and reviews

Free CPC Calculator (Template included)

The CPC Calculator requires inputs like total ad spend and total clicks. It calculates the cost per click by dividing ad spend by clicks.

Free Instagram Follower Ratio Calculator (Template included)

Enter your follower count and the number of accounts you follow. The calculator divides these to reveal your follower ratio.

Free CTR Calculator (Template included)

The CTR Calculator computes click-through rate by dividing clicks by impressions, then multiplying by 100 for a percentage.

Free Engagement Rate Calculator (Template included)

The Engagement Rate Calculator requires inputs like total engagements and impressions or followers. It computes the engagement rate percentage.

Free ROAS Calculator (Template included)

Enter ad spend and revenue to calculate ROAS. The calculator divides revenue by ad spend, showing efficiency of PPC campaigns.

Free Breakeven ROAS Calculator (Template included)

The Breakeven ROAS Calculator requires inputs like total ad spend and cost of goods sold to compute the breakeven point.

Free Ad Spend Calculator (Template included)

The Ad Spend Calculator estimates total advertising costs by inputting budget, duration, and media channels, optimizing PPC strategies.

Free A/B testing calculator (Template included)

The A/B testing calculator requires inputs like sample size, conversion rates, and confidence level to compute statistical significance.

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